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Digital account manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical digital account manager skills. We ranked the top skills for digital account managers based on the percentage of resumes they appeared on. For example, 26.9% of digital account manager resumes contained digital marketing as a skill. Continue reading to find out what skills a digital account manager needs to be successful in the workplace.

15 digital account manager skills for your resume and career

1. Digital Marketing

Here's how digital account managers use digital marketing:
  • Experienced with the development of mobile applications and digital marketing campaigns.
  • Project manager for branded digital marketing campaigns.

2. Digital Account

Here's how digital account managers use digital account:
  • Acquired and managed digital accounts ranging from web design, SEO (Mobile and desktop) and programmatic buying.
  • Manage search and display accounts for various markets with a combined total of over 100 digital accounts.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how digital account managers use account management:
  • Account Management Acting as the single point of initial contact for the clients, partners & internal technical and creative teams.
  • Supervised an account management team and matrix managed cross - functional teams (planning, creative, development and media).

4. Campaign Performance

Here's how digital account managers use campaign performance:
  • Optimized campaign performance by analyzing results and making the necessary adjustments.
  • Coordinated communication with all stakeholders to ensure successful campaign performance.

5. Google Analytics

Here's how digital account managers use google analytics:
  • Monitored campaigns performance through the use of Google Analytics to optimize campaigns performance to help reach each unique goal.
  • Managed client's accounts for advertising their business online through Google AdWords and Google Analytics.

6. Project Management

Here's how digital account managers use project management:
  • Project management of award-winning Digital Advertising work for major Consumer Packaged Goods clients.
  • Project management and sales to over 100 multimedia campaigns simultaneously.

7. Client Facing

Here's how digital account managers use client facing:
  • Collaborated with internal operations teams on complex projects with client facing visibility, producing measurable results.
  • Constructed all status call and quarterly business review documents for client facing meetings.

8. Client Relationships

Here's how digital account managers use client relationships:
  • Recruited to develop and enhance company s key client relationships while overseeing newly launched digital business operations.
  • Managed client relationships at all levels within various organizations and provide regular reporting.

9. PowerPoint

Here's how digital account managers use powerpoint:
  • Provided feedback to high-level company executives with detailed data compilations in Microsoft Excel and PowerPoint.
  • Prepare and maintain PowerPoint presentations of historical shopper marketing programs.

10. Email Marketing

Here's how digital account managers use email marketing:
  • Assist with the development and execution of client marketing campaigns including digital banner design, mobile units, email marketing management.
  • Coordinated, managed and created digital content and email marketing strategy and solutions for a variety of clients and congressional campaigns.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital account managers use crm:
  • Act as a link between dealerships and corporate departments to coordinate CRM, Digital, and Social Media strategies.
  • Worked extensively with various CRM programs including Lotus Notes and Salesforce.com.

12. Marketing Campaigns

Here's how digital account managers use marketing campaigns:
  • Coordinated search engine optimization and search engine marketing campaigns with dealerships and Cobalt search engine specialists and digital analysts.
  • Communicate with internal and external clients regularly to review performance of Internet marketing campaigns.

14. Integrated Marketing

Here's how digital account managers use integrated marketing:
  • Delivered integrated marketing strategies to C-level executives, and other dealer representatives.
  • Managed stakeholder relationship ensuring cohesive integrated marketing deliverable.

15. Digital Campaigns

Here's how digital account managers use digital campaigns:
  • Drive marketing by coordinating digital campaigns with decision-makers to generate bookstore revenue.
  • Create, maintain, and distribute monthly revenue reports for all digital campaigns.
top-skills

What skills help Digital Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital account manager resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What digital account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young digital account managers need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a digital account manager stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all digital account managers possess?

Eric Bostwick Ph.D.Eric Bostwick Ph.D. LinkedIn profile

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

List of digital account manager skills to add to your resume

Digital account manager skills

The most important skills for a digital account manager resume and required skills for a digital account manager to have include:

  • Digital Marketing
  • Digital Account
  • Account Management
  • Campaign Performance
  • Google Analytics
  • Project Management
  • Client Facing
  • Client Relationships
  • PowerPoint
  • Email Marketing
  • CRM
  • Marketing Campaigns
  • Paid Search
  • Integrated Marketing
  • Digital Campaigns
  • Digital Strategy
  • Google Adwords
  • WordPress
  • Business Development
  • Social Media Marketing
  • Data Analysis
  • Facebook
  • ROI
  • Digital Products
  • Digital Projects
  • Client Expectations
  • Creative Assets
  • DFP
  • Campaign Management
  • DoubleClick
  • Ad Operations
  • Client Accounts
  • Digital Transformation
  • Content Marketing
  • Media Sales
  • Twitter
  • Photoshop
  • Linkedin
  • Search Engine Marketing
  • QA
  • PPC
  • Email Campaigns
  • Media Planning
  • Web Development
  • Web Design
  • Party Vendors
  • Campaign Strategy
  • Cpm
  • Search Engine Optimization

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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