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The 10 Best States for Brand Ambassadors in 2026
Brand Ambassadors continue to be a vital and popular profession across the United States. With a growing demand for brand representation and marketing, individuals in this role can be found throughout the country, not just in traditional hubs like California or the Southern states. As companies increasingly rely on personal connections to engage consumers, the role of a brand ambassador has evolved, making it an attractive career choice.
At Zippia, we analyzed the latest data to identify which states offer the best opportunities for brand ambassadors in 2026. Our research focused on factors such as job availability, salary potential, and overall career growth.
After thorough analysis, here are the top ten states for brand ambassadors in the U.S.:
This list highlights the states where the profession of brand ambassador thrives, offering competitive salaries and ample job opportunities.
Curious about how we compiled this ranking? Let’s delve into the methodology behind our research and examine the top ten states in detail.
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How We Determined the Best States for Brand Ambassadors
At Zippia, we engage with job seekers from diverse backgrounds to understand their priorities. Our research indicates that two key factors influence job selection:
- Availability of positions
- Competitive salaries
To identify the best states for brand ambassadors, we evaluated job availability and salary potential. This involved analyzing data from the Bureau of Labor Statistics’ Occupational Employment Statistics for 2023:
- Location quotient: A metric indicating the prevalence of brand ambassador roles within a state.
- Average annual salary.
- Average annual salary for entry-level positions.
- Average annual salary for experienced professionals.
We adjusted salary figures to account for cost of living differences across states. For instance, while the average salary for brand ambassadors in California is $36,510, the Illinois salary of $35,200 may offer a better purchasing power for essentials.
Each state was ranked from 1 to 50 based on these criteria, with the state achieving the lowest overall score recognized as the best for brand ambassadors.
1. Arizona
Total Jobs: 1,800
Average Annual Salary: $38,660
Average Entry Level Salary: $22,650
Average Experienced Salary: $59,500
Location Quotient: 1.15
2. Kentucky
Total Jobs: 1,050
Average Annual Salary: $33,060
Average Entry Level Salary: $21,820
Average Experienced Salary: $50,470
Location Quotient: 0.99
3. Missouri
Total Jobs: 1,230
Average Annual Salary: $33,210
Average Entry Level Salary: $21,000
Average Experienced Salary: $50,200
Location Quotient: 0.78
4. Tennessee
Total Jobs: 2,670
Average Annual Salary: $32,360
Average Entry Level Salary: $17,140
Average Experienced Salary: $59,860
Location Quotient: 1.61
5. Georgia
Total Jobs: 1,940
Average Annual Salary: $32,670
Average Entry Level Salary: $20,300
Average Experienced Salary: $59,930
Location Quotient: 0.79
6. Illinois
Total Jobs: 2,180
Average Annual Salary: $35,200
Average Entry Level Salary: $21,380
Average Experienced Salary: $56,760
Location Quotient: 0.65
7. Washington
Total Jobs: 3,810
Average Annual Salary: $31,850
Average Entry Level Salary: $25,400
Average Experienced Salary: $39,750
Location Quotient: 2.08
8. North Carolina
Total Jobs: 2,370
Average Annual Salary: $29,460
Average Entry Level Salary: $20,360
Average Experienced Salary: $46,220
Location Quotient: 0.96
9. Utah
Total Jobs: 1,010
Average Annual Salary: $29,690
Average Entry Level Salary: $19,250
Average Experienced Salary: $37,890
Location Quotient: 1.23
10. South Carolina
Total Jobs: 910
Average Annual Salary: $31,590
Average Entry Level Salary: $21,440
Average Experienced Salary: $47,810
Location Quotient: 0.79
There You Have It – The Best States to Be a Brand Ambassador
If you’re looking to kickstart your career as a brand ambassador, these states should be at the top of your list. With high salaries, plentiful job openings, and potential for career advancement, they represent the best opportunities.
Additionally, here are the states that rank the lowest for brand ambassadors:
For further reading, explore:
Detailed List of the Best States for Brand Ambassadors
| Rank | State | Average Salary |
|---|---|---|
| 1 | Arizona | $38,660 |
| 2 | Kentucky | $33,060 |
| 3 | Missouri | $33,210 |
| 4 | Tennessee | $32,360 |
| 5 | Georgia | $32,670 |
| 6 | Illinois | $35,200 |
| 7 | Washington | $31,850 |
| 8 | North Carolina | $29,460 |
| 9 | Utah | $29,690 |
| 10 | South Carolina | $31,590 |
| 11 | Nevada | $33,210 |
| 12 | New Mexico | $35,010 |
| 13 | Texas | $28,800 |
| 14 | Alabama | $27,270 |
| 15 | Indiana | $28,040 |
| 16 | New Hampshire | $38,420 |
| 17 | Virginia | $31,460 |
| 18 | Ohio | $29,900 |
| 19 | Iowa | $26,250 |
| 20 | Florida | $30,590 |
| 21 | Wisconsin | $29,700 |
| 22 | Minnesota | $30,960 |
| 23 | Delaware | $28,900 |
| 24 | Pennsylvania | $30,530 |
| 25 | Oregon | $30,480 |
| 26 | North Dakota | $30,440 |
| 27 | California | $36,510 |
| 28 | New York | $37,430 |
| 29 | Nebraska | $24,670 |
| 30 | New Jersey | $36,820 |
| 31 | Idaho | $24,750 |
| 32 | Massachusetts | $38,560 |
| 33 | Colorado | $27,130 |
| 34 | Hawaii | $32,150 |
| 35 | Alaska | $30,300 |
| 36 | Connecticut | $31,240 |
| 37 | West Virginia | $23,780 |
| 38 | Montana | $24,050 |
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
