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Corporate director of marketing skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical corporate director of marketing skills. We ranked the top skills for corporate directors of marketing based on the percentage of resumes they appeared on. For example, 12.9% of corporate director of marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a corporate director of marketing needs to be successful in the workplace.

15 corporate director of marketing skills for your resume and career

1. Digital Marketing

Here's how corporate directors of marketing use digital marketing:
  • Executed strategic marketing campaigns to maximize revenues through direct sales, digital marketing and public relations.
  • Led global digital marketing initiatives and programs to drive visitor growth and improved lead conversion rates.

2. Marketing Campaigns

Here's how corporate directors of marketing use marketing campaigns:
  • Developed and executed targeted direct marketing campaigns that achieved significant incremental revenue including 2500% return on each dollar spent.
  • Developed key stakeholder relationships and conducted customer needs assessment to implement marketing campaigns.

3. Brand Management

Here's how corporate directors of marketing use brand management:
  • Standardized brand management and participated in new brand development.
  • Formulated and executed the healthcare solutions strategy for brand management, digital innovation integration, client and prospect segmentation.

4. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how corporate directors of marketing use email campaigns:
  • Managed Internet marketing for lead generation, including email campaigns, search engine optimization, and online advertising.
  • Organized periodic email campaigns and quarterly calls to improve brand-building efforts and to continually educate potential customers regarding service offerings.

5. ROI

Here's how corporate directors of marketing use roi:
  • Managed gap analysis for WellPoint/Cobalt merging companies to meet projected ROI from consolidation.
  • Introduced cost effective and measurable targeted marketing programs resulting in improved ROI.

6. Integrated Marketing

Here's how corporate directors of marketing use integrated marketing:
  • Transformed an internal annual event into an integrated marketing communications event and lead generating opportunity, resulting in national media coverage.
  • Led outside advertising agency to create integrated marketing promotions to achieve corporate objectives at expense levels below industry competitors.

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7. SEO

Here's how corporate directors of marketing use seo:
  • Introduced social media, SEO, SEM, email marketing.
  • Included enhances SEO and improved CMS capabilities.

8. B2B Marketing

Here's how corporate directors of marketing use b2b marketing:
  • Created and managed numerous successful B2C and B2B marketing programs integrating innovative experiential marketing techniques.
  • Manage B2B marketing communications, relationships and initiatives with key global accounts and partners for a leader in global hospitality.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how corporate directors of marketing use crm:
  • Managed $3 million budget, 5 employees, design firm, public relations, CRM and client satisfaction.
  • Created CRM promotional programs which resulted in an average transaction increase of 15%.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how corporate directors of marketing use market research:
  • Key principle in team that developed corporate consulting service offering comprehensive market research services to ten business units.
  • Utilized available market research to benchmark the business against competitors in a very tight/closed marketplace.

11. Lead Generation

Here's how corporate directors of marketing use lead generation:
  • Rebuild corporate website and launched three different websites for branded divisions, resulting in a 20% increase in lead generation.
  • Demand Generation- Built the company's first customer database, lead generation and lead management process.

12. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how corporate directors of marketing use product development:
  • Assisted Product Managers with the development of strategic business and marketing plans including required product development and budgets.
  • Led product management activities across multiple business units and managed cross- division product development projects.

13. Email Marketing

Here's how corporate directors of marketing use email marketing:
  • Developed marketing, email marketing and administrative materials, budgets, corporate image and coordinated all activities and events.
  • Managed corporate email marketing program, vendor and agency relationships, delivering approximately 545MM emails annually across the footprint.

14. Revenue Growth

Here's how corporate directors of marketing use revenue growth:
  • Produced annual revenue growth of 8% two consecutive years with record setting revenues for the flagship location.
  • Directed integrated, strategic marketing activities supporting + 20% quarterly revenue growth in eight vertical markets.

15. Content Marketing

Here's how corporate directors of marketing use content marketing:
  • Drive demand gen and content marketing strategy aligned with sales and marketing shared goals.
  • Implemented HubSpot marketing automation software to facilitate content marketing efforts and generate inbound leads via website and social media channels.
top-skills

What skills help Corporate Directors Of Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on corporate director of marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Corporate directors of marketing possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Corporate directors of marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What corporate director of marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Corporate directors of marketing need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a corporate director of marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about corporate director of marketing

List of corporate director of marketing skills to add to your resume

Corporate director of marketing skills

The most important skills for a corporate director of marketing resume and required skills for a corporate director of marketing to have include:

  • Digital Marketing
  • Marketing Campaigns
  • Brand Management
  • Email Campaigns
  • ROI
  • Integrated Marketing
  • SEO
  • B2B Marketing
  • CRM
  • Market Research
  • Lead Generation
  • Product Development
  • Email Marketing
  • Revenue Growth
  • Content Marketing
  • Corporate Brand
  • Brand Development
  • Channel Marketing
  • Brand Positioning
  • Press Releases
  • Brand Marketing
  • Direct Reports
  • Healthcare
  • SEM
  • Creative Development
  • Trade Shows
  • B2C
  • R
  • Business Development
  • Market Trends
  • Database
  • SVP
  • Corporate Communications
  • Website Content
  • Lead Management
  • Facebook
  • Content Development
  • CMS
  • Graphic Design
  • Twitter
  • External Communications
  • Web Site
  • Product Launches
  • Product Line
  • Linkedin

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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