Director of strategy & marketing job description
Updated March 14, 2024
10 min read
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Example director of strategy & marketing requirements on a job description
Director of strategy & marketing requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in director of strategy & marketing job postings.
Sample director of strategy & marketing requirements
- Bachelor's Degree in Business or related field.
- 7+ years of experience in a business strategy role.
- Demonstrated success in developing, launching, and measuring marketing campaigns.
- Experience in developing corporate strategies and business plans.
- Proficiency in Microsoft Office, data analysis, and presentation software.
Sample required director of strategy & marketing soft skills
- Excellent communication, leadership, and problem-solving skills.
- Highly organized, detail-oriented, and ability to manage multiple projects.
- High level of creativity and analytical thinking.
- Ability to think strategically and implement solutions.
Director of strategy & marketing job description example 1
The Washington Post director of strategy & marketing job description
About the Brand Strategy Team
The Brand Strategy team is a growing group of integrated marketing managers and strategists who harness the technology, creativity and insights of The Washington Post to create marketing campaigns for our advertising partners that make an impact. We are passionate about providing meaningful solutions that are not about us, but about our clients. We build strategies and proposals that are innovative, delightfully creative and most importantly, performative. We are looking for a Head of Brand Strategy to be our “storyteller in chief”, to define and steward the client-specific narratives we bring to market and to lead the team to do the best work of their careers.
Job Summary
The Head of Brand Strategy will lead our pitch function within the Client Solutions Marketing department. This leader will play a pivotal and influential role within Marketing leadership and will cultivate and deliver excellence in client strategy and proposal development. Our ideal candidate has a proven track record of empowering and growing teams, is a master teacher of the art and science of distilling the complex into accessible on-brand marketing concepts, loves ideating and creating new ways of solving old challenges, and believes that deadlines have the power to enhance, not compromise creativity. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. This role will report directly to the VP of Marketing for Client Solutions.
Motivation
You take pride in your exceptional strength in understanding what our clients need from their advertising and marketing solutions partners. You love running a tight ship - you are a leader who is biased towards action and are not afraid to do the work that needs to be done.You are competitive and love to win. You get energy from helping to close deals. You have the ability to provide clear and concise direction and oversight along with helpful feedback. You are a creative soul who believes that a diversity of views and backgrounds bring about the best ideas. You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product developers and finance.You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.
Responsibilities
Lead a team dedicated to synthesizing brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into compelling marketing programs Operate as an authoritative and collaborative leader in strategy sessions, bringing in the right mix of internal teams in a productive manner Continue to drive and refine the successful formula for smart and strategic frameworks for pitches/responses to RFPs and other opportunities Work collaboratively with Product Marketing, Creative Group and Operations leadership to ensure ongoing agreement on priorities, set and achieve goals, all while making adjustments to accommodate changing market conditions and emerging opportunities.Partner with Sales leadership on client and category go-to-market strategies Work with internal stakeholders to develop unique cross-platform partnerships, experiences or content programs for advertisers and create opportunities for revenue generation.Develop special projects related to industry insights, marketplace trends and category reports to inform department solutions.Cultivate relationships and facilitate efficient, transparent communication within the Brand Strategy team and with other internal cross-functional partners: sales, creative, product, editorial, research, and consumer marketing.
Qualifications
5+ years of experience in a brand strategy leadership role and 10+ years of overall experience in brand strategy, advertising or partnership marketing Deep knowledge of brand journalism, advertising and partnership marketing Experience translating insights, ideas, and data into customer value Experience partnering with cross-functional teams, building influential and collaborative relationships Experience in entrepreneurial and fast-paced environments Experience working with global B2B and B2C brandsA clear, proven understanding of how to create groundbreaking strategic foundations for pitches that meet our brand partners' business objectives Ability to manage up, down, and laterally, keeping all stakeholders proactively involved and updated throughout the life of a project
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
The Brand Strategy team is a growing group of integrated marketing managers and strategists who harness the technology, creativity and insights of The Washington Post to create marketing campaigns for our advertising partners that make an impact. We are passionate about providing meaningful solutions that are not about us, but about our clients. We build strategies and proposals that are innovative, delightfully creative and most importantly, performative. We are looking for a Head of Brand Strategy to be our “storyteller in chief”, to define and steward the client-specific narratives we bring to market and to lead the team to do the best work of their careers.
