How To Become A Web Analyst: What It Is and Career Path

What is a web analyst and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Erik Johnson Ph.D.

The web analyst is in charge of extraditing data, compiling reports, and creating procedures for data management. They also use data analytics to troubleshoot a website's design to increase page views, improve user experience, and convert more visitors into customers. You will report your findings with data visualizations that are easy to understand. You will also work with web development and marketing teams to implement your solutions. In addition, you must stay up to date with the latest trends in online marketing and design.

The web analyst earns an average of $75,849 yearly. They are expected to have a bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field. A master's degree or MBA is an added advantage. You must have a working knowledge of web analytics tools. You must have the ability to influence and lead engagement. In addition, you must be able to perform data analysis and apply the knowledge while working.

What general advice would you give to a web analyst?

Erik Johnson Ph.D.

Assistant Professor of Economics, Carthage College

Economics gives you a set of tools to analyze a variety of policy and business problems. However, determining which tools to apply in which situation requires that you learn the industry, you are working from top to bottom. When you begin a new job in a new field, be sure to do everything you can to understand how the organization and the industry work to understand the primary incentives that everyone faces. One right way to do this is to make as many connections within the company you are working for as possible, and always be on the lookout for new opportunities within the company and how they can help you learn more. Moreover, do your best to ensure that a significant portion of your job involves some creative endeavors, such as economic modeling or building tools for yourself or others to use. As computing power continues to become cheaper, and artificial intelligence becomes more advanced, relatively repetitive tasks become more comfortable and easier to automate. Therefore, you will have less job security. Creative tasks, such as modeling and tool building, are difficult to automate and are more likely to provide you with more satisfaction.

ScoreWeb AnalystUS Average

Salary

6.1

Avg. Salary $78,546

Avg. Salary $59,228

Stability level

5.2

Growth rate 13%

Growth rate 0.3%

Diversity

1.9

Race

American Indian and Alaska Native 0.42%

Asian 16.04%

Black or African American 6.46%

Hispanic or Latino 12.05%

Unknown 6.52%

White 58.51%

Gender

female 39.51%

male 60.49%

Age - 36

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36

Stress level

5.2

Stress level is manageable

7.1 - high

Complexity level

6.5

Complexity level is challenging

7 - challenging

Work life balance

5.8

Work life balance is fair

6.4 - fair

Key steps to become a web analyst

Explore web analyst education requirements

Most common web analyst degrees

Bachelor's

70.8 %

Master's

18.3 %

Associate

7.5 %

Start to develop specific web analyst skills

Skills	Percentages
Google Analytics	9.86%
Website Performance	6.34%
Digital Marketing	5.98%
Web Analytics	5.69%
Adobe Analytics	5.45%

Complete relevant web analyst training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New web analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web analyst based on U.S. Bureau of Labor Statistics data and data from real web analyst resumes.

Research web analyst duties and responsibilities

Enter and import data into CRM database for leads, prospects, customers, and quotes.
Institute and create an intranet website using HTML and JavaScript to centralize troubleshooting and resolution techniques for customer support reps.
Review completed projects and perform QA and cross-browser testing.
Review and execute unit and integration test plans to ensure thorough testing prior to QA turnover.

Prepare your web analyst resume

When your background is strong enough, you can start writing your web analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable web analyst resume templates

Build a professional web analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your web analyst resume.