How To Become A Web Content Writer: What It Is and Career Path

What is a web content writer and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr. Marissa Doshi Ph.D.,

Gayle Rogers

Web content writers are primarily responsible for creating relevant content for websites, blogs, articles, and so on. They research industry-related topics and write clear marketing copy to promote products and services. They also prepare well-structured drafts using content management systems, and they ultimately deliver quality writing pieces that appeal to the audiences, attract customers, and boost brand awareness. Web content writers earn an average salary of $49,000 annually or $23 per hour.

Web content writers complete writing projects, meet deadlines, and follow content requirements in terms of style and project specifications. They help create style guides or suggest changes to ensure content is consistent and clear, and they also work with customers to define their content needs. They coordinate with marketing and design teams to illustrate articles and ensure all-round consistency with the writing and style.

Web content writers usually hold a bachelor's degree in marketing, English, journalism, or other related fields. They are expected to have experience doing research using multiple sources and to have a wide portfolio of published articles.

What general advice would you give to a web content writer?

Dr. Marissa Doshi Ph.D.

Associate Professor, Hope College

Develop a diverse network of mentors. People who share your values but have had different life and work experiences can provide valuable perspectives for navigating career opportunities and transitions. And remember that learning doesn't end with college! Keep looking for opportunities to cultivate new skills and hone existing ones.

ScoreWeb Content WriterUS Average

Salary

4.2

Avg. Salary $54,169

Avg. Salary $59,228

Stability level

5.2

Growth rate 13%

Growth rate 0.3%

Diversity

2.2

Race

American Indian and Alaska Native 0.42%

Asian 11.26%

Black or African American 7.26%

Hispanic or Latino 13.47%

Unknown 6.74%

White 60.85%

Gender

female 61.02%

male 38.98%

Age - 36

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36

Stress level

5.2

Stress level is manageable

7.1 - high

Complexity level

6.6

Complexity level is challenging

7 - challenging

Work life balance

5.8

Work life balance is fair

6.4 - fair

Key steps to become a web content writer

Explore web content writer education requirements

Most common web content writer degrees

Bachelor's

77.1 %

Master's

10.8 %

Associate

8.2 %

Start to develop specific web content writer skills

Skills	Percentages
Search Engine Optimization	7.87%
HTML	7.35%
Content Writing	5.50%
Proofreading	5.31%
Digital Content	4.10%

Complete relevant web content writer training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New web content writers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web content writer based on U.S. Bureau of Labor Statistics data and data from real web content writer resumes.

Research web content writer duties and responsibilities

Manage blog publishing calendar using SharePoint.
Freelance copywriting, articles, guides and brochure work.
Administer QA testing for project/platform releases, site launches and product listings.
Craft web content, including website copy and Facebook page posts, for sprinkler company.

Prepare your web content writer resume

When your background is strong enough, you can start writing your web content writer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web content writer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable web content writer resume templates

Build a professional web content writer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your web content writer resume.