How To Become An Account Marketing Representative: What It Is and Career Path

What is an account marketing representative and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Lloyd Wilson

An account marketing representative sells products on behalf of a company. They plan and execute marketing and promotion campaigns with the aim of achieving maximum sales and landing new clients. They are typically the link between the company and its current and potential clients. They undertake duties such as making client presentations, preparing marketing materials, preparing status reports, gathering customer feedback, and researching current marketing trends.

An account marketing representative can work for almost all companies in all industries, including insurance, education, e-commerce, health and sports. A successful account marketing representative should have marketing experience, communication skills, an outgoing personality, interpersonal skills, research skills, networking skills and decision-making skills.

Account marketing representatives usually work 40 hours a week Monday to Friday from 9 to 5. Their work mostly involves some travelling when going to hold client meetings and visiting prospective clients' offices.

What general advice would you give to an account marketing representative?

Lloyd Wilson

Professor and Center Director

Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.

ScoreAccount Marketing RepresentativeUS Average

Salary

4.6

Avg. Salary $58,350

Avg. Salary $59,228

Stability level

7.1

Growth rate 4%

Growth rate 0.3%

Diversity

3.8

Race

American Indian and Alaska Native 0.23%

Asian 5.18%

Black or African American 3.86%

Hispanic or Latino 14.40%

Unknown 3.72%

White 72.60%

Gender

female 52.24%

male 47.76%

Age - 48

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48

Stress level

7.1

Stress level is high

7.1 - high

Complexity level

8.4

Complexity level is challenging

7 - challenging

Work life balance

4.9

Work life balance is fair

6.4 - fair

Key steps to become an account marketing representative

Explore account marketing representative education requirements

Most common account marketing representative degrees

Bachelor's

74.8 %

Associate

11.4 %

Master's

7.6 %

Start to develop specific account marketing representative skills

Skills	Percentages
Market Trends	24.11%
Real Estate	19.17%
CRM	11.76%
Customer Satisfaction	9.52%
Technical Support	8.10%

Complete relevant account marketing representative training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New account marketing representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an account marketing representative based on U.S. Bureau of Labor Statistics data and data from real account marketing representative resumes.

Research account marketing representative duties and responsibilities

Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Create custom PowerPoint presentations for key customers to show new product ideas.
Maintain input/output of information essential to sales communication regarding commission, quotas, sales activity, compensation appeals and incentive payouts.
Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Prepare your account marketing representative resume

When your background is strong enough, you can start writing your account marketing representative resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an account marketing representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable account marketing representative resume templates

Build a professional account marketing representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your account marketing representative resume.