Digital media strategist job description

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

OUR HIRING PHILOSOPHY

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

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• Build, manage, and optimize media campaigns across multiple platforms, primarily using Facebook Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Verizon Media DSP. (Other digital channel expertise is a plus.)
• Translate clients' strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and sometimes lead) client-facing interactions — you'll be the subject-matter expert for the platforms you manager
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects

The team

As part of the Paid Media team, you'll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You'll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.

Once Blue State offices reopen, on-site presence is strongly preferred at a minimum of two days a week. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.

Top things we're looking for

• 2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
• High proficiency with digital advertising platforms — you ultimately want to become a master of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress.
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don't think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

The minimum starting salary for this position is $68,250; compensation is otherwise commensurate with experience.

The company
Blue State is a values-led creative and campaigns agency that partners with leading causes, companies, and campaigns to build better organizations for a better world. We drive real change, make good trouble, put people first, and are constantly curious.

We believe that there is no force more powerful than people taking collective action on the things they care about. We don't pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. We have offices in New York City, Washington DC, London, Oakland, and Chicago.

Salem Surround is looking for a Regional Digital Media Strategist. This individual needs to be a digital-savvy, highly-motivated sales professional to join our advertising team. This position will help to sell our multi-media marketing solutions, including audio, digital & events sales, to local small-to-medium-sized businesses (SMBs).

We pride ourselves on simplifying the marketing process for our customers while helping advertisers track the impact of their campaigns and understand their advertising options. In short, we help our customers grow their business.

This position requires a heavy amount of prospecting and lead development with SMBs. To help you along the way, we provide best-in-class prospecting tools for our Media Strategists.
You may be our Ideal Candidate if...

+ You enjoy the thrill of the hunt by bringing in new business

+ You're confident and not willing to accept average

+ You are self-motivated and results-oriented

+ You have a track record of exceeding sales goals

+ You have an outgoing, resilient personality

If this sounds like you, then we'd love to hear from you!

The best candidate will have:

+ A College degree

+ 1-2 years of sales experience, preferred

+ Great problem solving and analytical abilities

+ Strong business acumen

+ Effective listening skills

+ Proficiency in prospecting

+ Strong understanding of the local market, marketing concepts, and digital media

+ Ability to plan, communicate with, and maintain/develop customer relationships

+ The discipline and creativity to work with diverse prospects and customers

+ Ability to work in a fast-paced & goal-oriented environment

+ Knowledgeable of Digital products & applications such as:

+ Search Engine Marketing

+ Audience and Search Retargeting

+ Search Engine Optimization

+ Social Media Management and Marketing

+ Digital Display

+ Website Development

+ Email Marketing

+ Ability to develop a strategic sales plan

+ Ability to deliver compelling advertising presentations that address client objectives

+ Ability to effectively overcome client objections and articulate the value of recommended solutions

We offer a competitive pay structure based on experience and a complete benefits package, including paid holidays and vacation.

Come see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.