How To Become A Web Content Producer: What It Is and Career Path

What is a web content producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Michael Neal Ph.D.

There is more than meets the eye when it comes to being a web content producer. For example, did you know that they make an average of $28.18 an hour? That's $58,604 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 12,800 job opportunities across the U.S.

What general advice would you give to a web content producer?

Michael Neal Ph.D.

Associate Professor, Director, Rhetoric & Composition, Florida State University

The advice can be tricky, especially since our graduates go into a number of fields. My hope for them is that they continue to build upon what they learned in our program and apply it to new situations and contexts outside of school. I often tell students that editing, writing, and media aren't skills you master and then apply universally across contexts. Instead, we encourage students to keep growing and stretching themselves, since they will most likely face new genres, audiences, and contexts that they didn't see in college. Therefore, we teach them to be flexible, to be close readers, and analyze each rhetorical situation to determine how to best communicate within that context. Good writing isn't one-size-fits-all. Instead, it's a complex, negotiated relationship between writers, texts, contexts, audiences, media, modalities, etc.

ScoreWeb Content ProducerUS Average

Salary

4.6

Avg. Salary $58,604

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.39%

Black or African American 7.95%

Hispanic or Latino 14.60%

Unknown 5.59%

White 65.30%

Gender

female 47.92%

male 52.08%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.4

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a web content producer

Explore web content producer education requirements

Most common web content producer degrees

Bachelor's

82.3 %

Master's

9.5 %

Associate

6.7 %

Start to develop specific web content producer skills

Skills	Percentages
Web Content	13.18%
WordPress	9.39%
HTML	8.46%
Video Content	7.00%
CSS	6.17%

Complete relevant web content producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New web content producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web content producer based on U.S. Bureau of Labor Statistics data and data from real web content producer resumes.

Research web content producer duties and responsibilities

Manage weekly marketing email blasts through Disney's internal QA and approvals process.
Manage inter-departmental requirements and website QA processes.
Create web-ready content leveraging CMS and HTML templates, write HTML and CSS in some cases.
Used custom HTML/ CSS coding as needed.

Prepare your web content producer resume

When your background is strong enough, you can start writing your web content producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web content producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable web content producer resume templates

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