The 8 Largest Toothbrush Brands In The United States

While it might seem like every toothbrush is the one dentists recommend most, some brands are far more popular than others. After all, everyone around the United States who owns a toothbrush or two has probably heard of Colgate and Oral-B.

Given the immense size of these companies, it’s no surprise that they produce the most popular toothbrush brands. However, each brand can be marketed toward different people and serve different purposes. With that in mind, it’s easier to see why these two companies account for most toothbrush brand variety on the market.

So, what are the best-selling toothbrush brands in the U.S. today? To answer that, we’ve gathered a list of the top 10 best-selling toothbrush brands in the United States, based on their 2018 dollar sales.

8 Largest Toothbrush Brands in the United States

1. Colgate Extra Clean

   2018 Dollar Sales: $46.6 million
   Average Cost Per Toothbrush: $0.78

   As one of the most effective and affordable manual toothbrush options, it’s no surprise that Colgate Extra Clean takes the number one spot on this list. The average Colgate Extra Clean toothbrush is sold for no more than $0.80 per toothbrush, making its annual dollar sales even more impressive.

   This brand’s parent company, Colgate, was founded nearly 150 years ago in 1873. Remarkably, Colgate’s toothbrush and toothpaste brands are the only ones in the world purchased by more than half of all households.

   That being said, Colgate Extra Clean is an uncomplicated but effective product. Despite being a simple design, this toothbrush features circular power bristles that can effectively clean teeth. It also has an easy-to-grip handle for easy control while toothbrushing.

   Typically, this toothbrush is sold in packs of 6 or more, as it’s inexpensive and only meant for up to 3 months of use.

2. Oral-B Pro-Health

   2018 Dollar Sales: $45.9 million
   Average Cost Per Toothbrush: $2.33

   Another popular manual toothbrush brand, Oral-B’s Pro-Health toothbrush, is slightly more expensive than Colgate’s most popular option, but it also comes with more useful features.

   The brand’s parent company, Oral-B, is much younger than Colgate, founded in 1950. Despite that, the company has grown to be a dominating force in the dental hygiene market.

   The Oral-B Pro-Health toothbrush has specially designed CrissCross bristles that are angled at 16° in order to remove up to 90% of plaque buildup. This translates to up to 55% better cleaning along the gum line when compared to most private toothbrush brands. And, this design also helps with being gentle on the user’s enamel and gums.

   These toothbrushes are typically sold in packs of 6 or more, and each brush is meant to last up to 4 weeks.

3. Colgate 360 Optic White

   2018 Dollar Sales: $45.3 million
   Average Cost Per Toothbrush: $21.99

   Unlike many other toothbrush brands on this list, the Colgate 360 Optic White is a powered toothbrush. In fact, it’s the best-selling powered toothbrush brand in the U.S.

   This toothbrush has a comfortable non-slip handle and dual action head, which makes brushing your teeth as easy as holding it to your mouth and letting the automatic settings do the work for you.

   On top of that, this brand of toothbrush is especially good at whitening your teeth. This is thanks to the brush’s polishing bristles. And, the brush even comes with a cheek and tongue cleaner.

   Though it is far more expensive than a manual brush, it’s also meant to be more effective and last longer. Just remember some AAA batteries and replacement heads!

4. Colgate 360

   2018 Dollar Sales: $43.3 million
   Average Cost Per Toothbrush: $2.24

   The Colgate 360 toothbrush can be easily compared to the Oral-B Pro-Health. The two function very much in the same way, are similarly priced, and maintain high popularity among the American public.

   However, this brand’s main claim to fame is its ability to reduce harmful bacteria in your mouth. Studies have shown that the brush’s cleaning bristles reduce 151% than the average private brand toothbrush. Additionally, the brush also comes with a cheek and tongue cleaner to enhance these effects.

   Typically, this toothbrush brand is sold in packs of four or more and has the same staying power as most other manual toothbrushes.

5. Colgate 360 Total Advanced

   2018 Dollar Sales: $37.8 million
   Average Cost Per Toothbrush: $4.20

   While Colgate 360 Total Advanced is the most expensive manual toothbrush on this list, its usefulness certainly backs up its popularity.

   The toothbrush has many features, including uniquely long bristles that can reach 4X deeper than the average toothbrush. These bristles also taper for a more effective clean and come with a floss-tip. On top of that, the brush has a cheek and tongue cleaner to help with the removal of Bacteria.

   Like other manual toothbrushes, this brush is usually sold in packs of four or more and should be discarded after three months. Overall, this brush was designed to clean not only your teeth but also your tongue, cheeks, and gums.

6. Oral-B 3D White Luxe Pro-Flex

   2018 Dollar Sales: $31.8 million
   Average Cost Per Toothbrush: $1.69

   This manual toothbrush brand has an interesting middle of the rung price point, being more expensive than the cheapest toothbrush brand on this list and less expensive than most others.

   However, this brand has its uses and considerable popularity. Oral-B markets it as being gentle, as it uses individual adjusting slides to clean teeth thoroughly. In addition, studies have shown that the Oral-B 3D White Luxe Pro-Flex can remove up to 90% of surface stains, making it a great choice for those interested in teeth whitening.

   In general, these toothbrushes are sold in packs of 4 or more.

7. Oral-B Pro-Health Clinical Pro-Flex

   2018 Dollar Sales: $22.8 million
   Average Cost Per Toothbrush: $3.50

   Though more expensive than the last Oral-B brand, the Oral-B Pro-Health Clinical Pro-Flex has its merits.

   A short-term clinical trial showed that this toothbrush brand reduced changes of gingivitis after only two weeks of use. This cleaning prowess can be attributed to its two flexing sides, which are great at cleaning and gentle on gums. This design also helps to remove up to 93% of plaques.

   Overall, this slightly more expensive brand option, which is sold in packs of 2 or more, has its reasons for popularity.

8. Oral-B Indicator Contour Clean

   2018 Dollar Sales: $19.4 million
   Average Cost Per Toothbrush: $2.33

   Last, but not least, the Oral-B Indicator Contour Clean is the final most popular toothbrush brand in the U.S.

   These brushes are designed with indicator bristles, which fade in color to let you know when it’s time to change your brush. On top of that neat feature, the bristles are curved to help get between all the grooves of your teeth while also being soft enough not to hurt your gums.

   While the features of this toothbrush brand make it seem like it should be sold at a higher price point, you can typically buy a pack of 4 for under $3 per brush.

Author

Jack Flynn

Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.