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Best states for a digital product manager
Quoted expert
Davide , Ph.D. Bolchini Ph.D.
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It seems like digital product managers are becoming more and more common across America. But working conditions and demand for digital product managers aren't the same everywhere in the U.S. As digital product managers are popular in the U.S., we wanted to bring you a list of the best states for digital product managers. In case you are trying to decide where to start your career as a digital product manager, or if you are considering moving to a different city or state, we got you covered.
We figured that the best places for digital product manager jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.We found that the South is best for digital product managers, and the Northeast is the worst. San Francisco, CA is the best city in the country for digital product manager jobs, where as California is the best state in the country.
10 best states for digital product managers in 2026
1. California
Total digital product manager jobs: 9,907 Average annual salary: $126,371 Lowest 10 percent earn: $87,000 Highest 10 percent earn: $183,000 Location Quotient: 1.75
2. Washington
Total digital product manager jobs: 2,580 Average annual salary: $109,443 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $156,000 Location Quotient: 1.83
3. Rhode Island
Total digital product manager jobs: 338 Average annual salary: $103,106 Lowest 10 percent earn: $74,000 Highest 10 percent earn: $143,000 Location Quotient: 1.44
4. Massachusetts
Total digital product manager jobs: 2,158 Average annual salary: $107,207 Lowest 10 percent earn: $77,000 Highest 10 percent earn: $148,000 Location Quotient: 1.22
5. New York
Total digital product manager jobs: 3,422 Average annual salary: $109,737 Lowest 10 percent earn: $79,000 Highest 10 percent earn: $152,000 Location Quotient: 1.38
6. New Jersey
Total digital product manager jobs: 1,725 Average annual salary: $105,929 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $146,000 Location Quotient: 1.12
7. Michigan
Total digital product manager jobs: 1,039 Average annual salary: $107,513 Lowest 10 percent earn: $77,000 Highest 10 percent earn: $148,000 Location Quotient: 0.69
8. Illinois
Total digital product manager jobs: 2,575 Average annual salary: $100,357 Lowest 10 percent earn: $73,000 Highest 10 percent earn: $137,000 Location Quotient: 1.12
9. Utah
Total digital product manager jobs: 937 Average annual salary: $95,030 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $135,000 Location Quotient: 1.52
10. Arizona
Total digital product manager jobs: 1,081 Average annual salary: $98,795 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $140,000 Location Quotient: 0.96
Digital product manager jobsNear Columbus, OH
How Zippia determines the best states to be a digital product manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a digital product manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | California | $126,371 | $87,000 | 39,536,653 | 9,907 |
| 2 | Washington | $109,443 | $76,000 | 7,405,743 | 2,580 |
| 3 | Rhode Island | $103,106 | $74,000 | 1,059,639 | 338 |
| 4 | Massachusetts | $107,207 | $77,000 | 6,859,819 | 2,158 |
| 5 | New York | $109,737 | $79,000 | 19,849,399 | 3,422 |
| 6 | New Jersey | $105,929 | $76,000 | 9,005,644 | 1,725 |
| 7 | Michigan | $107,513 | $77,000 | 9,962,311 | 1,039 |
| 8 | Illinois | $100,357 | $73,000 | 12,802,023 | 2,575 |
| 9 | Utah | $95,030 | $66,000 | 3,101,833 | 937 |
| 10 | Arizona | $98,795 | $69,000 | 7,016,270 | 1,081 |
| 11 | Texas | $97,584 | $69,000 | 28,304,596 | 3,631 |
| 12 | North Carolina | $97,895 | $71,000 | 10,273,419 | 1,715 |
| 13 | Oregon | $97,793 | $68,000 | 4,142,776 | 1,184 |
| 14 | Connecticut | $100,916 | $72,000 | 3,588,184 | 621 |
| 15 | Virginia | $100,120 | $72,000 | 8,470,020 | 1,812 |
| 16 | Delaware | $97,687 | $70,000 | 961,939 | 239 |
| 17 | Nevada | $94,826 | $65,000 | 2,998,039 | 327 |
| 18 | Pennsylvania | $91,520 | $66,000 | 12,805,537 | 2,095 |
| 19 | Wisconsin | $90,603 | $66,000 | 5,795,483 | 987 |
| 20 | Idaho | $91,250 | $63,000 | 1,716,943 | 261 |
