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Worldwide product marketing manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical worldwide product marketing manager skills. We ranked the top skills for worldwide product marketing managers based on the percentage of resumes they appeared on. For example, 14.3% of worldwide product marketing manager resumes contained r as a skill. Continue reading to find out what skills a worldwide product marketing manager needs to be successful in the workplace.

15 worldwide product marketing manager skills for your resume and career

1. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how worldwide product marketing managers use r:
  • Mentored and trained new employees of Latentview Analytics Private Limited in R, VBA and SQL.
  • Informed customers about HP products and services Traveled statewide working with various retailers Shahram R Rahimi, Ph.D.

2. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how worldwide product marketing managers use competitive analysis:
  • Contributed to market and competitive analysis, marketing strategy, pricing, RFA, and collateral requirements for product launch.
  • Conducted extensive competitive analysis resulting in sales-ready information that enabled sales to increase win rates against key competitors by 22%.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how worldwide product marketing managers use market research:
  • Led market research to define market trends, customer needs and test concepts.
  • Performed market research and detailed forecasting to develop go-to-market strategy including viable markets, pricing, distribution, and strategic partnerships.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how worldwide product marketing managers use product line:
  • Managed day to day business partnerships for promoting company and product line activities
  • Improved profitability and customer satisfaction by pruning the existing product line.

5. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how worldwide product marketing managers use product development:
  • Assessed portfolio needs, market trends, and consumer segmentation insights to identify and prioritize opportunities for new product development.
  • Managed new product development process via stage gate to support business objectives.

6. Go-To-Market Strategy

Here's how worldwide product marketing managers use go-to-market strategy:
  • Developed business-to-business Internet go-to-market strategy.
  • Developed go-to-market strategy, live demonstrations and innovative digital media materials and worked with sales team to leverage accounts and opportunities.

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7. Sales Tools

Sales Tools, especially in today's digital day and age, are diverse and many, and one might find that different tools fit them and their companies differently. Much of sales nowadays is about information, statistics, and research, and those are all respective tools and are both a part of larger Sales Tools.

Here's how worldwide product marketing managers use sales tools:
  • Crafted internal sales tools such as talk tracks, reference guides, customer presentations, and competitive positioning.
  • Managed approximately 15 minor launches with collateral and web updates, press releases, and sales tools.

8. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how worldwide product marketing managers use product management:
  • Maintained product management ownership from concept to development to sustaining to end-of-life.
  • Developed MDM market requirements for product management and development teams.

9. Product Roadmap

Here's how worldwide product marketing managers use product roadmap:
  • Developed future product roadmap plans to deliver sustainable competitive advantage.
  • Developed SWOT industry analysis to drive product roadmap plans and selling strategies.

10. Press Releases

Here's how worldwide product marketing managers use press releases:
  • Created and distributed external communications, such as HTML electronic mailing campaigns, website content, and press releases.
  • Led product marketing to develop marketing materials, white papers, presentations, and press releases.

11. Product Portfolio

A product portfolio is a collection of all services and products by an enterprise made available to customers and clients. It also features vital areas of the business operations and processes. The product portfolio is a detailed analysis of a company's risk management, leadership, growth, financial prospects, contributions, and income.

Here's how worldwide product marketing managers use product portfolio:
  • Aligned a broad and diverse hardware and software technology product portfolio to drive maximum Return on Investment.
  • Initiated strategic convention plan to focus on booth interactivity, strong message delivery, and quality lead generation across product portfolios.

12. Worldwide Product

Here's how worldwide product marketing managers use worldwide product:
  • Established Regulatory Compliance Policy/Research Program combining business and technical solutions to afford worldwide product availability.
  • Developed worldwide product requirements including target product costs, pricing and necessary justifications.

13. Sales Training

Here's how worldwide product marketing managers use sales training:
  • Orchestrated worldwide sales training and hosted weekly WW sales coffee talks to increase sales team competencies.
  • Produced sales training materials and trained direct sales force and channel partners.

14. Market Trends

Here's how worldwide product marketing managers use market trends:
  • Conducted end-user surveys, consulted trade publications and analyzed business developments to monitor market trends and determine market opportunities for product.
  • Advised executives on strategic marketing recommendations for key product lines based on year-over-year performance, market trends and growth opportunities.

15. OEM

OEM stands for Original Equipment Manufacturer and is a term for a company that produces and markets the parts of equipment for another company after having received the go-ahead to do so. The company can also produce devices from the combination of parts from different companies while in partnership with these companies. This is common in the computer hardware industry and is popular in the automobile and computer industries.

Here's how worldwide product marketing managers use oem:
  • Developed OEM and end-user customer requirements, assessed market potential and competitive situation.
  • Develop business plan and strategy for Custom Motor Starter solutions for key OEM customers.
top-skills

What skills help Worldwide Product Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on worldwide product marketing manager resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What hard/technical skills are most important for worldwide product marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What soft skills should all worldwide product marketing managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Do you want to know more?
Read more about what experts have to say about worldwide product marketing manager

List of worldwide product marketing manager skills to add to your resume

Worldwide product marketing manager skills

The most important skills for a worldwide product marketing manager resume and required skills for a worldwide product marketing manager to have include:

  • R
  • Competitive Analysis
  • Market Research
  • Product Line
  • Product Development
  • Go-To-Market Strategy
  • Sales Tools
  • Product Management
  • Product Roadmap
  • Press Releases
  • Product Portfolio
  • Worldwide Product
  • Sales Training
  • Market Trends
  • OEM
  • SEO

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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