Global brand manager job description

Join us as we pursue our disruptive new vision to create a world where data provides clarity, elevates discussion and accelerates progress. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we're committed to our work, customers, having fun and most importantly to each other's success. Learn more about Splunk careers and how you can become a part of our journey!
Role


We are looking for a Manager, Global Brand Management to partner with our Brand Programs team on the buildout of brand management programs and processes. In this role, you will partner with cross-functional teams to understand brand needs and liaise with the broader Brand+Creative team to inform future brand assets, guidelines, and projects.


Responsibilities



Define the assets needed for brand engagement, enablement and unification Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps. Manage all Brand Management Team communications: Own all brand comms channels and comms roadmaps, host brand office hours and build out / deliver on global brand announcements. Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency Define regional brand management practices and establish brand review process for global consistency Lead brand education and training for employees, agencies and partners Leverage sales online training platform to build out brand enablement Own the branded merchandise strategy and coordination of the Splunk T-Shirt Committee



Requirements



Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment Strategic thinker with strong attention to detail 8+ working as a Brand Manager in B2B or tech Proven experience building and delivering on integrated brand programs and managing brand tools, processes, and assets Excellent communication and presentation skills



Education



Bachelor of Science degree in Marketing, Communications, Graphic Design, or similar discipline. We will accept any suitable combination of education, experience or training.
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. For job positions in locations where required, we will consider employment for qualified applicants with arrest and conviction records.
(Colorado only*) Minimum base salary of $110,000.00. You may also be eligible for incentive pay + equity + benefits.*Note: Disclosure per sb19-085 (8-5-201 et seq).

Thank you for your interest in Splunk!

This is a unique opportunity to be a part of a dynamic and integral team. As we continue to invest in major programs and strategic initiatives, we are looking for a talented and passionate marketer to join our team within the Critical Care business unit. This role will lead key initiatives, product launches, and market development campaigns. This role will report to the Sr Director of Global Brand Strategy and Digital Innovation.

The ideal candidate will have experience developing strategic multi-channel campaigns that drive brand value, engage existing customers, expand user base, and contribute to achieving overall business goals. They bring new marketing ideas to the organization and can develop strategies and as well as successfully execute them. They demonstrate accountability, lead with integrity, and take pride in their work.
**Key initiatives:**


+ Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts


+ Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points


+ Partner with product marketing on NPD to develop positioning, value proposition, messaging platform, and product names


+ Gain insights from market research to inform marketing initiatives


+ Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects


+ Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics


+ Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines


+ Apply consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements


+ Act as internal brand steward for Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide


+ Manage assigned brand budgets


+ Develop department operational procedures and processes that foster effective communications and collateral


+ Monitor metrics to track program effectiveness and ROI


**Basic Qualifications:**


+ Bachelor's Degree or equivalent 8 years of related work experience in sales, marketing or healthcare industry required OR


+ Master's Degree or equivalent and 6 years of related experience working in sales, marketing, or healthcare industry Required


**Preferred Qualifications:**


+ Substantial knowledge and understanding in applying brand strategy to communication challenges


+ Knowledge and understanding of brand communication channels; print, digital and new media production


+ Understanding of related aspects of brand marketing concepts and principles


+ Strict attention to detail


+ Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization


+ Ability to manage competing priorities in a fast paced environment


+ Represents leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management


+ Proven successful project management skills


+ Excellent communication skills and interpersonal relationship skills including negotiating, and relationship management skills with ability to drive achievement of objectives


+ Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards


+ Maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts.


Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.


Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19 or have a valid religious or medical exemption from being vaccinated.

The ServiceNow Global Brand Marketing team is a passionate team of strategic & creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a Brand Manager with a history of building brands, through traditional and non-traditional channels, to manage and grow the branded merchandise program at ServiceNow. Reporting directly to our Director, Brand Management, you will play a key role in how our brand is perceived and experienced by employees, customers and beyond. You will bring our brand to life through branded merchandise itself, as well as the digital, physical and experiential platforms we deliver our branded merchandise through.

The Brand Manager will have a background in managing complex programs across a matrixed organization. You will be a pro at partnering with internal stakeholders to understand their goals, setting clear strategies, and collaborating closely with project management, creative and production partners to successfully execute against those strategies. You are a strong strategic and creative thinker, with a passion for learning, exploring industry trends, and bringing new ideas to the table to excite and delight your stakeholders and their customers. You are a master of taking the strategic lead on big projects in unchartered territory with exciting goals. At the same time, you thrive in managing the daily operational details required to keep a large-scale, core program on track. You understand the importance of building a consistent and cohesive brand at scale and can influence stakeholders across the globe to join you in building and protecting the brand in kind.
What you get to do in this role:

Manage the daily operations of, and ongoing relationship with, multiple global creative agencies specializing in merchandise design, sourcing & fulfillment, e-commerce management, and event execution.

Manage the ongoing selection, branding and creative approval of the full catalog of ServiceNow branded merchandise available across all regional e-commerce platforms.

Take strategic lead on merchandise guideline development, including ongoing optimization and enablement across our 22K+ global network of employees.

Manage the strategy and execution of program growth across global events, on-site retail experiences, customer gifting programs, new hire onboarding, and more.

Work closely with internal and agency creative teams on new product design, using our growing system of brand design elements to establish a fully bespoke catalog of custom merchandise, unique to ServiceNow.

Establish a practice of regular analysis and reporting of program success, using sales analysis, sourced feedback and trend research to create strategically grounded recommendations and influence program evolution.

Partner with a variety of stakeholders across the company to guide, and sometimes lead, custom merchandise design and e-commerce projects, ensuring brand guideline adherence, and remediating as needed with alternative solutions.

Develop briefs for Brand-led projects. Educate on the brief process for stakeholder-led projects, reviewing briefs and providing support as needed through project completion.

Manage the execution of high-priority, quick turn custom projects for company leadership.

Manage all internal program communications and campaigns with support from creative resources and Employee Communication team partners, while also being comfortable writing/editing copy and posting communications on various digital platforms as needed.

Partner with Digital Technology to manage e-commerce site optimizations, integrations, and digital program expansion, including but not limited to the potential development of a customer facing e-commerce experience and digital business card solution.

Partner with leads in Sourcing, Shipping, Legal, Tax Compliance, etc. to understand operational requirements and ensure the program is well-managed, adheres to all corporate and legal policy, and is increasingly cost-efficient year over year.

Ensure consistency of the brand, the highest quality of product and design, and progressive environmental and sustainability goals and across all merchandise, digital platforms, operations and physical experiences.