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Advertising assistant skills for your resume and career

Updated January 8, 2025

4 min read

Below we've compiled a list of the most critical advertising assistant skills. We ranked the top skills for advertising assistants based on the percentage of resumes they appeared on. For example, 10.9% of advertising assistant resumes contained account executives as a skill. Continue reading to find out what skills an advertising assistant needs to be successful in the workplace.

15 advertising assistant skills for your resume and career

1. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising assistants use account executives:

Assisted Account Executives and management by delivering tear sheets, organizing client files and delivering insertion orders
Provided administrative support to account executives and department supervisor, act as liaison for customer support.

2. Press Releases

Here's how advertising assistants use press releases:

Assisted in creating and producing television and radio advertisements, press releases, and Point of Purchases.
Research, write, and edit press releases and bulletins for clients.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how advertising assistants use graphic design:

Designed and set-up advertising layouts, created photographic work, sign painting, graphic designs, and silk screening.
Created production hours master excel spreadsheet to enter all graphic designers hours to keep in one central location.

4. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising assistants use real estate:

Coordinated and created weekly advertisements for residential real estate open houses.
Utilized computer software skills to enter, edit and release real estate, automotive, employment and merchandise ads for publication.

5. Adobe Photoshop

Here's how advertising assistants use adobe photoshop:

Configured and processed digital advertisements for online promotions utilizing Adobe Photoshop.
Utilize Adobe Photoshop and Illustrator to design advertising for multi departments in the university.

6. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how advertising assistants use insertion orders:

Processed insertion orders, researched and developed advertising ideas, typed emails and any other correspondence needed.
Reviewed insertion orders/agreements and confirmed address, agency and rates to ensure accuracy of invoice.

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7. Facebook

Here's how advertising assistants use facebook:

Maintained social media sites for news and advertising updates (Facebook, JessamineJournal.com, Twitter and LinkedIn).
Help with contact us submissions -Handle company's Facebook, and respond to customer comments.

8. Front Desk

Here's how advertising assistants use front desk:

Provided support for front desk reception area, answered phones, sent faxes, made copies, handled scanning and filing.
Handled customer service for the front desk when needed along with answering telephone calls.

9. Trade Shows

Here's how advertising assistants use trade shows:

Coordinate promotional activities and trade shows nationwide.
Traveled to national trade shows to collaborate with sales team in setting up display booth and facilitate consumer questions.

10. Adobe Indesign

Here's how advertising assistants use adobe indesign:

Worked with Adobe InDesign and InCopy to edit documents and create layouts.
Work with the Advertising Manager to create new designs using Adobe InDesign and Photoshop.

11. Sales Reps

Here's how advertising assistants use sales reps:

Assist multiple Outside Sales Reps with clerical and administrative procedures that maintain the selling and placement of advertising materials.
Assisted Sales Reps and the Advertising Manager in the day to day duties for a magazine publication.

12. PowerPoint

Here's how advertising assistants use powerpoint:

Created PowerPoint Presentations, Excel spreadsheets, Word documents, and Photo Editor Images.
Compiled information, prepared PowerPoint presentations for reporting of compliance team metrics to executive management.

13. Print ADS

Here's how advertising assistants use print ads:

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and print ads.
Perform task of writing ad copy, creating graphics, layout of print ads and developing marketing campaigns.

14. Tear Sheets

Here's how advertising assistants use tear sheets:

Involved setting up ads into Base ViewSystem accounts with returned proofs of publication and tear sheets to clients before publication.
Mail tear sheets of published ads to customers.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising assistants use market research:

Conducted market research, organized background information and wrote summary reports for presentations by company president to prospects and clients.
Secure small business accounts, market research, edit proposals and support the account team.

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What skills help Advertising Assistants find jobs?

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List of advertising assistant skills to add to your resume

The most important skills for an advertising assistant resume and required skills for an advertising assistant to have include:

Account Executives
Press Releases
Graphic Design
Real Estate
Adobe Photoshop
Insertion Orders
Facebook
Front Desk
Trade Shows
Adobe Indesign
Sales Reps
PowerPoint
Print ADS

Tear Sheets
Market Research
Promotional Materials
Photo Shoots
Newspaper ADS
Administrative Tasks
Travel Arrangements
Scheduling Appointments
Expense Reports
Sales Presentations
Sales Reports
Order Entry
Cold Calls

Telephone Calls
SEO
Computer System
Business Cards
Display ADS
Event Planning
Sales Support
Local Businesses
Customer Inquiries
Media Buying
Copywriting
Grand Openings
Promotional Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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