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Director of market intelligence skills for your resume and career

Updated January 8, 2025
3 min read
Below we've compiled a list of the most critical director of market intelligence skills. We ranked the top skills for directors of market intelligence based on the percentage of resumes they appeared on. For example, 20.8% of director of market intelligence resumes contained market research as a skill. Continue reading to find out what skills a director of market intelligence needs to be successful in the workplace.

15 director of market intelligence skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of market intelligence use market research:
  • Strengthened the combined market research and competitive intelligence teams to leverage insights and build holistic view of competitive landscape.
  • Expanded the use of our digital online market research tool to include market trending and customized questions.

2. Market Intelligence

Here's how directors of market intelligence use market intelligence:
  • Market intelligence analyst for Devon s oil-country tubular goods program, assisted contractual negotiations with vendors to lock-in optimal Devon pricing.
  • Partnered with business units to support strategy development and decision making by providing market intelligence consultation.

3. Competitive Intelligence

Competitive intelligence denotes the activity of describing, collecting, analyzing, and spreading intelligence concerning goods or products, services, customers, competitors, and any factor that enables the managers and executives to make a strategic decision for a company.

Here's how directors of market intelligence use competitive intelligence:
  • Created competitive intelligence newsletter and briefs for sales teams
  • Leveraged and coached resources from cross-functional teams to develop and maintain competitive intelligence programs which included market segmentation and strategic profiling.

4. Market Insights

Here's how directors of market intelligence use market insights:
  • Developed and maintained market insights reporting system.
  • Interpreted market insights combined with the direct marketing tools influencing 5-15% of the sales growth totaling $6.3MM of influence.

5. Market Trends

Here's how directors of market intelligence use market trends:
  • Educated publishers on market trends and coordinated staff workshops on electronic publishing.
  • Leveraged market trends and competitive advantages to increase media opportunities.

6. Competitive Landscape

Here's how directors of market intelligence use competitive landscape:
  • Presented competitive landscape for a new service to IBM Pres.
  • Created long-term forecasts based on competitive landscape and seasonality.

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7. Strategic Plan

Here's how directors of market intelligence use strategic plan:
  • Ensured that the organization's 5-year strategic plan was supported by robust analysis of key issues and trends in the industry.
  • Developed and implemented IT strategic plan for Power Trading, Real-time System Operation Control Center, Power Plants and support departments.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of market intelligence use business development:
  • Led the research, analysis and presentation of recommendations for current businesses as well as potential business development opportunities.
  • Developed market sizing models for multiple energy management services as part of strategic business development initiative.

9. Executive Management

Here's how directors of market intelligence use executive management:
  • Performed TCO analysis and created target benchmarks that were communicated to executive management and used in discussions with vendors.
  • Generated business performance reports and consulted with executive management.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how directors of market intelligence use competitive analysis:
  • Provide industry research and competitive analysis to develop new business partnerships to best position the company in the settlement administration market.
  • Conduct competitive analysis and perform secondary research through trade associations, Hoovers and LexisNexis.

11. Direct Reports

Here's how directors of market intelligence use direct reports:
  • Managed 5 direct reports (Director of Pricing, Sr.
  • Provided leadership and direction to four direct reports overseeing installation operations for store locations throughout the country.

12. Internal Clients

Here's how directors of market intelligence use internal clients:
  • Consulted with internal clients on data interpretation and communication of results.
  • Negotiated with and managed external vendors and internal clients.

13. Macro

Here's how directors of market intelligence use macro:
  • Identified and defined macro trends in an internally distributed trend magazine with insights into company's target consumer group.
  • Identified macro and micro trends in the economy and planned the year-long coverage of these topics.

14. Pricing Strategy

Here's how directors of market intelligence use pricing strategy:
  • Launched sensitivity study to guide pricing strategy.
  • Assess competitive environment to determine appropriate buying plan and pricing strategy.

15. Market Segments

Here's how directors of market intelligence use market segments:
  • Directed technology market opportunity assessments in multiple security market segments and designed underlying methodology.
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List of director of market intelligence skills to add to your resume

Director of market intelligence skills

The most important skills for a director of market intelligence resume and required skills for a director of market intelligence to have include:

  • Market Research
  • Market Intelligence
  • Competitive Intelligence
  • Market Insights
  • Market Trends
  • Competitive Landscape
  • Strategic Plan
  • Business Development
  • Executive Management
  • Competitive Analysis
  • Direct Reports
  • Internal Clients
  • Macro
  • Pricing Strategy
  • Market Segments
  • Product Development
  • ROI
  • Display Campaigns
  • R
  • Lead Generation
  • C-Suite
  • KPI
  • Competitive Advantage
  • Buyer Personas
  • Saas
  • Real Estate
  • RFP
  • CTRS
  • Facebook
  • BI
  • Business Model

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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