Editors Note: This is a guest post written by Dan Jones – Co-founder of BEAMS Mobility. His opinions are his own.
According to a recent Forbes survey, 59% of senior executives would rather watch a video than read text. Flyers, pamphlets, email and books simply cannot compete with the engagement and entertainment of video.
TV and movie streaming service Netflix is the single biggest driver of internet bandwidth in the world, closely followed by YouTube. Not surprisingly, YouTube is the leader in terms of internet bandwidth to mobile devices. Both of these services are available to the consumer on all devices – TV, computer, mobile, and tablet.
One thing is clear, we love to be engaged and entertained by video and the convergence of mobile and video offers the height of engagement.
Video also serves as the perfect learning tool, as it is easier to consume than the written word. In fact, video learning is currently disrupting the education space with companies like Skillshare.com, CreativeLive.com and Lynda.com, all of which which are video-based learning programs, becoming the new norm for ‘just in time’ learning.
Enterprise is now starting to understand the benefits of video too.
There are great wins to be had in terms of reduced training costs and by helping to promote retention by keeping staff engaged in an ‘anywhere, anytime’ mobile world.
Knowledge transfer is a key driver in this, where one-to-many training via video is much more cost effective than one-to-one in-person training. Long gone are the days when the HR Manager would role out the VHS player with comic genius John Cleese teaching you how not to provide customer service. Just imagine those same videos accessible wherever and whenever you need your staff to access them, via their smartphone … now that’s more like it.
Let’s explore 5 easy ways to keep your staff engaged with video in your organisation:
So much knowledge is lost when a presentation is given to a small team and then not effectively shared throughout the wider organisation. Sending a PDF is never ‘good enough’.
Imagine you’re a movie executive based in Los Angeles, you are required to present the international marketing plan for an upcoming release to the various territories around the world. Making a time for that meeting is near impossible to organise. Instead, you could record your presentation, complete with voice over, in Keynote or Powerpoint (use the ‘Record Slideshow’ function) and distribute that presentation, securely, to the mobile phone of every team member in each of those territories. To be viewed whenever and wherever they need to access the information.
This is particularly useful if you have technical staff that work remotely. Ask one person to hold a phone and record the other person talking through a simple step-by-step guide or ‘how to’ video. This can then be distributed to a person or team – locally, nationally or internationally via a smartphone or online.
Now can you see how cost effective video learning can be?
This one goes without saying, but allowing people to access video content on the train home or on the job when they need to access the information can be game changing for an organisation.
Picture a technician on-site at a job, faced with technology that she has yet to be trained on. She can pull out an app and find the video with instructions supplied direct from the manufacturer.
Video has often been perceived as too hard and too expensive.
In today’s world where most people carry an HD quality video camera in their pocket, that perception is fading. However, it’s important to remember that while it’s easier than ever before to create video content, quality content is still a key factor in keeping your staff engaged and entertained.
Video can also act as fuel for a variety of marketing channels, so there are opportunities to create content that can both aid staff and be used as branded content. Hiring a videographer is now easier than ever and much more cost effective than you would think.
Offering a rewards system for increased engagement, participation and views is a great way to keep staff engaged in fresh content.
As mobile technology becomes more prevalent in our daily lives and our workforces become more and more distributed or remote, video presents itself not only as a means to promote our brands, but also as an opportunity to drive learning and a highly engaged culture within our organisations.
Dan Jones is the Co-founder of BEAMS Mobility. BEAMS offers a secure mobile video app and analytics platform for pushing training video content direct to your customers or your mobile workforce, via their smartphone. BEAMS also offers a full-service video content production team and access to licensed content.
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