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Digital media assistant skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
David T. Z. Mindich Ph.D.,
Bradley Van Alstyne Ph.D.
Below we've compiled a list of the most critical digital media assistant skills. We ranked the top skills for digital media assistants based on the percentage of resumes they appeared on. For example, 10.0% of digital media assistant resumes contained digital marketing as a skill. Continue reading to find out what skills a digital media assistant needs to be successful in the workplace.

15 digital media assistant skills for your resume and career

1. Digital Marketing

Here's how digital media assistants use digital marketing:
  • Coordinated in-house Customer Relations Management tool for digital marketing initiatives.
  • Assisted the Digital Marketing Coordinator.

2. Video Production

Here's how digital media assistants use video production:
  • Acted as a production assistant to the internal video production team.
  • Aided students of Dr. Lauber's video production course with video editing.

3. PowerPoint

Here's how digital media assistants use powerpoint:
  • Promoted Open Access Policies by creating one large PowerPoint presentation focusing on 150+ published works of 25+ Dartmouth professors.
  • Utilized Adobe Photoshop, Microsoft Word, Publisher, and PowerPoint.

4. Digital Content

Here's how digital media assistants use digital content:
  • Increased website traffic by designing digital content that boosted user engagement & gamer interaction.
  • Created digital content for fan development/recruiting properties and other owned media channels.

5. Instagram

Here's how digital media assistants use instagram:
  • Helped the show's social media accounts gain thousands of new followers across Facebook, Twitter, and Instagram.
  • Manage and update all social media outlets including Facebook, Instagram, Company Blog, and Twitter.

6. Twitter

Here's how digital media assistants use twitter:
  • Find and create content to be posted on Facebook, Twitter, for several businesses.
  • Provided ad tracking information from social media networks such as Facebook, Twitter and more.

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7. Adobe Photoshop

Here's how digital media assistants use adobe photoshop:
  • Used Adobe Photoshop to create video thumbnails for the WatchESPN team.
  • Edit images for presentations using Adobe Photoshop.

8. Google Analytics

Here's how digital media assistants use google analytics:
  • Tracked the company's online presence through Google Analytics and created spreadsheets and presentations to depict changes.
  • Google Analytics/reports on features, multimedia, video, etc.

9. Adobe Creative Suite

Here's how digital media assistants use adobe creative suite:
  • Utilized DSLR equipment and Adobe Creative Suite 6.
  • Use of Adobe Creative Suite for pre-packaging and file management.

10. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how digital media assistants use graphic design:
  • Designed and created promotional media (Videos, events photography, graphic design)
  • Performed light trapping, 4-color film output, and graphic design.

11. HTML

Here's how digital media assistants use html:
  • Update website with new content and design through HTML coding.
  • Used HTML to make websites easy to access.

12. Content Management

Here's how digital media assistants use content management:
  • Utilized NFL content management system to upload audio, videos, and photos to the team's website.
  • Inform teams of new concepts and best practices on community and content management.

13. Video Content

Here's how digital media assistants use video content:
  • Created and edited video content to be used for client promotions.
  • Created a storytelling website initiative and diverse visual collateral as well as video content for UWHuskies YouTube Channel.

14. YouTube

Here's how digital media assistants use youtube:
  • Directed a live stream for every York Revolution home game on the YorkRevsTV YouTube channel.
  • Establish and maintain SoundCloud Establish AdWords and maintain Youtube channel Digital media strategy/ campaigns/ schedule/ posts

15. Digital Campaigns

Here's how digital media assistants use digital campaigns:
  • Optimize digital campaigns towards CTR, CPC, CPM, and Completion Rates goals using a variety of different tactics.
  • Advised consumer marketing team of inefficiencies in digital campaigns, and how to further develop digital brands.
top-skills

What skills help Digital Media Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital media assistant resumes?

David T. Z. Mindich Ph.D.David T. Z. Mindich Ph.D. LinkedIn profile

Professor and Chair, Temple University

At Temple Journalism, we emphasize skills and practices that stand out on resumes. First, we send students out onto the streets of Philadelphia, the nation's fourth-largest media market, to report on a range of important, urban-related issues, from housing to wealth inequality to systemic racism to the pandemic to gentrification to education and beyond. Second, we teach storytelling across media platforms. Even though we are in a pandemic, students continue to report on pressing issues (while practicing safe distancing). When they graduate, they will have an important body of work to present.

What soft skills should all digital media assistants possess?

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Working well with others, time management, and the ability to teach and supervise others.

What hard/technical skills are most important for digital media assistants?

Dr. Mike Dillon

Associate Professor/Internship Director, Duquesne University

Media is about storytelling -- whether it's an ad, a social media campaign, a magazine story, etc. Being able to use the tools of your trade, whatever they may be -- algorithms, editing suites, etc. The most important skill, though, is understanding the essence of those tools -- what is they are intended to accomplish. If you understand that, you can easily adapt when tools change -- which they frequently do.

What digital media assistant skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.Jacqui Lowman Ph.D. LinkedIn profile

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What type of skills will young digital media assistants need?

Dr. Ali Ziyati Ph.DDr. Ali Ziyati Ph.D LinkedIn profile

Professor, West Virginia State University

Media and technology literacy is of utmost importance. In communication and media studies at West Virginia State University, we do everything we can to provide our graduates with media literacy skills: video, audio, film, public relations, graphic design, etc. In general, graduates have to be excellent in computer and internet-based communication in terms of production and media content distribution. Specific skills include, but are not limited to, graphic design, editing, writing, research, and data analysis.

What technical skills for a digital media assistant stand out to employers?

Erica Bondarev RapachErica Bondarev Rapach LinkedIn profile

Adjunct Professorial Lecturer, American University

Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!

List of digital media assistant skills to add to your resume

Digital media assistant skills

The most important skills for a digital media assistant resume and required skills for a digital media assistant to have include:

  • Digital Marketing
  • Video Production
  • PowerPoint
  • Digital Content
  • Instagram
  • Twitter
  • Adobe Photoshop
  • Google Analytics
  • Adobe Creative Suite
  • Graphic Design
  • HTML
  • Content Management
  • Video Content
  • YouTube
  • Digital Campaigns
  • Rare Books
  • Lab Equipment
  • Adobe Creative Cloud
  • Adobe Premiere
  • SEO
  • Administrative Tasks
  • CMS
  • QA
  • Blog Posts
  • Digitizing
  • Digital Assets
  • DoubleClick
  • Pinterest
  • Content Creation
  • Website Content
  • CSS
  • Mac
  • Email Campaigns
  • Edit Video
  • Adobe Indesign
  • Promotional Content
  • IMovie
  • Media Management
  • Promotional Videos
  • Web Pages
  • Digital Images
  • Photo Shoots
  • Apple
  • Press Releases
  • Social Media Sites

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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