Job Summary
The Head of Brand Strategy will lead our pitch function within the Client Solutions Marketing department. This leader will play a pivotal and influential role within Marketing leadership and will cultivate and deliver excellence in client strategy and proposal development. Our ideal candidate has a proven track record of empowering and growing teams, is a master teacher of the art and science of distilling the complex into accessible on-brand marketing concepts, loves ideating and creating new ways of solving old challenges, and believes that deadlines have the power to enhance, not compromise creativity. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. This role will report directly to the VP of Marketing for Client Solutions.
Motivation
You take pride in your exceptional strength in understanding what our clients need from their advertising and marketing solutions partners. You love running a tight ship - you are a leader who is biased towards action and are not afraid to do the work that needs to be done.You are competitive and love to win. You get energy from helping to close deals. You have the ability to provide clear and concise direction and oversight along with helpful feedback. You are a creative soul who believes that a diversity of views and backgrounds bring about the best ideas. You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product developers and finance.You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.
Responsibilities
Lead a team dedicated to synthesizing brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into compelling marketing programs Operate as an authoritative and collaborative leader in strategy sessions, bringing in the right mix of internal teams in a productive manner Continue to drive and refine the successful formula for smart and strategic frameworks for pitches/responses to RFPs and other opportunities Work collaboratively with Product Marketing, Creative Group and Operations leadership to ensure ongoing agreement on priorities, set and achieve goals, all while making adjustments to accommodate changing market conditions and emerging opportunities.Partner with Sales leadership on client and category go-to-market strategies Work with internal stakeholders to develop unique cross-platform partnerships, experiences or content programs for advertisers and create opportunities for revenue generation.Develop special projects related to industry insights, marketplace trends and category reports to inform department solutions.Cultivate relationships and facilitate efficient, transparent communication within the Brand Strategy team and with other internal cross-functional partners: sales, creative, product, editorial, research, and consumer marketing.
Qualifications
5+ years of experience in a brand strategy leadership role and 10+ years of overall experience in brand strategy, advertising or partnership marketing Deep knowledge of brand journalism, advertising and partnership marketing Experience translating insights, ideas, and data into customer value Experience partnering with cross-functional teams, building influential and collaborative relationships Experience in entrepreneurial and fast-paced environments Experience working with global B2B and B2C brandsA clear, proven understanding of how to create groundbreaking strategic foundations for pitches that meet our brand partners' business objectives Ability to manage up, down, and laterally, keeping all stakeholders proactively involved and updated throughout the life of a project
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
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Director of strategy & marketing job description example 2
T&M Services director of strategy & marketing job description
About Pendulum
Pendulum is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual's transparency and strong communication to enable the most effective and efficient path to team success.
If you're interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Position Summary:
We are seeking a talented individual with a proven track record of driving key business results to be our Senior Director of PR/Comms and Brand Marketing. This individual will work closely with the CEO and revenue teams to drive consumer and healthcare professional awareness, growth and retention. If you are driven by results, collaboration with strong leaders, strategic knowledge of the business, and identifying/executing new growth opportunities, we are looking for you!
What You'll Do:
● Work closely with CEO, Revenue, Operations, Finance and Compute teams to build a brand that ultimately drives new and returning revenue from consumers, healthcare professionals and strategic partners.
● Drive and manage PR. Partner with CEO and revenue driving teams to drive PR with goals of increasing revenue, brand awareness, and visibility of Pendulum to partners/investors.
● Lead design and packaging. Ensure consumer revenue, HCP revenue, partnerships, and website teams have ads/content needed to drive revenue. Collaborate closely with Revenue and Operations teams to plan and deliver products.
● Lead and manage content to ensure consumer and HCP revenue teams have ads/social content needed to drive revenue. Build high converting organic traffic to website through SEO.
● Own website to optimize conversion for both consumer and HCP revenue, collaborate with HR to ensure website brings top talent, ensure website clearly articulates brand and differentiation of Pendulum to further drive PR.
● Help drive nascent channels in partnership with consumer and HCP revenue teams (e.g., TV, retail, QVC, online marketplaces).
