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Classified advertising manager skills for your resume and career
15 classified advertising manager skills for your resume and career
1. Customer Service
Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.
- Managed and supervised a team of five Classified/Customer Service department representatives.
- Deliver and promote excellent customer service.
2. Real Estate
Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.
- Developed and implemented real estate and national employment initiatives.
- Attend networking after hours events, dinner events that involve the real estate industry, BNI's & Chamber events.
3. Online Sales
- Developed, marketed, and promoted print / online sales initiatives using consultative, needs-based selling process.
- Reconfigured team duties resulting in an increased in online sales.
4. Payroll
Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.
- Experienced in the use of ADP payroll system with timecards, PTO and applicant tracking.
- Staff Reviews, Staff Scheduling, Weekly Payroll Timesheets.
5. Media Sales
- Developed relationships in industry to improve advertising/media sales.
- Maintained and managed relationships with hundreds of media sales representatives.
6. Display ADS
- Designed visually appealing and clearly expressed display ads.
- Re-designed and increased page count in classified section from line text ads to full color display ads.
7. Cold Calls
Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling
- Make an average of 100 calls daily to current clients & potential clients (cold call) to meet company goals.
- Prospect new clients via phone, walk-ins & by appointments via B2B sales for both cold call & current/former clients.
8. Computer System
- Entered all line ads into computer system and proofread the classified section for each publication.
- Updated classified and retail advertising departments to Macintosh computer system, replacing outdated Compugraphic model.
9. Proofread
Proofreading simply carefully checking your text for possible errors like typographical errors or mistakes in grammar, style, and spelling before it can be published or shared. This is generally known as the very last stage of any writing process when you need to fix minor spelling and punctuation mistakes, typos, formatting issues,
and inconsistencies.
- Proofread the Classified Section before printing and paginated the pages.
10. Account Executives
Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.
- Motivated account executives by designing and implementing sales contests and commissions.
- Lead Classified advertising team (interim role), consisting of 2 account executives.
11. Customer Complaints
- Resolve all customer complaints pertaining to Classified Advertising.
- Resolved general classified advertising customer complaints.
12. Sales Strategies
- Coordinate sales strategies, training and performance with regional inside sales center in Green Bay.
- Managed business operations and sales strategies for the online Legal Career Center and print classifieds.
13. Graphic Design
Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.
- Transitioned Friedman s Jewelers from conventional, antiquated graphic design and production techniques to computer-based design and digital imaging in 1991.
- Cultivated business relationships and managed product life cycle for advertising graphic design firm.
14. Sales Revenue
- Increased sales revenue by recruiting prospective advertisers for classified section of newspaper.
- Generated and analyzed advertiser newspaper and web traffic, directly contributing to continuous increases in subscriber base and sales revenues.
15. Telephone Sales
- Trained personnel in effective telephone sales procedures.
- Developed aggressive theme page program through telephone sales that produced 26+ special pages a year.
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Jaunelle Celaire
Chair, Professor of Voice, University of Alaska Fairbanks
List of classified advertising manager skills to add to your resume

The most important skills for a classified advertising manager resume and required skills for a classified advertising manager to have include:
- Customer Service
- Real Estate
- Online Sales
- Payroll
- Media Sales
- Display ADS
- Cold Calls
- Computer System
- Proofread
- Account Executives
- Customer Complaints
- Sales Strategies
- Graphic Design
- Sales Revenue
- Telephone Sales
- Administrative Tasks
- Tear Sheets
- Sales Presentations
- Inbound Calls
- Credit Card Payments
- Customer Accounts
- Sales People
- Promotional Materials
Updated January 8, 2025