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Digital account manager skills for your resume and career
15 digital account manager skills for your resume and career
1. Digital Marketing
- Experienced with the development of mobile applications and digital marketing campaigns.
- Project manager for branded digital marketing campaigns.
2. Digital Account
- Acquired and managed digital accounts ranging from web design, SEO (Mobile and desktop) and programmatic buying.
- Manage search and display accounts for various markets with a combined total of over 100 digital accounts.
3. Account Management
The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.
- Account Management Acting as the single point of initial contact for the clients, partners & internal technical and creative teams.
- Supervised an account management team and matrix managed cross - functional teams (planning, creative, development and media).
4. Campaign Performance
- Optimized campaign performance by analyzing results and making the necessary adjustments.
- Coordinated communication with all stakeholders to ensure successful campaign performance.
5. Google Analytics
- Monitored campaigns performance through the use of Google Analytics to optimize campaigns performance to help reach each unique goal.
- Managed client's accounts for advertising their business online through Google AdWords and Google Analytics.
6. Project Management
- Project management of award-winning Digital Advertising work for major Consumer Packaged Goods clients.
- Project management and sales to over 100 multimedia campaigns simultaneously.
7. Client Facing
- Collaborated with internal operations teams on complex projects with client facing visibility, producing measurable results.
- Constructed all status call and quarterly business review documents for client facing meetings.
8. Client Relationships
- Recruited to develop and enhance company s key client relationships while overseeing newly launched digital business operations.
- Managed client relationships at all levels within various organizations and provide regular reporting.
9. PowerPoint
- Provided feedback to high-level company executives with detailed data compilations in Microsoft Excel and PowerPoint.
- Prepare and maintain PowerPoint presentations of historical shopper marketing programs.
10. Email Marketing
- Assist with the development and execution of client marketing campaigns including digital banner design, mobile units, email marketing management.
- Coordinated, managed and created digital content and email marketing strategy and solutions for a variety of clients and congressional campaigns.
11. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Act as a link between dealerships and corporate departments to coordinate CRM, Digital, and Social Media strategies.
- Worked extensively with various CRM programs including Lotus Notes and Salesforce.com.
12. Marketing Campaigns
- Coordinated search engine optimization and search engine marketing campaigns with dealerships and Cobalt search engine specialists and digital analysts.
- Communicate with internal and external clients regularly to review performance of Internet marketing campaigns.
13. Paid Search
Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.
- Lead cross-functional efforts to develop and execute short and long-term improvements to clients' online presence and paid search programs.
- Collaborated with Paid Search Team, Social Media and Content Writer for results.
14. Integrated Marketing
- Delivered integrated marketing strategies to C-level executives, and other dealer representatives.
- Managed stakeholder relationship ensuring cohesive integrated marketing deliverable.
15. Digital Campaigns
- Drive marketing by coordinating digital campaigns with decision-makers to generate bookstore revenue.
- Create, maintain, and distribute monthly revenue reports for all digital campaigns.
What skills help Digital Account Managers find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on digital account manager resumes?
- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.
What digital account manager skills would you recommend for someone trying to advance their career?
The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.
What type of skills will young digital account managers need?
What technical skills for a digital account manager stand out to employers?
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
What soft skills should all digital account managers possess?
List of digital account manager skills to add to your resume

The most important skills for a digital account manager resume and required skills for a digital account manager to have include:
- Digital Marketing
- Digital Account
- Account Management
- Campaign Performance
- Google Analytics
- Project Management
- Client Facing
- Client Relationships
- PowerPoint
- Email Marketing
- CRM
- Marketing Campaigns
- Paid Search
- Integrated Marketing
- Digital Campaigns
- Digital Strategy
- Google Adwords
- WordPress
- Business Development
- Social Media Marketing
- Data Analysis
- ROI
- Digital Products
- Digital Projects
- Client Expectations
- Creative Assets
- DFP
- Campaign Management
- DoubleClick
- Ad Operations
- Client Accounts
- Digital Transformation
- Content Marketing
- Media Sales
- Photoshop
- Search Engine Marketing
- QA
- PPC
- Email Campaigns
- Media Planning
- Web Development
- Web Design
- Party Vendors
- Campaign Strategy
- Cpm
- Search Engine Optimization
Updated January 8, 2025