9 Largest Mayonnaise Brands In The World

Mayonnaise is a condiment staple used in sandwiches, hamburgers, composed salads, and even on french fries. Mayonnaise is also an important condiment used as a base in many sauces, including tartar sauce, remoulade, salsa gold, and rouille. Mayo is made from an emulsion of oil, egg yolk, and vinegar or lemon juice.

The term mayonnaise first appeared in French cookbooks in the 18th century, but the first appearance of a sauce similar to mayonnaise appeared in a recipe in 1750 from a Valencian friar.

The sauce was called aioli bo. This sauce was then adopted by the Duke of Richelieu and made famous in the French court. Afterward, the sauce became known as mayonnaise, named after the city of Mahon. By 1815, the word mayonnaise was added to the English language.

Mayonnaise is used around the world and is used differently in various countries. For example, Japanese mayonnaise is typically made with rice vinegar, giving it a different flavor from European mayonnaise.

In Russia, mayonnaise is made with sunflower or soybean oil and is actually more popular than ketchup. So, what are the largest mayonnaise brands in the world? Below, we list the top nine mayonnaise brands by revenue.

1. Unilever Jobs (Overview)

2. Heinz Jobs (Overview)

3. Kraft Jobs (Overview)

4. Spectrum Jobs (Overview)

DETAILED LIST OF THE 9 LARGEST MAYONNAISE BRANDS IN THE WORLD

1. Hellmann’s (Unilever). London, England

   Annual Revenue (2011): $57,942 billion
   Hellmann’s was founded in 1903 by Richard Hellmann, who emigrated from Prussia to New York City, where he married his wife, Margaret, whose parents owned a delicatessen.

   Inspired by his in-laws, Hellmann opened his own deli where he developed ready-made mayonnaise, which he distributed to customers in small amounts. The condiment became so popular that he began selling it in bulk to other stores while improving its shelf-life.

   Today, Hellmann’s is often associated with Best Foods, which are two American brands used to refer to mayonnaise, ketchup, mustard, salad dressing, condiments, and other food products.

   The brand is sold globally across the United States, Latin America, Europe, Australia, the Middle East, Canada, India, Pakistan, and South Africa. Hellmann’s has had a variety of owners, most recently Unilever, who acquired the brand in 2000.

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2. Heinz. Chicago, Illinois, United States

   Annual Revenue (2020): $26.12 billion
   The H. J. Heinz Company is a food processing company founded by Henry J. Heinz in 1869. The company manufactures thousands of food products in plants across the globe and sells them in over 200 countries and territories.

   Heinz ranks first in ketchup in the United States, boasting over 50% of the market share. Their Ore-Ida label holds 46% of the frozen potato sector as well. Heinz is well known for its mayonnaise and light mayonnaise and other flavors such as garlic and caramelized onion, truggle, lemon, and black pepper, among others.

   The company is considered to be the world’s fifth-largest food and beverage company, following the merger with Kraft Foods Group, Inc. Some well-known brands include Bagel Bites, Jack Daniel’s Weight Watchers, and others.

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3. Kraft. Chicago, Illinois

   Annual Revenue (2020): $26 billion
   This American food manufacturing and processing conglomerate is the fifth-largest food and beverage company in the world. The company owns a variety of well-known brands, including A1, Boca Burger, Capri Sun, Jell-O, Kool-Aid, Kraft, Maxwell House, Oscar Mayer, Philadelphia Cream Cheese, Planters, Polly-O, Velveeta, among others.

   Its mayonnaise brand, Kraft Mayo, comes in a variety of different flavors. The mayonnaise was introduced in 1930 and drew comparisons to Kraft’s similar product, Miracle Whip, which launched in 1933. After running a blind taste test of the two products, Kraft Mayo won for preferred flavor and product over Miracle Whip.

   Kraft Mayo offers light and fat-free options, as well as mayonnaise made with olive oil to consumers. In 2015, Kraft and Heinz merged, helping the company’s shares rise about 17% in premarket trading.

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4. Kewpie. Shibuya, Shibuya-Ku, Japan

   Annual Revenue (2017): $4.5 billion
   Kewpie is a Japanese mayo with a distinctive baby logo, distributed in a soft-squeeze bottle. Kewpie mayonnaise was invented in 1924 and is a household staple in Japan. Creator Torichiro Nakashima first encountered mayonnaise in the United States and brought his delight back to Japan.

   Kewpie’s taste is much different from the mayonnaise the Western world is accustomed to, which lends itself to a few different things. First, the eggs in Japan are much more flavorful, coming from free-range chickens.

   Mayonnaise in Japan is made only with yolks, as opposed to American mayo, which is created with the full egg. This gives Kewpie a yellow color and custard-like texture. It also uses apple cider or rice vinegar, giving the condiment a sweeter tang.

