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Director of sales and catering skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Angela Woodland Ph.D.,
Michael Mikitka
Below we've compiled a list of the most critical director of sales and catering skills. We ranked the top skills for directors of sales and catering based on the percentage of resumes they appeared on. For example, 9.3% of director of sales and catering resumes contained booking as a skill. Continue reading to find out what skills a director of sales and catering needs to be successful in the workplace.

15 director of sales and catering skills for your resume and career

1. Booking

Here's how directors of sales and catering use booking:
  • Skilled professional that assisted properties to increase, short term booking revenue and meet financial objectives set by stakeholders or REIT.
  • Managed booking group rooms along with banquet sales through business to business clients coming into the metro area.

2. Fine Dining

Here's how directors of sales and catering use fine dining:
  • Facilitated team training seminars on fine dining etiquette and how to exceeding service expectations.
  • Selected a team of fine dining wait staff, server assistants, bar staff and host staff.

3. Event Planning

Here's how directors of sales and catering use event planning:
  • Partnered with venues to ensure quality event planning with clients.
  • Acted as main contact person for all event planning.

4. Culinary

Here's how directors of sales and catering use culinary:
  • Partner with executive chef and culinary team to create customized menus.
  • Develop yearly menus and pricing strategy with audiovisual, beverage and culinary depart- ments.

5. Guest Satisfaction

Here's how directors of sales and catering use guest satisfaction:
  • Staff management from training, to scheduling and ongoing education; driven to ensure guest satisfaction and exceed guest expectations.
  • Cut food and labor costs by 9% while increasing sales, food/service quality and guest satisfaction.

6. Client Relations

Here's how directors of sales and catering use client relations:
  • Hired as the Catering Sales Director to build client relationships and develop marketing activities to increase private party sales.
  • Take ownership of the client relationship and ensure that their catering experience with the company exceeds their expectation.

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7. Customer Satisfaction

Here's how directors of sales and catering use customer satisfaction:
  • Communicate with all departmental managers to make sure the event runs seamlessly resulting in optimal customer satisfaction.
  • Maximized hotel revenue and profitability while ensuring customer satisfaction, as documented in clientele feedback.

8. Guest Rooms

A guest room is an assigned room at someone's house which is reserved for guests. It is a room or suite of rooms used or maintained for the accommodation of individuals to whom hospitality is extended for compensation.

Here's how directors of sales and catering use guest rooms:
  • Managed sales for 50,000 square feet of meeting space and 803 guest rooms with annual sales of $8 million.
  • Project managed and organized major renovations of public areas, restaurant, and guest rooms resulting in increased event bookings.

9. Client Satisfaction

Here's how directors of sales and catering use client satisfaction:
  • Exceeded revenue, up selling, and client satisfaction goals regularly for the award-winning venue.
  • Maintained client satisfaction from beginning to completion of the event.

10. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how directors of sales and catering use event management:
  • Direct event management and catering sales management team consisting of six managers and three Administrative Assistants.
  • Evolved the Private Dining into a Catering, Sales, Event Management and Banquet Departments.

11. Menu Development

Here's how directors of sales and catering use menu development:
  • Executed and planned all events including menu development and logistics.
  • Assist with Menu development, pricing and marketing functions as they relate to the catering department.

12. Sales Strategies

Here's how directors of sales and catering use sales strategies:
  • Researched competing hotels and identify sales strategies.
  • Implemented effective sales strategies which resulted with the highest revenue the restaurant has ever seen in its private dining history.

13. Trade Shows

Here's how directors of sales and catering use trade shows:
  • Attend trade shows, wedding shows, as well as coordinated wedding tasting at own property.
  • Coordinated and participated in promotional activities and trade shows to promote the brand.

14. Banquet Event Orders

Here's how directors of sales and catering use banquet event orders:
  • Work with food and beverage department on operations and event execution while thinking quickly to coordinate multiple Banquet Event Orders.
  • Handled all Banquet Event Orders, Catering Policies, Credit Card authorizations forms as it related to catering events.

15. Social Events

Here's how directors of sales and catering use social events:
  • Negotiate all terms for conferences and social events at club and serve as point of contact for all third party vendors.
  • Booked 65% Corporate Groups with 35% of Social Events utilizing 10,000 square feet of meeting space.
top-skills

What skills help Directors Of Sales And Catering find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of sales and catering resumes?

Dr. Angela Woodland Ph.D.Dr. Angela Woodland Ph.D. LinkedIn profile

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What type of skills will young Directors of sales and catering need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What hard/technical skills are most important for Directors of sales and catering?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
Do you want to know more?
Read more about what experts have to say about director of sales and catering

List of director of sales and catering skills to add to your resume

Director of sales and catering skills

The most important skills for a director of sales and catering resume and required skills for a director of sales and catering to have include:

  • Booking
  • Fine Dining
  • Event Planning
  • Culinary
  • Guest Satisfaction
  • Client Relations
  • Customer Satisfaction
  • Guest Rooms
  • Client Satisfaction
  • Event Management
  • Menu Development
  • Sales Strategies
  • Trade Shows
  • Banquet Event Orders
  • Social Events
  • Sales Efforts
  • Event Space
  • Group Sales
  • Repeat Business
  • Corporate Accounts
  • Cold Calls
  • Group Business
  • Sales Revenue
  • Function Space
  • Sales Plan
  • Corporate Events
  • Meeting Space
  • Site Tours
  • Sales Presentations
  • Event Sales
  • BEOs
  • Front Desk
  • Square Feet
  • Market Segments
  • ADR
  • Food Cost
  • Private Events
  • Delphi
  • Room Blocks
  • Menu Planning
  • Room Hotel
  • Private Dining
  • Meeting Rooms
  • Audio Visual
  • Site Inspections
  • Revenue Forecasting
  • Local Market
  • SMERF
  • Catering Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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