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What does a digital editor do?

Updated January 8, 2025
7 min read
Quoted expert
Bradley Shreve

Digital Editors research, create and produce images and content used on a website. They are involved in copywriting, editing, proofreading, and supervising artwork, graphics, and video. They use knowledge in SEO and social media marketing to optimize traffic. They determine KPI, track website traffic, and produce a report for presentation. They also work with cross-functional teams such as marketing and web design to improve overall content strategy. A Digital Editor must have in-depth knowledge of Adobe Creative Suites to render attractive web designs.

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Digital editor responsibilities

Here are examples of responsibilities from real digital editor resumes:

  • Develop SEO strategies to increase profitability and manage social media to spread brand awareness and bolster readership.
  • Create Facebook posts to alert readers to upcoming breaking news stories.
  • Use front-end web development technologies such as HTML, CSS and Javascript to develop special pages.
  • Coordinate, schedule and curate Facebook ads.
  • Apply knowledge of SEO techniques and upload blog content using WordPress platform.
  • Design and develop a modern, responsive WordPress website to fit the content management requirements.
  • Edit delivered video for online exposure on various websites and streaming services such as YouTube.
  • Develop and produce promotional commercial videos for product usage and operation for the YouTube page and website.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Review submitted manuscripts, brainstorm & implement promotional strategies, track community involvement, and plan literary events with the editor-in-chief.
  • Organize creative and https: //www.linkedin.
  • Learned how to work within the CMS to match current QuarkXpress layouts of print materials.
  • Discover and solicit works of fiction from emerging and establish writers.

Digital editor skills and personality traits

We calculated that 8% of Digital Editors are proficient in Digital Content, Instagram, and Facebook. They’re also known for soft skills such as Detail oriented, Good judgment, and Creativity.

We break down the percentage of Digital Editors that have these skills listed on their resume here:

  • Digital Content, 8%

    Introduced best practices in digital content management and social media to optimize positioning and impact.

  • Instagram, 5%

    Manage the archival process of all videos used for NBA YouTube Channels and Instagram.

  • Facebook, 5%

    Launched and oversaw site's social media coverage on Facebook and Twitter, scheduled via HootSuite.

  • Digital Platforms, 5%

    Produced videos for all digital platforms; in 2013, produced 70+ videos, individual videos exceeded 1 MM views.

  • Twitter, 4%

    Helped grow Twitter audience from 50,000 in 2012 to over a 1.2 million (2,300%) in 2015.

  • Video Content, 4%

    Manage all video content across the firm's 14 offices.

Common skills that a digital editor uses to do their job include "digital content," "instagram," and "facebook." You can find details on the most important digital editor responsibilities below.

Detail oriented. One of the key soft skills for a digital editor to have is detail oriented. You can see how this relates to what digital editors do because "editors must be meticulous to ensure that material is error free and matches the style of a publication." Additionally, a digital editor resume shows how digital editors use detail oriented: "gathered details from a variety of sources to assimilate news stories. "

Good judgment. Another essential skill to perform digital editor duties is good judgment. Digital editors responsibilities require that "editors decide whether certain stories are ethical and whether there is enough evidence to publish them." Digital editors also use good judgment in their role according to a real resume snippet: "assisted the media buying team with spot orders, added value reports, and make-goods. "

Creativity. digital editors are also known for creativity, which are critical to their duties. You can see how this skill relates to digital editor responsibilities, because "editors must be imaginative, curious, and knowledgeable in a broad range of topics." A digital editor resume example shows how creativity is used in the workplace: "developed strong creative writing skills in the process and gained invaluable copywriting experience in a digitized financial environment"

All digital editor skills

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Compare different digital editors

Digital editor vs. Content writer

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

The annual salary of content writers is $1,792 lower than the average salary of digital editors.Even though digital editors and content writers are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require digital content, instagram, and facebook in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between digital editors and content writer. For instance, digital editor responsibilities require skills such as "digital platforms," "video content," "editorial content," and "adobe premiere." Whereas a content writer is skilled in "content writing," "subject matter experts," "edit content," and "target audience." This is part of what separates the two careers.

