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What is a digital media internship and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Steve Boddy,
Dr. Tom Hallaq
introduction image

As a digital media intern, you will assist the marketing and communications team with various digital communications projects. You will work under the supervision and guidance of a supervising manager. You'll support the department by gathering industry insights and identifying content opportunities. Your duties will include developing digital content according to project guidelines and goals, using client feedback, and handling digital platforms like websites and social media pages. Besides that, you'll help with developing and implementing marketing and brand strategies.

Candidates must be enrolled in a bachelor's degree in communications or a related field. You must possess communication, creative thinking, attention to detail, multitasking, and organization skills. You must be proficient in Microsoft Office, Photoshop, Canva, WordPress, Adobe Illustrator, and video editing software. Also, you must be conversant with website standards, content management systems, SEO, and digital trends. Digital media interns earn about $31,381 yearly or $15.09 per hour. It ranges between $23,000 and $42,000.

What general advice would you give to a digital media internship?

Steve BoddySteve Boddy LinkedIn profile

Content Director, WorldatWork

Graduates should expect fewer full-time employment opportunities. In some cases these opportunities will be accompanied by enhanced well-being benefits but lower salaries. There may be more contract and seasonal opportunities in the short term, which typically will not offer highly valued benefits like health insurance, retirement, and paid time off.

Full-time employment opportunities and competitive hiring wages are expected in high growth industries like technology, health care, logistics and distribution, and other essential jobs. These are most often accompanied with full benefits, which most recently has included increased offerings in well-being, remote work opportunities, and flexible schedules. However, most other organizations will offer fewer full time employment opportunities and potentially lower wages in job offers (due to supply of jobs and abundance of grads). Other reasons for downward pressure on salaries may include the graduates willingness to accept lower rates in favor of the option to work from home or desired geography. Lastly, more college grads are taking seasonal/contract roles, and may miss out on critical benefit offerings that are reserved for employees only (which often account for ~25 - 35% of their total rewards package).

So why does it matter? In all likelihood, new graduates may not start on the career path they envisioned for themselves, and will likely see slower wage growth over time. According to the WorldatWork 2020-2021 Salary Budget Survey released in August of this year, "The national total salary budget increase average fell this year - dropping to 2.9% - notably sudden, and somewhat expected, due to economic uncertainty. This decline represents a pronounced departure from the anticipated increase to 3.3% projected for 2020 a year ago." This is a tough time to be entering the workforce. The key is to be flexible in their job search. Graduates may have to sacrifice some benefits like healthcare and retirement in order to get "their foot in the door." The current reality is new college graduates are facing the worst job market in over a decade with more competition and lower salaries.
ScoreDigital Media InternshipUS Average
Salary
2.5

Avg. Salary $32,033

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.33%

Black or African American 10.25%

Hispanic or Latino 12.12%

Unknown 5.11%

White 66.60%

Gender

female 54.89%

male 45.11%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Digital media internship career paths

Key steps to become a digital media internship

  1. Explore digital media internship education requirements

    Most common digital media internship degrees

    Bachelor's

    83.5 %

    Associate

    6.5 %

    Master's

    5.7 %
  2. Start to develop specific digital media internship skills

    SkillsPercentages
    Video Content7.96%
    Facebook6.64%
    Digital Marketing6.54%
    Instagram6.21%
    Twitter5.90%
  3. Complete relevant digital media internship training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital media interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media internship based on U.S. Bureau of Labor Statistics data and data from real digital media internship resumes.
  4. Research digital media internship duties and responsibilities

    • Manage campaign billing and analyze daily KPIs through Nielsen, Innovid, DoubleVerify, and Google's DoubleClick.
    • Manage websites, create web content using HTML and Java, enhance SEO, and create commercials for publications.
    • Hire as a social media respondent for TFF, manage Facebook page & promote online video contests on YouTube.
    • Manage social media presence and engage the community of students and recruiters on platforms (Facebook, twitter, Tumblr).
  5. Prepare your digital media internship resume

    When your background is strong enough, you can start writing your digital media internship resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable digital media internship resume templates

    Build a professional digital media internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital media internship resume.
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    Digital Media Internship Resume
  6. Apply for digital media internship jobs

    Now it's time to start searching for a digital media internship job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first digital media internship job

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Average digital media internship salary

The average digital media internship salary in the United States is $32,033 per year or $15 per hour. Digital media internship salaries range between $24,000 and $41,000 per year.

Average digital media internship salary
$32,033 Yearly
$15.40 hourly

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Digital media internship reviews

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A zippia user wrote a review on Oct 2019
Pros

The opportunity to listen to a variety of opinions added to the intrigues.

Cons

The insults and the unnecessary propaganda.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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