● Work with Retention team to foster brand loyalty, referrals and community that drives retention.
● Manage P&L/budgets for Marketing, Creative and Product Development consistent with business strategy and goals.
Knowledge Requirements:
● 10+ years of progressive experience in building high growth brands in the health and wellness space.
● Built, managed and optimized novel brands using quantitative data to drive decisions.
● Scientific understanding of the microbiome/supplements field and how to communicate to both consumers and healthcare professionals.
● Proven ability to manage complex, cross-functional development projects with multiple scenarios and stakeholders
● Ability to collaborate across all levels of the organization leveraging respectful, transparent communication.
● Highly driven, motivated self-starter and innovative, growth-mindset thinker.
● Seeks to continually drive and inspire the organization to the next level of performance through collaborative efforts.
● Commitment to strategic and financial results with a strong sense of ownership for projects and results.
Pendulum's™ team is as diverse as a healthy microbiome. We welcome all to apply.
Pendulum is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual's transparency and strong communication to enable the most effective and efficient path to team success.
If you're interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Position Summary:
We are seeking a talented individual with a proven track record of driving key business results to be our Senior Director of PR/Comms and Brand Marketing. This individual will work closely with the CEO and revenue teams to drive consumer and healthcare professional awareness, growth and retention. If you are driven by results, collaboration with strong leaders, strategic knowledge of the business, and identifying/executing new growth opportunities, we are looking for you!
What You'll Do:
● Work closely with CEO, Revenue, Operations, Finance and Compute teams to build a brand that ultimately drives new and returning revenue from consumers, healthcare professionals and strategic partners.
● Drive and manage PR. Partner with CEO and revenue driving teams to drive PR with goals of increasing revenue, brand awareness, and visibility of Pendulum to partners/investors.
● Lead design and packaging. Ensure consumer revenue, HCP revenue, partnerships, and website teams have ads/content needed to drive revenue. Collaborate closely with Revenue and Operations teams to plan and deliver products.
● Lead and manage content to ensure consumer and HCP revenue teams have ads/social content needed to drive revenue. Build high converting organic traffic to website through SEO.
● Own website to optimize conversion for both consumer and HCP revenue, collaborate with HR to ensure website brings top talent, ensure website clearly articulates brand and differentiation of Pendulum to further drive PR.
● Help drive nascent channels in partnership with consumer and HCP revenue teams (e.g., TV, retail, QVC, online marketplaces).
● Work with Retention team to foster brand loyalty, referrals and community that drives retention.
● Manage P&L/budgets for Marketing, Creative and Product Development consistent with business strategy and goals.
Knowledge Requirements:
● 10+ years of progressive experience in building high growth brands in the health and wellness space.
● Built, managed and optimized novel brands using quantitative data to drive decisions.
● Scientific understanding of the microbiome/supplements field and how to communicate to both consumers and healthcare professionals.
● Proven ability to manage complex, cross-functional development projects with multiple scenarios and stakeholders
● Ability to collaborate across all levels of the organization leveraging respectful, transparent communication.
● Highly driven, motivated self-starter and innovative, growth-mindset thinker.
● Seeks to continually drive and inspire the organization to the next level of performance through collaborative efforts.
● Commitment to strategic and financial results with a strong sense of ownership for projects and results.
Pendulum's™ team is as diverse as a healthy microbiome. We welcome all to apply.
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Director of strategy & marketing job description example 3
Pendulum Therapeutics director of strategy & marketing job description
About Pendulum
Pendulum is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual's transparency and strong communication to enable the most effective and efficient path to team success.
If you're interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Position Summary:
We are seeking a talented individual with a proven track record of driving key business results to be our Senior Director of PR/Comms and Brand Marketing. This individual will work closely with the CEO and revenue teams to drive consumer and healthcare professional awareness, growth and retention. If you are driven by results, collaboration with strong leaders, strategic knowledge of the business, and identifying/executing new growth opportunities, we are looking for you!
What You'll Do:
● Work closely with CEO, Revenue, Operations, Finance and Compute teams to build a brand that ultimately drives new and returning revenue from consumers, healthcare professionals and strategic partners.
