15+ Telling Burger King Statistics [2023]: Burger King Revenue + Sales

By Jack Flynn
Mar. 23, 2023
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Cite This Webpage Zippia. "15+ Telling Burger King Statistics [2023]: Burger King Revenue + Sales" Zippia.com. Mar. 23, 2023, https://www.zippia.com/advice/burger-king-statistics/

Research Summary. Love it or hate it, no one can deny that Burger King is the second-largest fast-food hamburger chain in the world. Since its founding in 1954, this company has been wildly successful, selling fast food and themed children’s toys from coast to coast. So, how big is Burger King in 2022? Well, our research shows that:

  • Burger King has over 18,700 locations worldwide as of 2022.

  • Burger King’s annual revenue is currently $1.9 billion.

  • Burger King serves approximately 15.7 million customers per day.

  • Burger King operates locations in over 100 countries.

  • Burger King has 7,257 locations in the U.S. alone.

For further analysis, we broke down the data in the following ways:
Employment | Locations | Products | Trends
Burger King has 18,700+ locations in 100+ countries

Burger King Company Statistics

Burger King has to make a respectable income and have a large market share to be successful. Though the company did reach its peak in the late 90s and early 2000s, the company is still widely successful in the U.S. and abroad. Overall, When it comes to the health of the company, here are some insights our research uncovered:

  • Burger King has a 1.2% Fast Food global market share.

    Far from the neck-and-neck competitor to McDonald’s that Burger King is sometimes perceived to be, the company actually has a fairly small market share compared to some of its larger competitors.

    For instance, McDonald’s has a global market share of 21.4%, followed by Starbucks (7.5%), KFC (2.8%), and Subway (2.8%). Burger King lags behind as the seventh-largest chain in the world.

  • Burger King’s net income was $1.02 billion in 2021.

    Burger King’s revenue has seen a recovery since its decline from the COVID-19 pandemic in 2020. Between the two years, the company’s net income increased by 24% from $823 million to over $1 billion.

Burger King Statistics by Employment

In order to serve millions of customers, Burger King relies on thousands of workers as its backbone. From newly hired associates to the highest level executives, our extensive research shows that:

  • 40% of Burger King employees have considered new employment.

    When it comes to employee retention and turnover rates, Burger King is in the bottom 15% compared to companies of a similar size. In fact, only 48% of the company’s employees say they wouldn’t consider leaving.

  • The average employee at Burger King makes $24,774 per year.

    That’s just under $12 per hour, a noticeably lower number than that of some competitors. Overall, the bottom 10% of earners make around $17,000 per year, while the top 10% of earners make $35,000 per year.

  • Burger King’s CEO makes over $900,000 per year.

    As of 2022, Burger King’s CEO makes anywhere between $906,738 – $958,597 per year. That’s roughly 55X the salary of what the bottom 10% of Burger King employees make.

Burger King Statistics by Locations

As a Fast Food chain, Burger King relies on having many locations for success. After all, the closer someone is to a Burger King restaurant, the more likely they’ll want to stop for a fast-food experience. Here are the facts:

  • Burger King has 7,257 locations across the U.S.

    Considering the fact that Burger King has locations in 50 states, it’s hard not to find one nearby. In fact, the company has locations in 3,201 cities across the entire United States.

  • The first international country Burger King operated in was Canada in 1969.

    Today there are only 327 Burger King locations across Canada, but it was still the first foreign country to adopt the brand. Other early adopters that followed included Australia in 1971 and Europe in 1975.

  • Texas has more Burger King locations than any other state, at 580.

    That’s 7% of all U.S. Burger King locations, but Texas isn’t the only state where the chain is popular. For instance, there are 570 Burger King locations in Florida and 555 in California.

  • City Number of Burger King Locations Percentage of Total U.S. Locations
    Houston, TX 81 1.12%
    Miami, FL 58 0.80%
    Chicago, IL 52 0.72%
    Las Vegas, NV 36 0.50%
    Phoenix, AZ 35 0.48%
    Brooklyn, NY 33 0.45%
    Fort Lauderdale, FL 30 0.41%
    Orlando, FL 29 0.40%
    San Antonio, TX 29 0.40%
    Los Angeles, CA 29 0.40%
  • Burger King has the seventh-largest number of locations out of all Fast Food chains in the United States.

    Burger King does make the top ten list based on the number of U.S. locations, but it also lags far behind some of its competitors. For example, Burger King has 65% fewer locations than Subway, the chain with the most locations. Subway has 24,798 locations compared to Burger King’s 7,257.