| 21 | West Virginia | $89,711 | $65,000 | 1,815,857 | 114 |
| 22 | Missouri | $94,223 | $68,000 | 6,113,532 | 617 |
| 23 | New Mexico | $92,242 | $65,000 | 2,088,070 | 246 |
| 24 | Kentucky | $89,387 | $65,000 | 4,454,189 | 353 |
| 25 | Minnesota | $86,997 | $63,000 | 5,576,606 | 1,318 |
| 26 | District of Columbia | $87,095 | $63,000 | 693,972 | 518 |
| 27 | Indiana | $88,395 | $64,000 | 6,666,818 | 698 |
| 28 | Maine | $88,410 | $64,000 | 1,335,907 | 174 |
| 29 | North Dakota | $85,466 | $62,000 | 755,393 | 131 |
| 30 | Colorado | $83,946 | $60,000 | 5,607,154 | 1,217 |
| 31 | Maryland | $87,488 | $63,000 | 6,052,177 | 963 |
| 32 | Iowa | $86,115 | $62,000 | 3,145,711 | 385 |
| 33 | Ohio | $81,751 | $59,000 | 11,658,609 | 1,432 |
| 34 | New Hampshire | $79,304 | $57,000 | 1,342,795 | 351 |
| 35 | Florida | $81,759 | $58,000 | 20,984,400 | 2,318 |
| 36 | Hawaii | $87,553 | $73,000 | 1,427,538 | 109 |
| 37 | Tennessee | $81,389 | $59,000 | 6,715,984 | 723 |
| 38 | South Carolina | $83,314 | $60,000 | 5,024,369 | 442 |
| 39 | Vermont | $76,365 | $55,000 | 623,657 | 238 |
| 40 | Alabama | $82,632 | $59,000 | 4,874,747 | 321 |
| 41 | Arkansas | $78,732 | $57,000 | 3,004,279 | 400 |
| 42 | Mississippi | $82,611 | $59,000 | 2,984,100 | 134 |
| 43 | Nebraska | $79,787 | $58,000 | 1,920,076 | 315 |
| 44 | Montana | $77,935 | $55,000 | 1,050,493 | 208 |
| 45 | Wyoming | $78,431 | $56,000 | 579,315 | 87 |
| 46 | Oklahoma | $82,522 | $59,000 | 3,930,864 | 200 |
| 47 | Alaska | $81,609 | $61,000 | 739,795 | 107 |
| 48 | South Dakota | $78,241 | $57,000 | 869,666 | 115 |
| 49 | Louisiana | $80,199 | $57,000 | 4,684,333 | 217 |
| 50 | Georgia | $74,139 | $54,000 | 10,429,379 | 1,737 |
| 51 | Kansas | $74,942 | $54,000 | 2,913,123 | 389 |
Highest paying states for digital product managers
| Rank | State | Avg. Digital Product Manager Salary |
|---|---|---|
| 1 | California | $126,371 |
| 2 | Washington | $109,443 |
| 3 | Rhode Island | $103,106 |
| 4 | Massachusetts | $107,207 |
| 5 | New York | $109,737 |
| 6 | New Jersey | $105,929 |
| 7 | Michigan | $107,513 |
| 8 | Illinois | $100,357 |
| 9 | Utah | $95,030 |
| 10 | Arizona | $98,795 |
| 11 | Texas | $97,584 |
| 12 | North Carolina | $97,895 |
| 13 | Oregon | $97,793 |
| 14 | Connecticut | $100,916 |
| 15 | Virginia | $100,120 |
| 16 | Delaware | $97,687 |
| 17 | Nevada | $94,826 |
| 18 | Pennsylvania | $91,520 |
| 19 | Wisconsin | $90,603 |
| 20 | Idaho | $91,250 |
| 21 | West Virginia | $89,711 |
| 22 | Missouri | $94,223 |
| 23 | New Mexico | $92,242 |
| 24 | Kentucky | $89,387 |
| 25 | Minnesota | $86,997 |
| 26 | District of Columbia | $87,095 |
| 27 | Indiana | $88,395 |
| 28 | Maine | $88,410 |
| 29 | North Dakota | $85,466 |
| 30 | Colorado | $83,946 |
| 31 | Maryland | $87,488 |
| 32 | Iowa | $86,115 |
| 33 | Ohio | $81,751 |
| 34 | New Hampshire | $79,304 |
| 35 | Florida | $81,759 |
| 36 | Hawaii | $87,553 |
| 37 | Tennessee | $81,389 |
| 38 | South Carolina | $83,314 |
| 39 | Vermont | $76,365 |
| 40 | Alabama | $82,632 |
| 41 | Arkansas | $78,732 |
| 42 | Mississippi | $82,611 |
| 43 | Nebraska | $79,787 |
| 44 | Montana | $77,935 |
| 45 | Wyoming | $78,431 |
| 46 | Oklahoma | $82,522 |
| 47 | Alaska | $81,609 |
| 48 | South Dakota | $78,241 |
| 49 | Louisiana | $80,199 |
| 50 | Georgia | $74,139 |
| 51 | Kansas | $74,942 |
Expert opinions on the best states for digital product managers
Are there any particularly good places in the United States for digital product managers to find work opportunities?
Davide , Ph.D. Bolchini Ph.D.
Professor and Chair, Director, Human-Computer Interaction Program, Indiana University
With the many remote work opportunities for our MS HCI graduates, physical location is less relevant than before, and flexibility becomes key. UX job opportunities are plenty in the Midwest, as well as on the East and West Coast, and the roles and competitiveness of these positions vary greatly based on the nature of the organization and the industry ecosystem.
Digital product manager best states FAQs
Have more questions? See all answers to common executive management questions.
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Updated January 8, 2025