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Artist manager vs music promoter

The differences between artist managers and music promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an artist manager has an average salary of $70,960, which is higher than the $38,355 average annual salary of a music promoter.

The top three skills for an artist manager include booking, youtube and brand development. The most important skills for a music promoter are booking, flyers, and DJ.

Artist manager vs music promoter overview

Artist ManagerMusic Promoter
Yearly salary$70,960$38,355
Hourly rate$34.12$18.44
Growth rate5%12%
Number of jobs3,9132,915
Job satisfaction-4
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 63%
Average age4445
Years of experience2-

Artist manager vs music promoter salary

Artist managers and music promoters have different pay scales, as shown below.

Artist ManagerMusic Promoter
Average salary$70,960$38,355
Salary rangeBetween $39,000 And $127,000Between $24,000 And $60,000
Highest paying CitySan Francisco, CA-
Highest paying stateAlaska-
Best paying companyDuolingo-
Best paying industryTechnology-

Differences between artist manager and music promoter education

There are a few differences between an artist manager and a music promoter in terms of educational background:

Artist ManagerMusic Promoter
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 63%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Artist manager vs music promoter demographics

Here are the differences between artist managers' and music promoters' demographics:

Artist ManagerMusic Promoter
Average age4445
Gender ratioMale, 55.8% Female, 44.2%Male, 64.2% Female, 35.8%
Race ratioBlack or African American, 7.8% Unknown, 4.7% Hispanic or Latino, 14.8% Asian, 8.2% White, 64.2% American Indian and Alaska Native, 0.3%Black or African American, 15.6% Unknown, 7.2% Hispanic or Latino, 16.4% Asian, 7.2% White, 53.3% American Indian and Alaska Native, 0.3%
LGBT Percentage20%7%

Differences between artist manager and music promoter duties and responsibilities

Artist manager example responsibilities.

  • Lead a team of artists to create a series of space adventure games for the PC.
  • Discover the band searching for new talent on YouTube.
  • Obtain editorial and advertising jobs for top NYC and international stylists by serving as the primary liaison between clients and artists.
  • Increase booking opportunities for artist by building relationships with key industry professionals.
  • Increase artist brand awareness by booking shows and developing live performance opportunities.
  • Recognize for educating others about the conventions, anticipating issues before they arise and overseeing the sketch contest.

Music promoter example responsibilities.

  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Approach musicians via agencies or management with a view to booking.
  • Promote using various social media platforms (facebook, instagram, twitter, etc.
  • Initiate and maintain relationships with booking agencies in order to preserve access to current talent.
  • Handle contract negotiations, writing and editing of advertisements, ticket distribution and giveaways and creation and approval for co-promotional items.
  • Host approximately 45 events per NASCAR season each costing over $25K.

Artist manager vs music promoter skills

Common artist manager skills
  • Booking, 23%
  • YouTube, 11%
  • Brand Development, 6%
  • Artist Relations, 5%
  • Press Releases, 5%
  • Website Development, 4%
Common music promoter skills
  • Booking, 31%
  • Flyers, 18%
  • DJ, 13%
  • Facebook, 9%
  • Press Kits, 7%
  • Music Events, 6%

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