    Fast-Food Chain Number of U.S. Locations
    Subway 20,643
    Starbucks 15,905
    McDonald’s 13,269
    7-Eleven 9,444
    Dunkin’ Donuts 9,368
    Taco Bell 7,772
    Burger King 7,257
    Pizza Hut 6,852
    Domino’s 6,696
    Circle K 5,862

Burger King Statistics by Products

Unsurprisingly, Burger King is known for its Burgers. However, the company sells many other products as well, some loved by customers, and some not so much. To understand how Burger King sells its products and which ones are the most successful, here are some interesting insights our research uncovered:

  • The Whopper is Burger King’s #1 best-selling item.

    Burger King sells up to 2.1 billion Whoppers (the chain’s signature burger) every single year. However, others in the top five most popular items at the chain include French Fries, the Whopper Jr., the Impossible Whopper, and the Chicken Garden Salad.

  • Burger King sells up to 275 burgers every single hour.

    That’s 6,575 burgers every day and 2.4 million every year. While this might not beat Mcdonald’s unfathomable 75 burgers per second, it’s still far greater than most other burger chains or restaurants in the world.

  • When Burger King returned Chicken Fries to the menu in 2015, its sales increased by 7.9%.

    Invented in 2005 by Burger King, Chicken Fries were a popular item that became discontinued in 2012. However, the chain’s customers were so upset by this decision that the fries made a comeback in 2015 and significantly increased sales that same month.

Burger King might be the seventh-largest Fast Food Chain right now, but will it stay that way? To understand where Burger King might be headed in the future, here are some interesting trends and projections:

  • Between 2012 and 2022, the number of Walmart locations worldwide increased by 33.5%.

    In 2012, there were roughly 14,000 Burger King locations around the globe, and today there are 18,700. That’s an average 3.35% increase in the number of locations every single year, or up to 500 new locations each year.

  • Between 2010 and 2020, Burger King’s annual revenue decreased by 36%.

    In 2010, Burger King made an average revenue of $2.5 billion, whereas that number was only $1.9 billion in 2022. In fact, even before the COVID-19 Pandemic Burger King began to see a concerning decline in revenue. For instance, between 2012-2013 alone, the company’s revenue fell by 41.6%.

Burger King Statistics FAQ

  1. How many customers does Burger King have per day?

    Burger King serves roughly 15.7 million customers every single day. That’s over 5.7 billion customers served every year (equal to three-quarters of the global population visiting the chain). However, to put this into perspective, remember that Burger King is only the seventh largest Fast Food chain in the world, meaning these numbers trail far behind McDonald’s or Starbucks.

  2. Is Burger King losing popularity?

    Yes, Burger King has been losing popularity. Back in the late 90s and early 2000s, Burger King was the second largest fast-food chain behind only McDonald’s. However, today the brand has fallen beyond many of its competitors, including KFC, Subway, and Starbucks.

    An example of Burger King’s lost popularity can be seen in the company’s declining revenue. Between 2010 and 2020, Burger King’s annual revenue decreased by 36%. In 2010, Burger King made an average revenue of $2.5 billion, whereas that number was only $1.9 billion in 2022.

  3. How many Burger King locations are there?

    There are over 18,700 Burger King locations worldwide. The largest percentage of these locations are in the U.S., 7,257 across all 50 states. Burger King also has locations in 3,201 U.S. cities. Overall, the states with the highest number of Burger King restaurants include Texas (580), Florida (570), and California (555).

  4. What is Burger King’s annual revenue?

    Burger King’s annual revenue is currently $1.9 billion. While this might seem like a lot, it’s a steep decline from the numbers the company saw in the mid to late 2000s. For instance, in 2009, the company’s revenue peaked at $2.54 billion.

    In general, the COVID-19 Pandemic and steep competition in the Fast Food industry have caused Burger King’s annual revenue to suffer.

  5. How many employees does Burger King have?

    It’s unclear just how many employees burger king has. In general, estimates run between 20,000 and 35,000 employees, but the numbers could be higher than that. Either way, these numbers are impressive given the 18,700 stores the company operates worldwide.


As the seventh-largest Fast Food chain in the world by market share, Burger King is still a well-known name in the United States. In fact, the company sells at least 2.4 million burgers a year at over 18,700 locations around the world, allowing it to generate over $1.9 billion in revenue.

However, that’s not to say the company is in its prime. Over the past decade, Burger King’s revenue has steadily declined by 36%. Further, as of 2022, Burger king only has less than one-twentieth of McDonald’s market share.

Overall though, Burger King likely won’t collapse soon. On the contrary, with new acquisitions like Popeyes, Burger King intends to rebound from its current economic state.


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Jack Flynn

Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.

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