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Job outlook for web content producers in the United States
Are web content producer jobs in demand?
Web content producer job and salary trends over time
Web content producer jobs over time
Web content producer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 3,226 | 0.00% |
| 2020 | 3,429 | 0.00% |
| 2019 | 3,209 | 0.00% |
| 2018 | 3,301 | 0.00% |
| 2017 | 3,305 | 0.00% |
Average web content producer salary over time
Web content producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $58,604 | $28.17 | +2.7% |
| 2024 | $57,085 | $27.44 | +3.8% |
| 2023 | $54,983 | $26.43 | +0.1% |
| 2022 | $54,937 | $26.41 | +0.9% |
| 2021 | $54,423 | $26.17 | +3.7% |
Web content producer jobs by state
Most common states for web content producers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 175 | 25% |
| 2 | Vermont | 623,657 | 46 | 7% |
| 3 | Virginia | 8,470,020 | 421 | 5% |
| 4 | Massachusetts | 6,859,819 | 367 | 5% |
| 5 | Utah | 3,101,833 | 166 | 5% |
| 6 | Rhode Island | 1,059,639 | 58 | 5% |
| 7 | California | 39,536,653 | 1,608 | 4% |
| 8 | New York | 19,849,399 | 771 | 4% |
| 9 | Washington | 7,405,743 | 300 | 4% |
| 10 | Maryland | 6,052,177 | 257 | 4% |
| 11 | Colorado | 5,607,154 | 204 | 4% |
| 12 | Oregon | 4,142,776 | 179 | 4% |
| 13 | Connecticut | 3,588,184 | 137 | 4% |
| 14 | Nebraska | 1,920,076 | 72 | 4% |
| 15 | Pennsylvania | 12,805,537 | 382 | 3% |
| 16 | North Carolina | 10,273,419 | 293 | 3% |
| 17 | Georgia | 10,429,379 | 276 | 3% |
| 18 | New Jersey | 9,005,644 | 268 | 3% |
| 19 | New Hampshire | 1,342,795 | 37 | 3% |
| 20 | North Dakota | 755,393 | 20 | 3% |
Most common cities for web content producers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Boston | 1 | 0% | $57,897 |
Web Content Producer job outlook: Expert opinions
Our panel of web content producer experts
Texas Woman's University
Longwood University
University of Toledo
Susquehanna University
Columbia College Chicago
Drexel University
Baylor University
University of Nevada, Las Vegas
Florida State University
What Web Content Producer skills would you recommend for someone trying to advance their career?
Dr. Aimée Myers Ph.D.: Digital literacy, multimedia creating/editing, intercultural communication, content curation/management.
What soft skills should all Web Content Producers possess?
Dr. Ryan Stouffer: Increase uncertainty and probably lack of hiring some fields other fields again because I mentioned are doing better than ever, I think soft skills are the two biggest I have our communication, surprise, surprise and project management. Communication I think in the again the digital age, working from home working from all over the country both the written communication and oral communication needs to be top notch and proactive.
I know many of my soon-to-be-graduates struggle, sometimes being proactive in their communication reaching out to me when things are happening as opposed to after things are happening, so I think that idea of always being open always responding like hey I got that email or yet i'm working on it may be a few days and just always having that communication flowing here is one of the most important skills in both written and oral format.
And i've mentioned project management so many people are now either working from home or working on their own much more working and kind of out with direct without direct supervision.
And so the ability to stay organized and stay efficient is huge, something I personally feel i'm really strong and I always try to impart my my students come up with an organizational strategy, make sure none those balls get dropped, make sure you know where all your projects are because I think that ability to do that be efficient and work from home work from anywhere is a really something you'd set soon to be graduates or recent graduates apart here.
How have salaries changed over time for Web Content Producers?
Dr. Ryan Stouffer: Salaries had changed a little bit did they've increased a little bit over time in our field, I think people are more real and now realizing the importance of having social media marketers social media managers who manage that organizations brand to help tell that organizations story on of course journalism I teach them future journalists to we've seen those tickets, a little bit.
But I think mostly salaries are you know slightly moving up here, but we haven't seen any huge jumps, and that is one of the disadvantages. Of the communication field here is there's there's a lot of opportunities out there, and a lot of different places, can people a lot of places people can go. But those salaries tend to be a little bit lower to start here until you really find your niche and your expertise and work your way up a bit so. Taking up a little bit, but I that is definitely not the selling point I think of my field is the starting salary.
What are the biggest trends we'll see in the Web Content Producer job market given the pandemic?
Deborah Orloff: Working remotely and meeting via Zoom (and similar video conferencing platforms) is obviously a huge trend, and I expect it to continue.
Are there any particularly good places in the United States for Web Content Producers to find work opportunities?
Deborah Orloff: Large cities (like New York) have always offered the most opportunities, and I expect that to continue. However, with companies downsizing and consumer demand being lower due to the pandemic, entrepreneurs can do well anywhere!
Craig Stark Ph.D.
Associate Professor of Communications, Department Head of CommunicationsSusquehanna University
Communications Department
What Web Content Producer skills would you recommend for someone trying to advance their career?
