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Commercial marketing specialist skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

John Dinsmore Ph.D.,

Elisha Blankson

Below we've compiled a list of the most critical commercial marketing specialist skills. We ranked the top skills for commercial marketing specialists based on the percentage of resumes they appeared on. For example, 18.2% of commercial marketing specialist resumes contained market research as a skill. Continue reading to find out what skills a commercial marketing specialist needs to be successful in the workplace.

14 commercial marketing specialist skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how commercial marketing specialists use market research:

Manage market research and competitive analysis to develop actionable consumer insights that drive: brand strength, advertising effectiveness customer satisfaction.
Led development of marketing collateral for all sales channels including an external telecommunications market research e-newsletter with worldwide readership of 4,600.

2. Marketing Campaigns

Here's how commercial marketing specialists use marketing campaigns:

Promote software through direct marketing campaigns, tradeshow attendance, etc.
Provided marketing support to 11 wholesalers nationwide and produced high-end marketing materials and e-marketing campaigns, increasing sales above projected goals.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how commercial marketing specialists use crm:

Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.
Piped valuable company and executive information directly into CRM and filtered incoming marketing leads to the appropriate territory/sales associate.

4. Market Trends

Here's how commercial marketing specialists use market trends:

Created market overviews, market trends and analyzed properties.
Researched client needs and market trends for semiconductor and passive components, developing strategic marketing techniques and maximizing opportunities.

5. Lead Generation

Here's how commercial marketing specialists use lead generation:

Managed webcast (lead generation) program featuring 19 webcasts per year.
Managed and coordinated marketing communications campaigns and promotional activities, providing branding, and lead generation to reach revenue goals.

6. SEO

Here's how commercial marketing specialists use seo:

Designed Agency Website (In process of going Live) and updated SEO.
Generated SEO articles and bi-weekly Press Releases focusing on medical products and advancements for national medical supply company.

7. Press Releases

Here's how commercial marketing specialists use press releases:

Managed regional advertising, direct mail campaigns, media placement and press releases.
Create and distribute internal and external marketing communications, including advertising, press releases, media relations and positioning videos.

8. ROI

Here's how commercial marketing specialists use roi:

Developed and implemented an in-house customer event and reservation tracking system for sales and marketing that measured ROI of advertiser participation.
Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.

9. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how commercial marketing specialists use real estate:

Maintained close personal relationships with individuals within real estate organizations throughout Austin to ensure the satisfaction of our partners.
Generated new development deals for a real estate development company that focuses on luxury residential projects.

10. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how commercial marketing specialists use product line:

Redesigned product merchandising programs to reduce costs by 66%, enable global customization, and anticipate product line expansion.
Coordinated cross-functionally with Product Line Managers, Marketing, Finance, Sales Account Teams, Business Development and Proposal Teams.

11. RAN

RAN stands for "revenue anticipation note," which refers to a practice where an organization (often the government) borrows money to support a specific project. When these funds are then repaid, the money given to the lenders comes from the profits generated by the business originally funded.

Here's how commercial marketing specialists use ran:

Managed and ran daily operations with 22 direct reports including processing, sales/loan officers, telemarketing and loan closing department.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how commercial marketing specialists use business development:

Provided first line support and coordination of commercial account activity for Business Development Reps.
Developed and implemented marketing strategies and business development goals.

13. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how commercial marketing specialists use cold calls:

Performed cold calling, networking and interaction with business organizations.
Identify and canvass for leads, cold calling, close deals.

14. Business Accounts

Here's how commercial marketing specialists use business accounts:

Worked with Producers in Commercial Lines Department to market, quote and bind all new business accounts.
Strengthened local and national business accounts through the proven success of an individually formulated marketing plan.

What skills help Commercial Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What commercial marketing specialist skills would you recommend for someone trying to advance their career?

John Dinsmore Ph.D.

Associate Professor, Wright Sate University

My advice would be that the learning about marketing has just begun. The pace of change in this field, particularly in the tools and platforms used, continues to accelerate. While that can feel daunting and means a lot of work for you, it comes with two very large benefits: 1. Marketers—at least the ones who are continuously updating their knowledge and skills—are becoming more valuable and less replaceable. 2. You will never be bored. If you’re bored, you’re doing it wrong. The job of today’s marketers will look dramatically different in five or ten years—and then different again in another five or ten years after that.

What type of skills will young commercial marketing specialists need?

Elisha Blankson

Program Director NCCU, Assistant Professor, North Carolina Central University

Graduates will need a skill set about the field in which they received training and additional skills useful to the job market. For example, with the changing demographics in the United States, extra skills in information technology and foreign languages will be a plus when entering the job market.

What soft skills should all commercial marketing specialists possess?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.

What hard/technical skills are most important for commercial marketing specialists?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.

Do you want to know more?

List of commercial marketing specialist skills to add to your resume

The most important skills for a commercial marketing specialist resume and required skills for a commercial marketing specialist to have include:

Market Research
Marketing Campaigns
CRM
Market Trends
Lead Generation

SEO
Press Releases
ROI
Real Estate
Product Line

RAN
Business Development
Cold Calls
Business Accounts

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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