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Campus marketing representative skills for your resume and career

Updated January 8, 2025
2 min read
Campus marketing representative example skills
Below we've compiled a list of the most critical campus marketing representative skills. We ranked the top skills for campus marketing representatives based on the percentage of resumes they appeared on. For example, 17.2% of campus marketing representative resumes contained promotional campaigns as a skill. Continue reading to find out what skills a campus marketing representative needs to be successful in the workplace.

15 campus marketing representative skills for your resume and career

1. Promotional Campaigns

Here's how campus marketing representatives use promotional campaigns:
  • Planned and prepared advertisement and promotional campaigns to increase revenue.
  • Coordinated promotional campaigns at various radio stations nationwide.

2. Facebook

Here's how campus marketing representatives use facebook:
  • Launched, grew, and managed Facebook page and generated a buzz among students through free t-shirt and beverage giveaways.
  • Marketed program through mass e-mail and social networking sites like Facebook and Twitter to reach target audience.

3. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how campus marketing representatives use promotional events:
  • Published reports analyzing the status and participation of on-campus promotional events and advanced movie screenings.
  • Attended conferences and promotional events to develop and maintain contact with potential clients and national industry associations.

4. Twitter

Here's how campus marketing representatives use twitter:
  • Updated company social media profiles including Facebook and Twitter.
  • Developed Facebook and Twitter accounts for consistency between incoming and outgoing Campus Representatives.

5. Instagram

Here's how campus marketing representatives use instagram:
  • Posted biweekly images on Instagram.
  • Blog and Instagram (1.6K followers) devoted to advertising and representing businesses and their products.

6. Semester

A semester is a calendar that divides an academic year into sections of fifteen to eighteen weeks. The time system adopted by schools and countries differ. While the half system divides the academic year into two sessions, the quarter system divides the academic year into four sessions.

Here's how campus marketing representatives use semester:
  • Spring semester representative for Way Up at the University of Wisconsin - Madison.
  • Worked through the Spring semester.

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7. Student Organizations

Student organizations are commonly found in colleges or universities. Students join together and organize a club, event, or other activity in order to meet other students with similar interests. This may be a sport, leisurely activity, or academic pursuit that students wish to discuss; however, there may also be student organizations to raise awareness and funds for a particular disease or cause.

Here's how campus marketing representatives use student organizations:
  • Managed the "Students with Drive" contest between over 200 student organizations for a chance to win money with ZipCar.
  • Communicated with student organizations and departments to promote the Dell image

8. Giveaways

Here's how campus marketing representatives use giveaways:
  • Contacted blogs about hosting giveaways with the Little Problems' merchandise.
  • Contributed ideas and provided student insight into Marketing initiatives such as in-game giveaways and strategies for media distribution.

9. REP

Here's how campus marketing representatives use rep:
  • Keep in regular communication with the CBS rep coordinator.

10. Event Planning

Here's how campus marketing representatives use event planning:
  • Recruited, trained and managed a staff of 8 for event planning and facilitating.
  • Contributed promotional ideas including event planning with the team manager in creating promotional strategy and planning campus events.

11. On-Campus Events

Here's how campus marketing representatives use on-campus events:
  • Program included on-campus events, product seminars, and faculty training.
  • Scheduled on-campus events such as tabling, lecture announcements, and meetings, to get the word out about the website.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how campus marketing representatives use promotional materials:
  • Integrate various promotional materials into marketing campaigns around the UNC campus.
  • Maintained listener prize giveaway system at event sites/ client promotions and appointed to assist with collections and distribution of promotional materials.

13. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how campus marketing representatives use target audience:
  • Researched, drafted, and implemented an integrated marketing campaign for target audience.
  • Key Accomplishments: Created strategic plans to reach a target audience of over 10,000 inside and surrounding the campus.

14. Student Body

Here's how campus marketing representatives use student body:
  • Promoted the company to the broader student body via various social media platforms to increase awareness of the company.
  • Market On-Demand program to the student body.

15. Apple

Apple is a technology company known for the iPhone and similar products. The brand is iconic for its clean look and simple design as well as its own operating system called iOS. In addition to phones, Apple also produces tablets, computer monitors, laptops, and accompanying accessories like phone cases, charging cords, mouses, and keyboards.

Here's how campus marketing representatives use apple:
  • Raise campus awareness of Apple, coordinate and oversee Apple campus presentations and events, and provide faculty consultation.
  • Hosted weekly workshops for faculty, staff and students to increase fluency in Apple software.
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List of campus marketing representative skills to add to your resume

Campus marketing representative skills

The most important skills for a campus marketing representative resume and required skills for a campus marketing representative to have include:

  • Promotional Campaigns
  • Facebook
  • Promotional Events
  • Twitter
  • Instagram
  • Semester
  • Student Organizations
  • Giveaways
  • REP
  • Event Planning
  • On-Campus Events
  • Promotional Materials
  • Target Audience
  • Student Body
  • Apple
  • Social Events
  • Windows
  • PowerPoint

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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