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Director of interactive marketing skills for your resume and career
Updated January 8, 2025
4 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical director of interactive marketing skills. We ranked the top skills for directors of interactive marketing based on the percentage of resumes they appeared on. For example, 11.0% of director of interactive marketing resumes contained digital strategy as a skill. Continue reading to find out what skills a director of interactive marketing needs to be successful in the workplace.
15 director of interactive marketing skills for your resume and career
1. Digital Strategy
Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.
Here's how directors of interactive marketing use digital strategy:
- Directed digital strategy and interactive marketing services for this $50M integrated marketing and communications agency.
- Evaluated site traffic reports and provide detailed analytic reporting for monthly digital strategy meetings.
2. Email Campaigns
Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.
Here's how directors of interactive marketing use email campaigns:
- Advance, maintain and leverage the hotel marketing database for targeted email campaigns.
- Deployed email campaigns using constant contact and mail chimp.
3. Digital Marketing
Here's how directors of interactive marketing use digital marketing:
- Participated in the implementation of the social media strategy, definition of performance metrics and integration with other digital marketing efforts.
- Leveraged cutting-edge digital marketing technology to execute client advertising objectives bringing an increase in traffic and customer retention.
4. Marketing Campaigns
Here's how directors of interactive marketing use marketing campaigns:
- Developed interactive marketing campaigns and strategies focusing on reputation building and increased patient access.
- Introduced strategies for designing and executing successful on and offline marketing campaigns.
5. Search Engine Optimization
Here's how directors of interactive marketing use search engine optimization:
- Executed global search engine optimization strategy, including targeted keyword research.
- Develop search engine optimization (SEO) strategies for elevating content that would be difficult to promote with traditional ranking tactics.
6. SEM
Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.
Here's how directors of interactive marketing use sem:
- Managed and mentored Search Engine Marketing (SEM) including paid search SEO, CPA, display ads and email.
- Introduced behavior based targeted display ads and SEM strategies that lowered Cost per Lead from $75 to $35.
7. Email Marketing
Here's how directors of interactive marketing use email marketing:
- Create email marketing strategies based on proven results through Customer Relationship Management segmentation and targeting.
- Improved productivity and performance of email marketing by 500%; reduced cycle time from 2 weeks to 2-3 days.
8. Facebook
Here's how directors of interactive marketing use facebook:
- Spearheaded social media strategy by creating SOP s and implemented technological advances by establishing partnerships with Google and Facebook.
- Promoted Holiday-time online gift card sales via Google and Facebook ads as well as promotional partner email blasts.
9. ROI
Here's how directors of interactive marketing use roi:
- Established per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
- Implemented both in-house and 3rd party ad-serving to track ROI.
10. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Here's how directors of interactive marketing use market research:
- Transformed market research department from a cost center to a revenue generating business unit.
- Utilized market research and analytics to meet company requirements of driving traffic to the website and increase sales conversion goals.
11. Twitter
Here's how directors of interactive marketing use twitter:
- Increased twitter followers from zero to over 700 in less than six months.
- Developed targeting strategy for Facebook and Twitter ads for fan acquisition, engagement and awareness.
12. User Experience
Here's how directors of interactive marketing use user experience:
- Redesigned online loan application that streamlined the user experience and raised completion rates by 66%.
- Directed and designed User Experience, HCD, and UI aspects for projects.
13. Web Content
Here's how directors of interactive marketing use web content:
- Elevated UDR s web content program with neighborhood photography, blogger outreach and new technology platforms.
- Manage all web content and interactive marketing for AVP Pro Beach Volleyball Tour.
14. CMS
A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.
Here's how directors of interactive marketing use cms:
- Managed SEO efforts for ecommerce clients using our own product CMS offering.
- Developed redesign strategy and information architecture for new website, intranet and CMS Interactive Design & Content Development !
15. RFP
RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.
Here's how directors of interactive marketing use rfp:
- Directed the RFP process for new agencies and vendors for Interactive Marketing and Email Service Providers.
- Directed a $2 million site redesign for mobile and desktop from RFP to launch.
What skills help Directors Of Interactive Marketing find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on director of interactive marketing resumes?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.
What soft skills should all Directors of interactive marketing possess?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.
What hard/technical skills are most important for Directors of interactive marketing?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What director of interactive marketing skills would you recommend for someone trying to advance their career?
Stephanie Dellande
Professor, Menlo College
Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.
What type of skills will young Directors of interactive marketing need?
Dr. Donald Siegel
Foundation Professor of Public Policy and Management and Director, Arizona State University
In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
What technical skills for a director of interactive marketing stand out to employers?
Ira Harris Ph.D.
Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia
Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about director of interactive marketingList of director of interactive marketing skills to add to your resume
The most important skills for a director of interactive marketing resume and required skills for a director of interactive marketing to have include:
- Digital Strategy
- Email Campaigns
- Digital Marketing
- Marketing Campaigns
- Search Engine Optimization
- SEM
- Email Marketing
- ROI
- Market Research
- User Experience
- Web Content
- CMS
- RFP
- Press Releases
- Search Engine Marketing
- Leverage
- Application Development
- Site Traffic
- Customer Acquisition
- Organic Search
- Web Site
- Content Development
- Pay Per Click
- Web Development
- User Interface
- B2C
- Photoshop
- Business Development
- Media Planning
- Affiliate Marketing
- HTML
- UI
- UX
- Party Vendors
- YouTube
- Display ADS
- Graphic Design
- Google Adwords
- Channel Marketing
- Brand Marketing
- Digital Campaigns
- Content Creation
- Competitive Analysis
- Brand Development
- Content Marketing
- Conversion Rates
- Strategic Direction
Updated January 8, 2025
Updated January 8, 2025