- Consumer Brands
- Largest Luggage Brands
- Largest Gun Brands
- Largest Deoderant Brands
- Largest Diapers Brands
- Largest Tissues Brands
- Largest Household Cleaner Brands
- Largest Laundry Detergent Brands
- Largest Paper Towel Brands
- Largest Razorblade Brands
- Largest Shampoo Brands
- Largest Toilet Paper Brands
- Largest Toothbrush Brands
- Largest Toothpaste Brands
- Largest Skincare Brands
The leading deodorant and antiperspirant brand is Dove, with a revenue of $503.6 billion as of 2021.
The deodorant and antiperspirant industry is valued at $27 billion.
Unilever Plc. stands out as a key player in the deodorant and antiperspirant market, owning three of the largest brands on this list.
The deodorant and antiperspirant market is projected to expand at a CAGR of 5.1% through 2032.
Which deodorant brand is dominating the market in 2026? We’ve analyzed the latest statistics to uncover the top brands in the deodorant and antiperspirant sector.
The top three brands maintain a significant lead over their competitors, while the fourth brand also performs admirably. Which brand do you prefer, and will these insights encourage you to try something new?
Here are the 10 Largest Deodorant Brands in the World
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Dove. Owned by Unilever, London, United Kingdom
2021 Annual Revenue: $503.6 billion
Percent of Online Sales: 8.5%
Dove deodorant is a well-established personal care brand under Unilever, first launched in 1957 with a focus on hydration. This unique approach quickly distinguished Dove from other brands and allowed it to expand into a wide range of products including hair care, skincare, and deodorants.
Dove’s legacy dates back to the Lever Brothers, emphasizing its long-standing reputation in the beauty industry.
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Secret. Owner Procter & Gamble, Cincinnati, Ohio, USA
2021 Annual Revenue: $6.78 billion
Percent of Online Sales: 6%
Secret was launched in 1958 as the first female-focused deodorant, evolving from its roots in 1945. Known for its iconic slogan, “Strong enough for a man, but made for a woman,” the brand continues to offer a diverse product lineup over 55 antiperspirant/deodorant varieties.
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Degree. Owned by Unilever, London, United Kingdom
2021 Annual Revenue: $920 million
Percent of Online Sales: 10.6%
Introduced in 1990, Degree was a revolutionary product, featuring a formula activated by body heat. Initially launched by Helene Curtis, Degree became part of Unilever, continuing to innovate with its various global branding strategies.
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Old Spice. Owner Procter & Gamble, Cincinnati, Ohio, USA
2021 Annual Revenue: N/A
Percent of Online Sales: 7.7%
Originally marketed to women, Old Spice shifted to focus on men’s products in the 1970s. Acquired by Procter & Gamble in 1990, the brand continues to innovate within the fragrance and personal care space.
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AXE. Owned by Unilever, London, United Kingdom
2021 Annual Revenue: N/A
Percent of Online Sales: 2.6%
AXE debuted in the U.S. in 2002, quickly becoming a leader in men’s body sprays. The brand, initially known as Lynx in Europe, has evolved its marketing tactics to resonate more with self-care trends while maintaining its youthful appeal.
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Mitchum. Owned by Revlon, Inc., New York, New York, USA
2021 Annual Revenue: N/A
Percent of Online Sales: 2.4%
Founded in 1959, Mitchum’s antiperspirant took its name from one of the founder’s sons. Acquired by Revlon, the brand is known for its strong reputation and commitment to both men’s and women’s products.
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Tom’s of Maine. Owned by Colgate-Palmolive, New York, New York, USA
2021 Annual Revenue: N/A
Percent of Online Sales: 2.1%
Founded with a focus on natural ingredients, Tom’s of Maine has gained traction among environmentally conscious consumers. Acquired by Colgate-Palmolive in 2006, the brand emphasizes sustainability and minimalistic ingredients in its products.
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Right Guard. Owned by Henkel, Dusseldorf, Germany
2021 Annual Revenue: N/A
Percent of Online Sales: 2%
Launched in 1960 as the first aerosol deodorant, Right Guard has adapted its lineup to include various forms, targeting a male audience with a strong marketing presence.
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Arm & Hammer. Owned by Church & Dwight, Ewing Township, New Jersey, USA
2021 Annual Revenue: N/A
Percent of Online Sales: 1.8%
With a heritage dating back to 1846, Arm & Hammer is synonymous with odor control and has successfully transitioned into the deodorant market. Their branding emphasizes natural effectiveness, leveraging their long-standing reputation.
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Speed Stick. Owned by Colgate-Palmolive, New York, New York, USA
2021 Annual Revenue: N/A
Percent of Online Sales: 1.7%
Introduced in 1963, Speed Stick was developed as a non-gendered product, with Lady Speed Stick launching in 1983. The brand continues to innovate under Colgate-Palmolive, expanding its offerings to meet diverse consumer needs.
Deodorant and Antiperspirant Brands FAQ
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Who are the prominent players in the global market for deodorant brands?
The top five players in the global deodorant market are:
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Unilever Plc.
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Procter & Gamble
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Henkel AG & Company
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L’Oréal
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Revlon
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What is the growth rate for the deodorant market value?
The deodorant market is projected to grow at a CAGR of 5.1%. It is expected to reach $69.7 billion by the end of 2032.
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What is the difference between antiperspirant and deodorant?
Antiperspirants reduce sweating, while deodorants mask odor. Most products combine both functions for optimal effectiveness, with deodorants classified as cosmetics and antiperspirants as drugs.
- Consumer Brands
- Largest Luggage Brands
- Largest Gun Brands
- Largest Deoderant Brands
- Largest Diapers Brands
- Largest Tissues Brands
- Largest Household Cleaner Brands
- Largest Laundry Detergent Brands
- Largest Paper Towel Brands
- Largest Razorblade Brands
- Largest Shampoo Brands
- Largest Toilet Paper Brands
- Largest Toothbrush Brands
- Largest Toothpaste Brands
- Largest Skincare Brands
Author
Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.
