How To Become A Worldwide Product Marketing Manager: What It Is and Career Path

What is a worldwide product marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Ahmad Asady

There is more than meets the eye when it comes to being a worldwide product marketing manager. For example, did you know that they make an average of $60.47 an hour? That's $125,777 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a worldwide product marketing manager?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.

ScoreWorldwide Product Marketing ManagerUS Average

Salary

8.3

Avg. Salary $125,777

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 28.57%

male 71.43%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a worldwide product marketing manager

Explore worldwide product marketing manager education requirements

Most common worldwide product marketing manager degrees

Bachelor's

76.3 %

Master's

23.7 %

Start to develop specific worldwide product marketing manager skills

Skills	Percentages
R	14.28%
Competitive Analysis	12.64%
Market Research	12.47%
Product Line	10.52%
Product Development	8.02%

Complete relevant worldwide product marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New worldwide product marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a worldwide product marketing manager based on U.S. Bureau of Labor Statistics data and data from real worldwide product marketing manager resumes.

Research worldwide product marketing manager duties and responsibilities

Lead product development and business development of emerging mobile and cloud solutions.
Design process to compare product proposals for strategic fit and ROI.
Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
Provide statistical analysis and technical responses to customer RFQ.

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