Competitive shopper demographics and statistics in the US
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Competitive shopper demographics by:
Competitive shopper gender statistics
73.0% of competitive shoppers are women and 27.0% of competitive shoppers are men.
- Female, 73.0%
- Male, 27.0%
Competitive shopper gender ratio
| Gender | Percentages |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
Competitive shopper gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$51,079
Female income
$46,441
Competitive shopper gender ratio over time
This data breaks down the percentage of men and women in competitive shopper positions over time. Currently, 73.0% of competitive shoppers are female.
Competitive shopper gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 28.48% | 71.52% |
| 2011 | 26.80% | 73.20% |
| 2012 | 28.31% | 71.69% |
| 2013 | 26.96% | 73.04% |
| 2014 | 30.78% | 69.22% |
| 2015 | 30.70% | 69.30% |
| 2016 | 28.50% | 71.50% |
| 2017 | 30.25% | 69.75% |
| 2018 | 26.99% | 73.01% |
| 2019 | 26.98% | 73.02% |
| 2020 | 29.56% | 70.44% |
| 2021 | 27.03% | 72.97% |
Competitive shopper related jobs gender ratio
We compared competitive shoppers with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Competitive Shopper | 27% | 73% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Competitive shopper demographics by race
The most common ethnicity among competitive shoppers is White, which makes up 69.2% of all competitive shoppers. Comparatively, 12.0% of competitive shoppers are Hispanic or Latino and 8.0% of competitive shoppers are Black or African American.
- White, 69.2%
- Hispanic or Latino, 12.0%
- Black or African American, 8.0%
- Unknown, 5.1%
- Asian, 5.1%
- American Indian and Alaska Native, 0.6%
Competitive shopper race
| Competitive shopper race | Percentages |
|---|---|
| White | 69.2% |
| Hispanic or Latino | 12.0% |
| Black or African American | 8.0% |
| Unknown | 5.1% |
| Asian | 5.1% |
| American Indian and Alaska Native | 0.6% |
Competitive shopper race and ethnicity over time
See how competitive shopper racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Competitive shopper race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.06% | 6.79% | 3.32% | 7.89% |
| 2011 | 78.45% | 7.74% | 3.68% | 7.64% |
| 2012 | 79.69% | 6.85% | 3.95% | 7.50% |
| 2013 | 79.32% | 6.45% | 3.78% | 8.45% |
| 2014 | 78.51% | 6.99% | 3.60% | 8.74% |
| 2015 | 76.58% | 7.41% | 4.60% | 9.04% |
| 2016 | 77.70% | 6.45% | 4.30% | 9.18% |
| 2017 | 78.71% | 6.38% | 3.72% | 9.10% |
| 2018 | 76.91% | 6.59% | 4.67% | 9.14% |
| 2019 | 77.39% | 6.33% | 4.07% | 9.76% |
| 2020 | 72.27% | 6.76% | 4.63% | 11.49% |
| 2021 | 69.20% | 8.05% | 5.12% | 12.03% |
Competitive shopper wage gap by race
According to our data, white competitive shoppers have the highest average salary compared to other ethnicities. Black or african american competitive shoppers have the lowest average salary at $46,448.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,652 |
| White | $53,102 |
| Black or African American | $46,448 |
| Asian | $52,518 |
| Hispanic or Latino | $51,968 |
Average competitive shopper age
See how the average age of competitive shoppers varies based on ethnicity and gender.
Male
Female
Competitive shopper age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 33 | 34 |
| Unknown | 34.5 | 38 |
| Asian | 39 | 37.5 |
| Hispanic or Latino | 33.5 | 34 |
| White | 42 | 41 |
| American Indian and Alaska Native | 36 |
Competitive shopper age breakdown
The average age of competitive shoppers is 40+ years years old, representing 50% of the competitive shopper population.
Competitive shopper age breakdown
| Competitive Shopper Years | Percentages |
|---|---|
| 40+ years | 50% |
| 30-40 years | 22% |
| 20-30 years | 24% |
Competitive shopper educational attainment
The most common degree for competitive shoppers is bachelor's degree, with 72% of competitive shoppers earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 6%.
- Bachelor's, 72%
- Associate, 11%
- High School Diploma, 6%
- Master's, 6%
- Other Degrees, 5%
Competitive shoppers by degree level
| Competitive shopper degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Associate | 11% |
| High School Diploma | 6% |
| Master's | 6% |
| Other Degrees | 5% |
Competitive shopper jobs you might like
Competitive shopper wage gap by degree level
According to the data, competitive shoppers with a Master's degree earn more than those without, at $68,932 annually. With a Bachelor's degree, competitive shoppers earn a median annual income of $64,770 compared to $42,550 for competitive shoppers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $68,932 |
| High School Diploma or Less | $40,893 |
| Bachelor's Degree | $64,770 |
| Some College/ Associate Degree | $42,550 |
Competitive shopper employment statistics
Company size where competitive shoppers work
Below, you can see the size of companies where competitive shoppers work.
Competitive shopper jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 9% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 45% |
Competitive shopper turnover and employment statistics
Competitive shopper unemployment rate over time
The unemployment rate for competitive shoppers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Competitive shopper unemployment rate by year
| Year | Competitive shopper unemployment rate |
|---|---|
| 2010 | 8.28% |
| 2011 | 7.34% |
| 2012 | 8.13% |
| 2013 | 6.18% |
| 2014 | 6.37% |
| 2015 | 5.51% |
| 2016 | 4.74% |
| 2017 | 4.42% |
| 2018 | 4.00% |
| 2019 | 3.53% |
| 2020 | 7.27% |
| 2021 | 7.45% |
Average competitive shopper tenure
The average competitive shopper stays at their job for 1-2 years, based on the 37 competitive shoppers resumes in Zippia's database.
Competitive shopper tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 16% |
| 1-2 years | 29% |
| 3-4 years | 11% |
| 5-7 years | 13% |
| 8-10 years | 0% |
| 11+ years | 32% |
Competitive shopper LGBT ratio compared to similar jobs
Review the percent of competitive shoppers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Marketing Engineer | 6.51% | 97,332 |
| Appliance Counselor | 6.75% | 29,517 |
| Paper Deliverer | 7.95% | 16,309 |
| Competitive Shopper | 8.25% | - |
| Inbound Sales Specialist | 11.06% | 62,148 |
| Real Estate Account Executive | 12.76% | 116,049 |
Similar competitive shopper jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Marketing Engineer | 6.51% | 97,332 |
| Appliance Counselor | 6.75% | 29,517 |
| Paper Deliverer | 7.95% | 16,309 |
| Inbound Sales Specialist | 11.06% | 62,148 |
| Real Estate Account Executive | 12.76% | 116,049 |
Foreign languages spoken by competitive shoppers
- Spanish, 100.0%
Competitive shopper languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 100.0% |