Textile conversion manager job description

Want to change the way work…works? This is your moment.

RingCentral Glip integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.

Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.

We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!

RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together.

RingCentral is looking for a highly motivated Conversion Rate Optimization Manager - Campaigns to join our Conversion Rate Optimization team. The
role will lead and execute our experimentation programs on RingCentral's Media
landing pages. We need someone who lives and breathes conversion rate
optimization with experience building and running CRO programs as similar
companies. The role will work closely with the Demand Generation, Campaigns,
and Analytics teams to accelerate digital demand and drive web conversion on a
global scale.

Responsibilities:

Develop and execute testing & optimization and personalization programs for RingCentral Small Business and Enterprise business units Measure and report on test results to distill learnings and insights that can be shared with stakeholders across broader teams Partner with the Analytics team to enable full-funnel tracking for conversion tests.Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement Collaborate with teams responsible for SEM, email, social media and other inbound channels in order to optimize each conversion path.Identify poorly performing pages and develop ideas to boost performance and conversion rate Develop keen understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences.Experiment with any web technologies that could potentially drive positive impacts on lead conversion Make data-driven decisions to optimize web performance for the SMB and ENT segments by marrying quantitative and qualitative data (i.e. partnering with UI/UX team to run usability and user testing studies)

Desired Qualifications:

5+ years of digital marketing experience in B2B required (A/B and multivariate testing, personalization, lead generation, web analytics) Strong experience with Adobe Target or similar experimentation/personalization tools Strong analytical, problem-solving, and decision-making skills Deep expertise with Adobe Analytics or similar web analytics software Motivated, self-starter attitude, highly organized and strong attention to detail Ability to work independently as well as in a team-oriented environment Excellent written and oral communication skills Experience with workflow tools such as Asana or Jira

What we offer:

RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.)
Comprehensive medical, dental, vision, disability, life insurance Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits 401K match and ESPPFlexible PTOWellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through HeadspacePaid parental leave and new parent gift boxes Pet insurance Employee Assistance Program (EAP) with counseling sessions available 24/7Rocket Lawyer services that provide legal advice, document creation and estate planning Employee bonus referral program

The Conversion Rate Optimization Specialist is part of the Digital Sales team and focused on conversion rate and growth marketing strategies. The Strategist is responsible for developing and executing distinct and robust conversion rate plans that will drive engagement and acquisition. The Strategist will work hand in hand with developers, designers and marketers and play a key role in our digital transformation. The Strategist brings expertise in design, development and conversion rate techniques. To support this broad scope of responsibility, the Strategist works both in an agile pod and in cross-functional groups. Success will be measured against KPIs that include digital engagement metrics, and acquisition metrics.
Responsibilities

+ Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.

+ Interpret data, identify key findings, make recommendations and share learnings based on testing results.

+ Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes.

+ Build test from the ground up including design, coding and analysis. Work with cross functional teams to leverage expertise and ensure dev and design standards are being met.

+ Assist in ad hoc data analysis to pull out relevant data and insights to support digital initiatives and key performance indicators .

Qualifications

Qualifications

+ 4+ years of experience in front-end web design and development. Proficiency in HTML, CSS and JavaScript/jQuery.

+ Experience with Adobe Analytics, Ensighten, Adobe Launch and/or other digital analytics and marketing tools

+ Experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely. Adobe Preferred.

+ Experience with DMP and CDP tools such as Adobe Audience Manager, Adobe CDP, Sales Force and Pega.

+ Test and learn mindset with strong marketing instincts

+ Demonstrated attention to detail and ability to comprehend complex, technical challenges

+ Strategic thinking and problem-solving skills

+ General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus.

#LI-Sourcer3

#LI-Remote

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Are you a passionate innovator looking to harness the power of technology to do more good? You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.

As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.

We are currently operating as a remote workforce and have equipped our teams with the technology to stay connected to each other and our customers.
Responsibilities & Requirements

We're hiring a data-driven Conversion Rate Optimization (CRO) Manager to join Bonterra's digital marketing and demand gen team. The CRO Manager will report to the Senior Digital Marketing Manager and will manage testing and optimization efforts aimed at driving increased conversion rates for the company's external facing websites.

The CRO Manager will work closely with internal team members to understand problems, identify potential solutions, devise and implement tests, and report on outcomes on a regular basis. You'll also support the redesign and relaunch of our site in 2022 and other site content updates as-needed.

Responsibilities

* Collaborate with web strategy & production and demand gen teams on growth strategy
* Build and execute iterative site testing strategy and analysis to improve conversion rate and ROI
* Manage the hypothesis-driven testing roadmap and test prioritization and communicate it out to internal teams and leadership
* Set and manage expectations with timelines for testing and communicate to internal teams
* Manage the relationship, and work closely, with external CRO agency, ensuring program strategy aligns with business goals
* Work closely with internal design team members to design test variables for development
* Manage tactical implementation and delivery of CRO testing efforts with external dev agency
* Make recommendations to scale successful test outcomes across legacy sites and to the relaunch of our site in 2022
* Update, optimize, maintain, and publish web content via our CMS platform according to agreed-to timelines.
* Support new website development, content publishing, and web problem resolution as needed.
* Analyze, publish and present CRO research and testing findings. Should use web traffic, site engagement data, and other KPIs to prioritize opportunities and report on the business impact of optimization efforts.
* Manage weekly, monthly, quarterly and other site reporting needs.

Requirements

* Demonstrable experience or understanding of how to optimize for conversions
* Data-driven, analytical mindset with ability to use data to problem solve and inform decisions
* Highly familiar with heat mapping tools, Google Analytics, and Google Data Studio to identify opportunities, monitor performance, and report on performance and progress
* Strong communication skills - written and oral with attention to detail
* Experience with CMS platforms (WordPress, Drupal, etc.)
* Experience using Google Optimize or other A/B testing tools
* Basic HTML/CSS, JavaScript experience or knowledge
* Self-starter who can take on new challenges and learn new processes/technology quickly.
* Excellent writing, communication, time management, and project management skills.
* Ability to work in a highly-collaborative, cross-functional team. Ensuring transparency and being accountable are a must.
* Ability to work successfully in an ever-changing environment with competing priorities.
* Creative, innovative, resourceful, and get-it-done attitude.

Preferred

3+ year experience in conversion optimization/relatable role experie

About Social Solutions Global

Our Culture:

Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.

Some of our comprehensive and competitive benefits include:

* Generous PTO policy
* Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
* Up to 15 paid company holidays including some commemorating social justice events and self-care
* Paid volunteer time
* Resources for savings and investments
* Paid parental leave
* Health, vision, dental, and life insurance with additional access to health and wellness programs.
* Opportunities to learn, develop, network, and connect
* When we can-company-sponsored events and swag!!

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