Editor’s Note: This is a guest post by PJ Taei – President at Uscreen. His opinions are his own.
No matter what type of business you’re running, your employees always need training and refreshers to help them best fulfill their roles, and help you achieve your business goals!
This means, if you want to grow your business, you need to provide your employees with continuous education, so that they can always thrive and stay on top of all the important industry developments and innovations.
Traditional employee training, whether it comes in the form of one-on-one training sessions, or a complete training series, can be very time-consuming and expensive! Not even counting the logistical issues, and the time that you personally have to invest to make sure that you’re employees are receiving the proper education.
On the other hand, online employee training via custom, thoughtful video content is a great way to make sure that your entire workforce is on the same page.
So let’s cover 5 ways online employee training can help you grow your business:
1. It significantly helps employee retention
Regardless of the type of business you’re running or even the industry that you’re operating in, one of the keys to achieving and maintaining the desired level of growth comes down to your ability to both a) attract top talent into the fold, and b) make sure that they stay there for the long haul.
When you put things within that context, online employee training may be one of the most valuable assets that you have available to you.
According to one recent study, 40% of employees who do not receive the job training they need to succeed are very likely to leave their position within the first year of employment. Even offering them a bigger salary isn’t necessarily going to keep them around.
They want the tools to succeed and they want them now – which means that simply by launching an eLearning platform for your employees, you’re providing them with the knowledge and motivation that they need to best perform their jobs!
2. It also helps with employee engagement
To have a healthy business that always keeps thriving and growing, you need to have motivated and engaged employees. You could hire the best people, and have a collection of some of the best employees in your industry, but it ultimately won’t make a difference in terms of growth if they’re not highly engaged, and satisfied with the job you’re asking them to do in the first place.
Fortunately, online employee training has you covered in that way, too. Not only did that same survey outlined above show that online employee training helps to make people more engaged, and satisfied with their job positions, but companies with engaged employees also tend to outperform those without to the tune of 202%.
3. It’s what your employees want
All of this funnels directly into one of the most important benefits of online employee training: it’s what your employees actually expect from you in the first place.
According to another study, 76% of employees say that they’re actively looking for career growth opportunities. These types of training materials – along with other types of collateral aimed at development like presentations are how you provide it.
With the right type of custom video content, whether it’s a simple onboarding program or a technical product and service training series, you’re not just creating better employees in a general sense – you’re creating a workforce that is literally operating at peak efficiency in terms of the goal of growing your business.
4. It’s cost effective
Within the context of all of this, it’s also critical for you to look at another area of your business that is majorly affected by your decision to switch to online employee training: namely, your bottom line.
When you accept the fact that employee training is not longer a recommendation but a requirement, you begin looking for ways to meet this goal that is a) effective, and b) as inexpensive as it can possibly be.
Online training checks both of these boxes by giving you the chance to offer robust training and development options in a way that doesn’t require you to constantly bring in paid (expensive) instructors, stop productivity whenever you onboard new employees and more. It’s on-demand content that is available at any time from any device on your OTT service, allowing you to both cater to individual people and keep your business moving forward at all times as well.
5. It’s incredibly malleable
Finally, another one of the major ways that online employee training can help grow your business has to do with its inherent malleability. As a format it can essentially be whatever you need it to be, whenever you need it to be that, no matter what.
Because you can break things down within the context of smaller groups of employees, the lessons themselves can also be far more specific. Content is created less from a broad “here is how you succeed within our industry” approach and can be narrowed into a “here is how you, specifically, succeed within your position” angle.
This doesn’t just allow you to take a far more holistic approach to training in general. It also allows you to really devote time and attention to unique people in the ways that they themselves need. People who need more attention and a personalized touch can get it, which isn’t necessarily possible in a more traditional training environment – almost by their very design.
Online employee training also supports all of the ways that people already learn more effectively – through visual communication – so the quality of the education is that much better as well.
Let’s face it, traditional employee training programs are outdated, they’re expensive, you can’t track and assess the training sessions properly, and most importantly they’re time-consuming and unattractive! But with an online employee training, you can easily track the training progress, and evaluate your workforce, with a push of a few buttons.