How to hire a web marketing strategist

How to hire a web marketing strategist, step by step

Here's a step-by-step web marketing strategist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web marketing strategist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web marketing strategist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your web marketing strategist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a web marketing strategist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a web marketing strategist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a web marketing strategist that fits the bill.

   Here's a comparison of web marketing strategist salaries for various roles:

   Type of Web Marketing Strategist	Description	Hourly rate
   Web Marketing Strategist		$18-53
   Search Engine Optimizer	A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed... Show more	$33-67
   Web Content Manager	Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence... Show more	$23-52

   Show more

2. Create an ideal candidate profile

   Common skills:

   • WordPress
   • Digital Marketing
   • Web Traffic
   • Content Strategy
   • Drupal
   • Email Campaigns
   • User Experience
   • HTML
   • Content Updates
   • SEM
   • Web Design
   • CSS
   • Search Engine Optimization
   • Web Pages

   Check all skills

   Responsibilities:

   • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
   • Manage and place Facebook advertising for social media promotions.
   • Manage content-strategy and copywriting engagements for a global interactive ad agency.
   • Develop and execute search engine optimization (SEO) strategies for clients.
   • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
   • Study market trends for clients to strategically modify and/or create new SEM campaigns.

3. Make a budget

   Including a salary range in your web marketing strategist job description is a great way to entice the best and brightest candidates. A web marketing strategist salary can vary based on several factors:

   • Location. For example, web marketing strategists' average salary in missouri is 48% less than in washington.
   • Seniority. Entry-level web marketing strategists earn 65% less than senior-level web marketing strategists.
   • Certifications. A web marketing strategist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a web marketing strategist's salary.

   Average web marketing strategist salary

   $66,295yearly

   $31.87 hourly rate

   ---

   Entry-level web marketing strategist salary

   $39,000 yearly salary

   Updated December 18, 2025

4. Writing a web marketing strategist job description

   A good web marketing strategist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a web marketing strategist job description:

   Web marketing strategist job description example

   • 5-7+ years' direct experience in marketing, communications, graphic design, computer science or related field.
   • Experience with successfully managing and executing a corporate B2B website is required - with a key focus on optimizing websites for branding, awareness, and demand generation objectives.
   • Project management experience.
   • Knowledge of user experience [UX] and user interface [UI] design.
   • Experience in information design [content audit, wire frame creation, navigation architecture as well as SEO].
   • Experience with Google Analytics.
   • Extreme attention to detail, executes with urgency, and has the ability to effectively balance a creative and analytical skillset.
   • Excellent communication skills and ability to converse fluently with both technical and non-technical teams.
   • Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity and insight on future initiatives.
   • Strong collaboration and relationship building skills.
   • Flexible and team player mentality.
   • Excellent time management and communication skills.
   • Bachelor's degree.

   The ideal candidate is ...

   • Smart: intellectual curiosity is critical at Nasuni and in this position.
   • A self-starter who takes initiative and does not wait to be told what to do.
   • A doer: rapid closure on tasks and projects is imperative to out-run our competitors.
   • Humble: We are growing at 120% year over year, but we are still fighting every day to transform traditional global file infrastructure using the cloud.
   • Passionate: “Nasunistas” are very passionate about our customer's success and our mission to disrupt the file services market.
   • Detail-oriented: the devil is in the details and close attention to them help ensure repeatable success.

   
   Why Nasuni?

   With the world's only cloud-native global file system at its heart, Nasuni delivers a file services platform built for the cloud that combines the performance of local file servers with the scalability and durability of cloud storage, all at about half the cost of traditional file infrastructures. Users can migrate NAS silos to the cloud storage of

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right web marketing strategist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your web marketing strategist job on Zippia to find and recruit web marketing strategist candidates who meet your exact specifications.
   • Use field-specific websites such as dice, engineering.com, stack overflow, it job pro.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with web marketing strategist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   If your interviews with web marketing strategist applicants aren't enough to make a decision, you should also consider including a test project. These are often the best, most straightforward, and least bias-prone ways of determining who will likely succeed in the role. If you don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web marketing strategist

   Once you've found the web marketing strategist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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