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What is an assistant manager/sales associate and how to become one

Updated January 8, 2025
4 min read

Implementing workflow procedures based on direction from the General Manager is the responsibility of an assistant manager. You are expected to supervise employees during their daily activities, manage the overall workflow space, and provide customer support in difficult situations. Your job allows you to schedule and organizes meetings, conduct employees' performance, address employee and customer concerns, and also provide directions to staff. Building a good customer relationship will make your work smoother and better. For efficiency, you are in charge of monitoring spending budget and patterns, participating in the dismissal and recruitment process, and developing strategies for the effective running of the organization. You will become a liaison between the customer and employees. This enables you to fill in times of absence of the General Manager.

A good assistant manager/sales associate must be confident, possess listening skills, be a great motivator, demonstrate excellent leadership skills, and communicate excellently. The mean annual salary of an assistant manager/sales associate is $41,000. A bachelor's degree in Business Administration or other related fields will qualify you for the role.

ScoreAssistant Manager/Sales AssociateUS Average
Salary
3.8

Avg. Salary $48,145

Avg. Salary $59,228

Stability level
9.4

Growth rate 5%

Growth rate 0.3%

Diversity
8.5
Race

American Indian and Alaska Native 0.65%

Asian 6.98%

Black or African American 8.52%

Hispanic or Latino 18.05%

Unknown 4.65%

White 61.15%

Gender

female 62.29%

male 37.71%

Age - 42
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42
Stress level
9.4

Stress level is very high

7.1 - high

Complexity level
5.2

Complexity level is intermediate

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Assistant manager/sales associate career paths

Key steps to become an assistant manager/sales associate

  1. Explore assistant manager/sales associate education requirements

    Most common assistant manager/sales associate degrees

    Bachelor's

    39.9 %

    High School Diploma

    27.7 %

    Associate

    19.9 %
  2. Start to develop specific assistant manager/sales associate skills

    SkillsPercentages
    Customer Service22.42%
    Cleanliness11.34%
    Product Knowledge9.14%
    Cash Handling8.80%
    Loss Prevention7.43%
  3. Complete relevant assistant manager/sales associate training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New assistant managers/sales associate learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant manager/sales associate based on U.S. Bureau of Labor Statistics data and data from real assistant manager/sales associate resumes.
  4. Gain additional assistant manager/sales associate certifications

    Assistant manager/sales associate certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific assistant manager/sales associate certification, having one may help you stand out relative to other applicants.

    The most common certifications for assistant managers/sales associate include Certified Nurse Assistant (CNA) and Medical Assistant.

    More About Certifications
  5. Research assistant manager/sales associate duties and responsibilities

    • Manage bi-weekly payroll process, monitor associate attendance.
    • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
    • Supervise, train, and assist sales associates with customer service, stocking, and the POS system.
    • Implement iPad POS software set up, data/product entry and functions as well as trained employees on proper use.
  6. Apply for assistant manager/sales associate jobs

    Now it's time to start searching for an assistant manager/sales associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first assistant manager/sales associate job

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Average assistant manager/sales associate salary

The average assistant manager/sales associate salary in the United States is $48,145 per year or $23 per hour. Assistant manager/sales associate salaries range between $41,000 and $56,000 per year.

Average assistant manager/sales associate salary
$48,145 Yearly
$23.15 hourly

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How do assistant managers/sales associate rate their job?

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Assistant manager/sales associate reviews

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A zippia user wrote a review on Jul 2020
Pros

Ability to resolve issues, timely delivery on goals and mantainance of inter personal relationship and organizing.

Cons

Insurbordination, failure to deliver on tasks and targets.


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A zippia user wrote a review on Jun 2020
Cons

The employees with all no calls and no shows!!!!! Poor upper management not taking up for the staff. Also the rude individual’s that comes in gripping about everything


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A zippia user wrote a review on Mar 2020
Pros

Its very rewarding, not only in money but also being able to pass on knowledge and being responsible for so much.

Cons

Sometimes it gets overwhelming. Everyone turns to you and you have to be able to help them


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.