General manager/director of sales demographics and statistics in the US
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General manager/director of sales demographics by:
General manager/director of sales gender statistics
32.0% of general managers/director of sales are women and 68.0% of general managers/director of sales are men.
- Male, 68.0%
- Female, 32.0%
General manager/director of sales gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.0% |
| Female | 32.0% |
General manager/director of sales gender pay gap
Women earn 84¢ for every $1 earned by men
Male income
$74,210
Female income
$62,036
General manager/director of sales gender ratio over time
This data breaks down the percentage of men and women in general manager/director of sales positions over time. Currently, 32.0% of general managers/director of sales are female.
General manager/director of sales gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.84% | 44.16% |
| 2011 | 55.47% | 44.53% |
| 2012 | 56.15% | 43.85% |
| 2013 | 56.07% | 43.93% |
| 2014 | 54.08% | 45.92% |
| 2015 | 53.57% | 46.43% |
| 2016 | 53.43% | 46.57% |
| 2017 | 52.32% | 47.68% |
| 2018 | 67.59% | 32.41% |
| 2019 | 67.69% | 32.31% |
| 2020 | 66.87% | 33.13% |
| 2021 | 68.02% | 31.98% |
General manager/director of sales related jobs gender ratio
We compared general managers/director of sales with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| General Manager/Director Of Sales | 68% | 32% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
General manager/director of sales demographics by race
The most common ethnicity among general managers/director of sales is White, which makes up 78.2% of all general managers/director of sales. Comparatively, 9.8% of general managers/director of sales are Hispanic or Latino and 4.4% of general managers/director of sales are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
General manager/director of sales race
| General manager/director of sales race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
General manager/director of sales race and ethnicity over time
See how general manager/director of sales racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
General manager/director of sales race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
General manager/director of sales wage gap by race
According to our data, unknown general managers/director of sales have the highest average salary compared to other ethnicities. Black or african american general managers/director of sales have the lowest average salary at $69,349.
| Ethnicity | Salary |
|---|---|
| Unknown | $78,401 |
| White | $75,315 |
| Black or African American | $69,349 |
| Asian | $74,522 |
| Hispanic or Latino | $73,752 |
Average general manager/director of sales age
See how the average age of general managers/director of sales varies based on ethnicity and gender.
Male
Female
General manager/director of sales age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
General manager/director of sales age breakdown
The average age of general managers/director of sales is 40+ years years old, representing 71% of the general manager/director of sales population.
General manager/director of sales age breakdown
| General Manager/Director Of Sales Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
General manager/director of sales educational attainment
The most common degree for general managers/director of sales is bachelor's degree, with 66% of general managers/director of sales earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 9%.
- Bachelor's, 66%
- Associate, 15%
- Master's, 9%
- High School Diploma, 5%
- Other Degrees, 5%
General managers/director of sales by degree level
| General manager/director of sales degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Associate | 15% |
| Master's | 9% |
| High School Diploma | 5% |
| Other Degrees | 5% |
General manager/director of sales jobs you might like
General manager/director of sales wage gap by degree level
According to the data, general managers/director of sales with a Master's degree earn more than those without, at $100,734 annually. With a Doctorate degree, general managers/director of sales earn a median annual income of $93,801 compared to $86,350 for general managers/director of sales with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $100,734 |
| High School Diploma or Less | $61,583 |
| Bachelor's Degree | $86,350 |
| Doctorate Degree | $93,801 |
| Some College/ Associate Degree | $61,522 |
General manager/director of sales employment statistics
Company size where general managers/director of sales work
Below, you can see the size of companies where general managers/director of sales work.
General manager/director of sales jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 14% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 16% |
General manager/director of sales jobs by industry
The most common industries for general managers/director of sales are hospitality, automotive and professional.
General manager/director of sales industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 22% |
| Automotive | 11% |
| Professional | 9% |
| Media | 7% |
| Fortune 500 | 7% |
| Construction | 6% |
| Retail | 6% |
| Health Care | 5% |
| Real Estate | 5% |
| Manufacturing | 4% |
| Transportation | 3% |
| Finance | 3% |
| Technology | 3% |
| Telecommunication | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Education | 1% |
| Insurance | 1% |
General manager/director of sales turnover and employment statistics
General manager/director of sales unemployment rate over time
The unemployment rate for general managers/director of sales between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
General manager/director of sales unemployment rate by year
| Year | General manager/director of sales unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average general manager/director of sales tenure
The average general manager/director of sales stays at their job for 1-2 years, based on the 1,485 general managers/director of sales resumes in Zippia's database.
General manager/director of sales tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 9% |
| 1-2 years | 34% |
| 3-4 years | 20% |
| 5-7 years | 17% |
| 8-10 years | 7% |
| 11+ years | 13% |
General manager/director of sales LGBT ratio compared to similar jobs
Review the percent of general managers/director of sales that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| General Manager/Director Of Sales | 7.25% | - |
| Promotion Manager | 9.54% | 8,515 |
| Business Analytics Director | 9.86% | 74,532 |
| Touring Production Manager | 16.11% | 56,893 |
Similar general manager/director of sales jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Promotion Manager | 9.54% | 8,515 |
| Business Analytics Director | 9.86% | 74,532 |
| Touring Production Manager | 16.11% | 56,893 |
Foreign languages spoken by general managers/director of sales
The most common foreign language among general managers/director of sales is Spanish at 39.1%. The second-most popular foreign language spoken is French at 17.4% and Portuguese is the third-most popular at 6.5%.
- Spanish, 39.1%
- French, 17.4%
- Portuguese, 6.5%
- Chinese, 4.3%
- German, 4.3%
- Other, 28.4%
General manager/director of sales languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.1% |
| French | 17.4% |
| Portuguese | 6.5% |
| Chinese | 4.3% |
| German | 4.3% |
| Other | 28.4% |
