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Web production manager skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical web production manager skills. We ranked the top skills for web production managers based on the percentage of resumes they appeared on. For example, 38.8% of web production manager resumes contained digital marketing as a skill. Continue reading to find out what skills a web production manager needs to be successful in the workplace.

15 web production manager skills for your resume and career

1. Digital Marketing

Here's how web production managers use digital marketing:
  • Designed and developed multiple integrated digital marketing campaign for three successful product launches within a six-month period.
  • Conceptualized e-mail marketing initiatives and worked closely with the graphic designer for digital marketing.

2. Html Css

Here's how web production managers use html css:
  • Developed flow diagram, navigation design, wire-framing, visual designing, HTML CSS prototyping.
  • Developed HTML CSS Layouts using ASP.net.

3. Web Publishing

Here's how web production managers use web publishing:
  • Directed and implemented the Web Publishing Portal.
  • Conducted informal training with clients on Kweb publishing process, Dynaform/Dynamail form creation, and Front Page editor.

4. WordPress

Here's how web production managers use wordpress:
  • Worked on the design and coding of client websites using the content management system (CMS), WordPress.
  • Executed and managed Wordpress website redesign that improved user experience and content presentation.

5. HTML

Here's how web production managers use html:
  • Trained production engineers and freelancers in ATG Dynamo, Unix, CVS, HTML.
  • Updated site content, revised HTML code and optimized images/art for demonstration sites.

6. Web Development

Here's how web production managers use web development:
  • Identified inexpensive off-shore web development resources leading to greater web production efficiency.
  • Led Web Production team in construction of Websites and Web Applications serving as the liaison between Design and Web Development teams.

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7. CSS

Here's how web production managers use css:
  • Adapted provided designs into cross-browser compliant CSS and performed detailed cross-browser compatibility.
  • Used HTML, CSS, JavaScript, Bootstrap classes to work with the user interface and responsiveness of the web app.

8. Web Content

Here's how web production managers use web content:
  • Managed day-to-day web content production for active journalism website.
  • Managed Web Content Specialist, interns and stakeholders in planning and implementing department micro-sites and video projects.

9. User Experience

Here's how web production managers use user experience:
  • Collaborated with business strategists and IT to execute website redesign that improved user experience.
  • Produced user experience specifications to direct development teams.

10. Content Management System

Here's how web production managers use content management system:
  • Authored documentation for the custom implementation of the content management system for Web producers to use as a reference guide.
  • Managed team of offshore developers to develop and deliver suite of applications for an Enterprise Content Management system.

11. JavaScript

Here's how web production managers use javascript:
  • Developed automatic system status alerts to inform IAS users on system availability using JavaScript.
  • Enhanced usability of website by incorporating Flash elements and JavaScript functionality.

12. B Testing

Here's how web production managers use b testing:
  • Improved e-commerce site analytics by leading the team's efforts to devise and implement website A/B testing (Coremetrics).
  • Established metrics-driven AB testing strategy, processes and guidelines.

13. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how web production managers use email campaigns:
  • Designed and produced visual materials for company and client websites, online advertisements, and email campaigns.
  • Assigned and supervised workflows and testing for new and scaling website builds, email campaigns and supporting print projects.

14. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how web production managers use a/b:
  • Established strategic vision for implementing new designs using A/B testing and competitor analysis.
  • Conducted over 200 successful A/B split tests from start to completion.

15. Web Pages

Here's how web production managers use web pages:
  • Coordinated with the Education Department on creating web pages for ULI Workshops and the annual ULI Real Estate School.
  • WEB PRODUCTION ASSISTANT Produced and maintained web pages for the eleven web sites hosted by The Education Alliance.
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List of web production manager skills to add to your resume

Web production manager skills

The most important skills for a web production manager resume and required skills for a web production manager to have include:

  • Digital Marketing
  • Html Css
  • Web Publishing
  • WordPress
  • HTML
  • Web Development
  • CSS
  • Web Content
  • User Experience
  • Content Management System
  • JavaScript
  • B Testing
  • Email Campaigns
  • A/B
  • Web Pages
  • PHP
  • Adobe Photoshop
  • Web Site
  • Website Design
  • Search Engine Optimization
  • Site Architecture
  • User Interface
  • Web Projects
  • Site Development
  • QA
  • Intranet
  • XML
  • Client Websites
  • Production Schedules
  • Facebook
  • Production Process
  • Web Application
  • Web Presence
  • Web Traffic
  • SharePoint
  • PPC
  • SEM

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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