Craig Stark Ph.D.: If a graduate needs to take a gap year from work, the best thing I think they could do is stay involved with the industry. Subscribe to email and text updates from trade magazines, follow regulatory agencies like the FCC and FTC online, and stay in touch. Maintain contact with anyone that you've networked with and attend any virtual job fairs or conferences that you can. Use the time to practice and hone any technical or professional skills that you're interested in. The most important thing is to stay up-to-date and involved as much as you can, so that when the gap year is over it will be easier to get back into the swing.
What general advice would you give to a Web Content Producer?
Craig Stark Ph.D.: Be flexible and willing to change goals and perspectives. The industry is constantly changing and evolving but fortunately you can do anything with a communications degree. Use that flexibility to your advantage and do the best you can to prepare for any industrial, professional, and personal changes in your life.
What are the biggest trends we'll see in the Web Content Producer job market given the pandemic?
Duncan MacKenzie: The fine arts' job market is always aggressively entrepreneurial and requires our practitioners to establish their voice and space. With many of our more traditional paths squeezed or closed, we see an increased enthusiasm for online venues and the kinds of work that can support them. After the pandemic, we expect to see a return to the materially based practices and those with performative and social aspects, as the audience will be looking for less mediated experiences.
What are the biggest trends we'll see in the Web Content Producer job market given the pandemic?
Michael Wagner: We primarily serve the traditional digital media industries (game design, animation, visual effects, VR/AR, etc.). In our fields, the pandemic's most significant trend is the rapid development of solutions for virtualizing digital media production systems. Companies have started to move much of their production into cloud-based development environments that allow developers to work in geographically dispersed teams.
Are there any particularly good places in the United States for Web Content Producers to find work opportunities?
Chris Hansen: Most cities of any size have businesses and churches that need media professionals. Every business needs a media presence for their website, or social media, or advertising. So whether they do that with in-house media employees or outsource to firms or freelancers who handle the work, having these skills will make you employable in most medium-sized or large cities.
What experience really stands out on Web Content Producer resumes?
Nate Bynum: Performance experience is the most apparent accomplishment theatre employers look for on a resume. The documented ability to sing, dance, and act, are still the standards that define a well-rounded theatre performer. A summary showing roles in a wide variety of genres (classical/period/musicals/comedies/dramas) will undoubtedly stand out versus one limited in number and scope. As well, classes taken are of interest to a potential employer. Courses in movement, voice, diction, screen acting, stage combat, etc., will suggest that the student was focused on being--or the program forced them to be--well-rounded and involved. And, fortunately, or unfortunately, the school can make a difference to employers.
The more prominent and more well-known the program, the more famous the alumni, the more severe or well-trained the student is deemed to be. I say "unfortunately" because that is often far from being true. There are many good students to be found on large and small campuses. A well-rounded theatre student has trained in various genres (stage, musicals, film/tv, opera) to prepare for a career in the arts. The operative word being "career." Say, for example, the theatre student is applying to teach at a university. The classes or specialized area of training becomes a lot more important than the proven ability to perform. And with that, the ability to write and communicate orally.
How do you envision technology impacting Web Content Producers in the next 5 years?
Nate Bynum: It will ever increase. Long before the pandemic, more and more stage performers were being asked to submit auditions via self-tapes. That process can be a time and money saver for both the theatre and the actor. Still, stage acting is centered around performing in front of a live audience, and the best way to prove confidence and ability in doing that is to audition live and respond to feedback in real-time. Recording and streaming live performances is already an issue causing legal ramifications between SAG-AFTRA and AEA. This is a sensitive issue at present.
On the other hand, technology has already impacted film/tv acting, and I think it is to stay there. A reliance on self-taped audition submissions, and Zoom auditions, will probably remain a norm in the on-screen discipline because, again, of time and cost. I think everyone is eager to get back to in-person auditions, getting adjustments in the room from the decision-makers, and just direct reading the room. Still, a lot of money has been spent on the equipment during the pandemic, and no one wants it only to become obsolete. Also, a lot of actors are getting good at self-taping. As well, casting directors have a lot more opportunities nowadays to cast multiple shows. The quick turnaround demanded from network, cable, and streaming shows doesn't allow for many in-person auditions.
What general advice would you give to a Web Content Producer?
Michael Neal Ph.D.: The advice can be tricky, especially since our graduates go into a number of fields. My hope for them is that they continue to build upon what they learned in our program and apply it to new situations and contexts outside of school. I often tell students that editing, writing, and media aren't skills you master and then apply universally across contexts. Instead, we encourage students to keep growing and stretching themselves, since they will most likely face new genres, audiences, and contexts that they didn't see in college. Therefore, we teach them to be flexible, to be close readers, and analyze each rhetorical situation to determine how to best communicate within that context. Good writing isn't one-size-fits-all. Instead, it's a complex, negotiated relationship between writers, texts, contexts, audiences, media, modalities, etc.
What technology do you think will become more important and prevalent for Web Content Producers in the next 3-5 years?
Michael Neal Ph.D.: Writing is a technology, even as we use technologies to write. A pen and paper is just as much a technology as a computer. I think writers and editors will continue to use many of the digital technologies that have emerged over the past several years. We teach students to develop video essays, digital archives, podcasts, web texts, and a variety of other multimedia forms of communication. The tools we use to create these texts will likely change, but the direction we're moving with technology will likely speed up production and make it more accessible to more composers. There are clear downsides to digital communication, but this is the world we live in, and education in part is about teaching critical use of these new technologies.