Web merchant vs merchant

The differences between web merchants and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a web merchant has an average salary of $81,313, which is higher than the $74,999 average annual salary of a merchant.

The top three skills for a web merchant include web site, and . The most important skills for a merchant are product development, gross margin, and market trends.

Web merchant vs merchant overview

	Web Merchant	Merchant
Yearly salary	$81,313	$74,999
Hourly rate	$39.09	$36.06
Growth rate	10%	-
Number of jobs	7,517	15,395
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 57%
Average age	44	41
Years of experience	4	-

Web merchant vs merchant salary

Web merchants and merchants have different pay scales, as shown below.

	Web Merchant	Merchant
Average salary	$81,313	$74,999
Salary range	Between $39,000 And $165,000	Between $47,000 And $119,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Levi Strauss & Co.
Best paying industry	-	Finance

Differences between web merchant and merchant education

There are a few differences between a web merchant and a merchant in terms of educational background:

	Web Merchant	Merchant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 57%
Most common major	Business	Business
Most common college	University of Pennsylvania	Stanford University

Web merchant vs merchant demographics

Here are the differences between web merchants' and merchants' demographics:

	Web Merchant	Merchant
Average age	44	41
Gender ratio	Male, 39.3% Female, 60.7%	Male, 42.1% Female, 57.9%
Race ratio	Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%	Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6%
LGBT Percentage	11%	7%

Differences between web merchant and merchant duties and responsibilities

Web merchant example responsibilities.

Manage redesign of site templates and directory structure, incorporating new intranet functionality.
Negotiate co-op and promotional funds.
Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
Direct application development, content, design, SEO, SEM, PPC, creative and partner relations.
Process monetary transactions through Paypal and credit cards.

Merchant example responsibilities.

Partner with production on achieving IMU targets and in store deliveries.
Manage merchandise deliverable deadlines: photography, copy, and inventory.
Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.

Web merchant vs merchant skills

Common web merchant skills

Web Site, 100%

Common merchant skills

Product Development, 8%
Gross Margin, 7%
Market Trends, 7%
Customer Service, 6%
Strong Analytical, 6%
Math, 6%

Updated January 8, 2025

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