Content writers tend to make the most money working in the finance industry, where they earn an average salary of $97,968. In contrast, digital editors make the biggest average salary, $60,599, in the professional industry.On average, content writers reach similar levels of education than digital editors. Content writers are 3.1% more likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.

Digital editor vs. Staff writer

A staff writer is an individual who works in the television (TV) or entertainment industry to provide standard content such as news reports, reviews, and features. Since writing content is important, staff writers must be able to collaborate and brainstorm ideas with other staff members in the production process. They must attend conferences, events, or seminars to meet other people in the industry. Staff writers must also possess knowledge in scriptwriting and an in-depth understanding of the entertainment industry.

A career as a staff writer brings a lower average salary when compared to the average annual salary of a digital editor. In fact, staff writers salary is $15,866 lower than the salary of digital editors per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both digital editors and staff writers have skills such as "instagram," "twitter," and "web content. "

Each career also uses different skills, according to real digital editor resumes. While digital editor responsibilities can utilize skills like "digital content," "facebook," "digital platforms," and "video content," staff writers use skills like "event coverage," "seo," "photography," and "conduct interviews."

Staff writers earn a lower average salary than digital editors. But staff writers earn the highest pay in the non profits industry, with an average salary of $54,426. Additionally, digital editors earn the highest salaries in the professional with average pay of $60,599 annually.In general, staff writers achieve similar levels of education than digital editors. They're 2.6% less likely to obtain a Master's Degree while being 0.5% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for digital editors in the next 3-5 years?

Bradley ShreveBradley Shreve LinkedIn profile

Editor, Tribal College Journal

If you plan to teach, focus on becoming familiar with, and understanding how to use, different learning management systems. You should also know where to find various digital historical sources, whether in online archives or on the web. It is also crucial to be adept at using a variety of apps and social media platforms.

Digital editor vs. Writer/producer

A writer/producer's work involves developing, writing, and producing engaging and entertaining scripts of news stories for television episodes or programs. Other tasks include sourcing video and audio footage for editors and working with them throughout the post-production process. The essential skills that a writer/producer should possess to accomplish his/her or her responsibilities include strong communication skills and the ability to work effectively as a team and meet tight deadlines despite working on multiple projects. Other requirements to qualify for the job include obtaining a degree in journalism or a related field and prior experience in broadcast writing and producing.

An average writer/producer eans a lower salary compared to the average salary of digital editors. The difference in salaries amounts to writer/producers earning a $5,547 lower average salary than digital editors.By looking over several digital editors and writer/producers resumes, we found that both roles require similar skills in their day-to-day duties, such as "instagram," "facebook," and "twitter." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, digital editors are more likely to have skills like "digital content," "digital platforms," "digital marketing," and "wordpress." But a writer/producer is more likely to have skills like "control room," "video production," "photoshop," and "conceptualize."

When it comes to education, writer/producers tend to earn similar degree levels compared to digital editors. In fact, they're 0.2% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

Digital editor vs. Editing internship

An editorial intern is responsible for assisting the editorial department of an organization with publishing various media and digital content. Editorial interns shadow tenured editorial staff on researching stories, validating information, writing captivating articles, interviewing target audiences, and screening submitted manuscripts. They also assist in planning promotional strategies and marketing campaigns, such as monitoring press releases, posting on social media platforms, and developing marketing materials. An editorial intern must have excellent organizational skills, most importantly, a fast-learner to understand complex tasks and perform assigned duties under minimal supervision.

Editing interns tend to earn a lower pay than digital editors by an average of $25,675 per year.According to resumes from digital editors and editing interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "instagram," "twitter," and "video content. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "digital content," "facebook," "digital platforms," and "digital marketing" are skills that commonly show up on digital editor resumes. On the other hand, editing interns use skills like video footage, photography, adobe premiere pro, and video production on their resumes.The average resume of editing interns showed that they earn similar levels of education compared to digital editors. So much so that theyacirc;euro;trade;re 3.3% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.4%.

Types of digital editor

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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