● Drive and manage PR. Partner with CEO and revenue driving teams to drive PR with goals of increasing revenue, brand awareness, and visibility of Pendulum to partners/investors.
● Lead design and packaging. Ensure consumer revenue, HCP revenue, partnerships, and website teams have ads/content needed to drive revenue. Collaborate closely with Revenue and Operations teams to plan and deliver products.
● Lead and manage content to ensure consumer and HCP revenue teams have ads/social content needed to drive revenue. Build high converting organic traffic to website through SEO.
● Own website to optimize conversion for both consumer and HCP revenue, collaborate with HR to ensure website brings top talent, ensure website clearly articulates brand and differentiation of Pendulum to further drive PR.
● Help drive nascent channels in partnership with consumer and HCP revenue teams (e.g., TV, retail, QVC, online marketplaces).
● Work with Retention team to foster brand loyalty, referrals and community that drives retention.
● Manage P&L/budgets for Marketing, Creative and Product Development consistent with business strategy and goals.
Knowledge Requirements:
● 10+ years of progressive experience in building high growth brands in the health and wellness space.
● Built, managed and optimized novel brands using quantitative data to drive decisions.
● Scientific understanding of the microbiome/supplements field and how to communicate to both consumers and healthcare professionals.
● Proven ability to manage complex, cross-functional development projects with multiple scenarios and stakeholders
● Ability to collaborate across all levels of the organization leveraging respectful, transparent communication.
● Highly driven, motivated self-starter and innovative, growth-mindset thinker.
● Seeks to continually drive and inspire the organization to the next level of performance through collaborative efforts.
● Commitment to strategic and financial results with a strong sense of ownership for projects and results.
Pendulum's™ team is as diverse as a healthy microbiome. We welcome all to apply.
Pendulum is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual's transparency and strong communication to enable the most effective and efficient path to team success.
If you're interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Position Summary:
We are seeking a talented individual with a proven track record of driving key business results to be our Senior Director of PR/Comms and Brand Marketing. This individual will work closely with the CEO and revenue teams to drive consumer and healthcare professional awareness, growth and retention. If you are driven by results, collaboration with strong leaders, strategic knowledge of the business, and identifying/executing new growth opportunities, we are looking for you!
What You'll Do:
● Work closely with CEO, Revenue, Operations, Finance and Compute teams to build a brand that ultimately drives new and returning revenue from consumers, healthcare professionals and strategic partners.
● Drive and manage PR. Partner with CEO and revenue driving teams to drive PR with goals of increasing revenue, brand awareness, and visibility of Pendulum to partners/investors.
● Lead design and packaging. Ensure consumer revenue, HCP revenue, partnerships, and website teams have ads/content needed to drive revenue. Collaborate closely with Revenue and Operations teams to plan and deliver products.
● Lead and manage content to ensure consumer and HCP revenue teams have ads/social content needed to drive revenue. Build high converting organic traffic to website through SEO.
● Own website to optimize conversion for both consumer and HCP revenue, collaborate with HR to ensure website brings top talent, ensure website clearly articulates brand and differentiation of Pendulum to further drive PR.
● Help drive nascent channels in partnership with consumer and HCP revenue teams (e.g., TV, retail, QVC, online marketplaces).
● Work with Retention team to foster brand loyalty, referrals and community that drives retention.
● Manage P&L/budgets for Marketing, Creative and Product Development consistent with business strategy and goals.
Knowledge Requirements:
● 10+ years of progressive experience in building high growth brands in the health and wellness space.
● Built, managed and optimized novel brands using quantitative data to drive decisions.
● Scientific understanding of the microbiome/supplements field and how to communicate to both consumers and healthcare professionals.
● Proven ability to manage complex, cross-functional development projects with multiple scenarios and stakeholders
● Ability to collaborate across all levels of the organization leveraging respectful, transparent communication.
● Highly driven, motivated self-starter and innovative, growth-mindset thinker.
● Seeks to continually drive and inspire the organization to the next level of performance through collaborative efforts.
● Commitment to strategic and financial results with a strong sense of ownership for projects and results.
Pendulum's™ team is as diverse as a healthy microbiome. We welcome all to apply.
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Updated March 14, 2024
Updated March 14, 2024