Whether you’re a startup company or an old business rooted in tradition, mobile marketing can seem like an intimidating aspect to add to your marketing mix.
Before you can implement a strategy for mobile app acquisition and retention, you need a mobile app. Not to worry, though, because many freelancers can build iOS and Android apps for affordable prices.
Once you have or plan to have, your smartphone app up and running, you can start devising a mobile marketing plan. Mobile marketing has some different metrics than traditional advertising, such as CTR (click-through-rate) or CPC (cost per click) versus traditional impressions.
The availability of mobile devices has allowed for entirely new strategies such as location-based marketing, like geofencing, but several other tactics and strategies can be transferred to mobile marketing from traditional marketing.
When TV, radio, and print ads reigned supreme, an abundance of data and best practices were gathered regarding advertising and marketing.
Our friends the mobile marketing gurus at CleverTap put together an infographic explaining how to use traditional marketing expertise to boost your mobile app.
Check out the infographic below for details.
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
