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Digital media director skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Soyoung Joo

Below we've compiled a list of the most critical digital media director skills. We ranked the top skills for digital media directors based on the percentage of resumes they appeared on. For example, 20.9% of digital media director resumes contained digital marketing as a skill. Continue reading to find out what skills a digital media director needs to be successful in the workplace.

15 digital media director skills for your resume and career

1. Digital Marketing

Here's how digital media directors use digital marketing:

Managed high-functioning six-person international team, which covered all aspects of digital marketing.
Collaborate with digital marketing team to expand digital media opportunities.

2. Facebook

Here's how digital media directors use facebook:

Increased daily viewership of the website and the blog 200% through the use of Twitter and Facebook.
Increased the number of Twitter followers by 200% and Facebook Fans/Likes by 100% in 2010.

3. Instagram

Here's how digital media directors use instagram:

Posted all Digital Media for Doctor Workman at WCOSM including FB, Twitter, Instagram and Pinterest.
Developed t-shirt designs and creatively directed t-shirt Instagram campaigns.

4. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how digital media directors use media planning:

Developed and budgeted advertising schedules and led sales negotiations involving broadcast/cable/radio/print/outdoor media planning and buying strategies for 16 affiliated shopping malls.
Streamlined communication process between Advertising Agency and Marketing Department, including coordination of media planning and creative approval.

5. Video Production

Here's how digital media directors use video production:

Managed multimedia production department, developed corporate training programs, and managed off-site video productions.
Devised and executed training plans including video production, computer-based training, and class presentations.

6. Google Analytics

Here's how digital media directors use google analytics:

Install and manage Google analytics to track customer activity and trends.
Assist with SEO strategies and Google Analytics reports.

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7. Twitter

Here's how digital media directors use twitter:

Managed the Congressman's Twitter account.
Developed targeting strategy for Facebook and Twitter ads for fan acquisition, engagement and awareness.

8. B Testing

Here's how digital media directors use b testing:

Complete account development, maintenance, A/B testing and troubleshooting.
Launched A/B testing strategy that showed a 75% improvement in desktop conversion over 12 months of testing.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital media directors use crm:

Delivered 16% increase in customer satisfaction through restructuring production and sales department utilizing CRM and Business Intelligence Dashboards.
Implemented new CRM database and spearheaded agency efforts into marketing automation.

10. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how digital media directors use digital strategy:

Served on multiple enterprise digital strategy organizations: Digital Experience Migration, Leveraging Opportunities: Digital, Digital Business Office.
Integrated the digital strategy into the existing company framework through collaboration with department directors to create a unified brand presentation.

11. Client Facing

Here's how digital media directors use client facing:

Headed data analysis and developed system of KPI reports, both internal and client facing.

12. Digital Content

Here's how digital media directors use digital content:

Created the financial framework that enabled NBCU to move from the traditional media business model to digital content creation and distribution.
Developed the ESPN International strategic plan for Digital content with mobile and technology companies such as Nokia, Samsung and Microsoft.

14. Marketing Campaigns

Here's how digital media directors use marketing campaigns:

Support seasonal client buys through targeted cross-promotional marketing campaigns with media partners and retailers.
Coordinate marketing campaigns for several large corporate accounts.

15. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how digital media directors use a/b:

Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
Conducted interactive A/B multivariate testing to optimize and implement best practice standards.

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What skills help Digital Media Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital media director resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What hard/technical skills are most important for digital media directors?

Soyoung Joo

Assistant Professor of Marketing, Siena College

Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.

What digital media director skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young digital media directors need?

Sergio Lopez Ph.D.

Assistant Professor, State University of New York at Potsdam

There are some skills that have not changed in the last few years (such as problem-solving, creativity, or analytical thinking), but in addition to that, they will need a great capacity to connect and move into the social networks while dealing with very diverse people. To communicate in a language different than English will be a key skill. This does not necessarily mean to be fluent in another language (Spanish, Chinese..), but to be able to use the technological tools to communicate with others.

What technical skills for a digital media director stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all digital media directors possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of digital media director skills to add to your resume

The most important skills for a digital media director resume and required skills for a digital media director to have include:

Digital Marketing
Facebook
Instagram
Media Planning
Video Production
Google Analytics
Twitter
B Testing
CRM
Digital Strategy
Client Facing
Digital Content
Social Media Marketing
Marketing Campaigns
A/B

Media Management
ROI
KPIs
Linkedin
YouTube
Email Marketing
Search Engine Marketing
Graphic Design
Email Campaigns
Content Strategy
Digital Products
Media Buying
Business Development
Press Releases
Brand Marketing

Video Content
Google Adwords
Digital Platforms
PPC
Client Relationships
Content Creation
Photoshop
HTML
Direct Reports
Web Development
Content Development
Search Engine Optimization
JavaScript
B2C
Digital Operations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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