   The Kewpie mayonnaise also has a different emulsification process, making the product different but still delicious.

5. Spectrum. Madison, Wisconsin, United States

   Annual Revenue (2020): $3.964 billion
   Spectrum offers organic mayonnaise made with cage-free eggs. The mayonnaise is fully organic and does not use hydrogenated fat or artificial preservatives, like typical mayonnaise.

   Spectrum mayonnaise is owned by Spectrum Brands Holdings, a diversified American company. The company is among the largest 500 in the United States, owning products under labels such as Remington, Black Decker, George Foreman, and Russell Hobbs.

   The organization also has branches in insect repellants, pet care, aquarium supply, home improvement, and more. They were also active in the battery market with brand names Rayovac and Varta and auto care, with brand names Armor All, STP, and A/C Pro, but have since sold these brands to Energizer in 2018.

   In the same year, Spectrum merged with HRG Group, Inc., achieving a ranking of $422 on the Fortune 500 rankings of largest United States corporations by total revenue.

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6. Duke’s. Richmond, Virginia, United States

   Annual Revenue (2020): $387 million
   Duke’s Mayonnaise is a condiment created in 1917 by Eugenia Duke. Its popularity is mainly limited to the Southern region of the United States and is commonly used in tomato sandwiches, cole slaw, deviled eggs, pimento cheese, and potato salad.

   Duke’s brand uses more egg yolks than other mayonnaise on the market and has no added sugar. In 1929, the C.F. Sauer Company purchased Duke’s products, and mayonnaise became their flagship product.

   Following the sale of the brand, Eugenia Duke became active in working towards the passage of the Nineteenth Amendment to the United States, giving women the right to vote. She then opened the Duchess Sandwich Company, followed by the Duchess Catering Company.

   As of 2017, Duke’s mayonnaise was available across the United States, as well as New Zealand, Australia, the Middle East, and Latin America.

7. Blue Plate. Knoxville, Tennessee, United States

   Annual Revenue (2020): $167.26 million
   Blue Plate mayonnaise is a brand owned by Reily Foods company. In 1929, the brand was created by the Wesson Oil Snowdrift Company and was one of the first commercially prepared mayonnaise brands in the United States.

   Until 1941, the condiment was produced in Gretna, Louisiana, before it was moved to the Blue Plate Building in New Orleans, and in 1974, Reily Foods purchased Blue Plate.

   Blue Plate’s production stayed in the same place until 2000 where it was moved to the Reily Foods factory in Knoxville, Tennessee. The old Blue Plate building was converted into a Blue Plate Artist Loft and is currently listed on the National Register of Historic Places.

   Blue Plate has even been recognized by Epicurious when they listed the brand as the best mayonnaise you can buy in a grocery store in 2018.

8. Just. San Francisco, California, United States

   Annual Revenue (2020): $91.71 million
   Just Mayo is an egg-substitute mayonnaise produced by Eat Just, Inc. Easy Just was founded in 2011 and raised about $120 million in early venture capital. In 2016, the company became a unicorn, surpassing a $1 billion valuation.

   The product Just Mayo was first released in Northern California in Whole Foods Markets in 2013. The brand offers various flavors, including original, wasabi, truffle, sesame ginger, chipotle, and sriracha. The product is vegan and was created by founder Josh Tetrick, who was looking to find a cheaper alternative to eggs.

   Just Mayo did not contain any egg product and was in development for two years. The research and development team screened over 1500 plants, resulting in just eleven plants that were suitable for emulsification for mayonnaise.

   As of 2014, Just Mayo was available in at least six grocery stores in the United States, including Whole Foods, Kroger, Safeway, ShopRite, Target, and Costco.

9. Sir Kensington. New York, New York United States

   Annual Revenue (2020): $21 million
   This American food company was founded by Mark Ramadan, Scott Norton, Brandon Child, and Win Bennett. Like Hellmann’s, the brand is owned by Unilever but remains independently led and managed as a wholly-owned subsidiary.

   Sir Kensington was first created in 2008 after two years of development. In 2010, the company sold 10,000 jars in stores, including Dean DeLuca and Williams Sonoma. The company offers Non-GMO Project Verified condiments including ketchup, mustard, mayonnaise, ranch dressing, and a vegan mayonnaise called “Fabanaise.”

   The company’s first product was ketchup before branching into their other condiments. They offer a variety of mayonnaise flavors, including classic, avocado oil, organic, Sriracha, chipotle, special sauce, and ‘dijonnaise’ varieties. The company was later acquired by Unilever in April 2017.

Author

Caitlin Mazur

Caitlin Mazur is a freelance writer at Zippia. Caitlin is passionate about helping Zippia’s readers land the jobs of their dreams by offering content that discusses job-seeking advice based on experience and extensive research. Caitlin holds a degree in English from Saint Joseph’s University in Philadelphia, PA.