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Global brand manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Soyoung Joo,

Soyoung Joo

Below we've compiled a list of the most critical global brand manager skills. We ranked the top skills for global brand managers based on the percentage of resumes they appeared on. For example, 7.6% of global brand manager resumes contained brand management as a skill. Continue reading to find out what skills a global brand manager needs to be successful in the workplace.

15 global brand manager skills for your resume and career

1. Brand Management

Here's how global brand managers use brand management:

Managed global brand management activities.
Directed the sales, marketing, and brand management of beer brands for on and off premise segments.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how global brand managers use market research:

Coordinated and analyzed market research findings and collaborated on the generation of product concepts.
Lead the development and interpretation of qualitative and quantitative market research.

3. Project Management

Here's how global brand managers use project management:

Team members included engineering, marketing, project management, industrial engineering, quality assurance, training and literature production.
Define targeted business and marketing plans; develop e-solution for project management, project collaboration and a content management system.

4. Global Brand Strategy

Here's how global brand managers use global brand strategy:

Led research and development of corporate sponsorship program as member of Dell Global Brand Strategy Group.

5. Brand Marketing

Here's how global brand managers use brand marketing:

Collaborated with the Global Brand Marketing team to ensure that U.S. marketing plans are in line with product strategy.
Collaborate with global brand marketing team in the development of special and exclusive products.

6. Brand Positioning

Here's how global brand managers use brand positioning:

Refined interline brand positioning to better address changing marketplace trends and support company transformation towards higher margin offerings.
Conduct strategic competitive analysis to continue to improve brand positioning and increase brand awareness.

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7. Creative Strategy

Here's how global brand managers use creative strategy:

Supported creation and implementation of global brand and creative strategy to 7 key markets.

8. PowerPoint

Here's how global brand managers use powerpoint:

Directed and reviewed over 1,200 PowerPoint presentations annually.
Communicate with fabricators and dealers to insure current product information using Microsoft PowerPoint.

9. Brand Development

Here's how global brand managers use brand development:

Lead strategic planning, strategic marketing partnerships, brand development and business development for new intellectual property projects.
Provide brand development recommendation to A&P budget holders to meet annual plan and rolling forecast targets per each innovation.

10. Digital Marketing

Here's how global brand managers use digital marketing:

Key player on a multi-national team responsible for digital marketing, lead generation and sales support (i.e.
Enhanced digital marketing campaign with relevant content which initiated several hundred thousand brand conversions from downloads and engagements to unit sales.

11. Marketing Mix

Here's how global brand managers use marketing mix:

Monitored and controlled all brand financials in marketing mix.
Managed marketing mix and external agency collaborations for trade and consumer communications.

12. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how global brand managers use r:

Investigated at-home consumer usage and satisfaction of R Aura, resulting in key changes in service strategy.
Developed exclusive products for Barnes & Noble, Zany Brainy, FAO Schwarz and Toys R Us.

13. Consumer Insights

Here's how global brand managers use consumer insights:

Spearheaded consumer insight research to refine brand strategy & consumer segmentation, optimize product quality and marketing communication effectiveness.
Informed new merchandising tools and experiences by participating in gathering of consumer insights and marketplace research.

14. Channel Marketing

Here's how global brand managers use channel marketing:

Led Guardsman's rebranding and retail positioning, channel marketing, and implemented the brand strategy globally.
Develop and direct public relations strategy for overall company exposure and the various vertical channel marketing business segments.

15. Marketing Campaigns

Here's how global brand managers use marketing campaigns:

Heightened marketing campaigns by designing and editing company newsletters, product marketing literature, magazine, and website advertisements.
Oversee design and implementation of all aspects of marketing campaigns, including packaging, advertising, documentation, and collateral material.

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What skills help Global Brand Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on global brand manager resumes?

Soyoung Joo

Assistant Professor of Marketing, Siena College

Communication and time management skills are valuable skills for marketing managers.

What soft skills should all global brand managers possess?

Soyoung Joo

Assistant Professor of Marketing, Siena College

Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.

Do you want to know more?

List of global brand manager skills to add to your resume

The most important skills for a global brand manager resume and required skills for a global brand manager to have include:

Brand Management
Market Research
Project Management
Global Brand Strategy
Brand Marketing
Brand Positioning
Creative Strategy
PowerPoint
Brand Development
Digital Marketing
Marketing Mix
R
Consumer Insights
Channel Marketing
Marketing Campaigns
Social Media Marketing

Product Development
ROI
Product Management
Creative Briefs
Direct Reports
External Agencies
Product Portfolio
Leveraged
Revenue Growth
SEO
Integrated Marketing
Creative Development
Cycle Management
Internal Stakeholders
CRM
Creative Direction

Business Cases
Trade Shows
Business Development
Visual Identity
Brand Awareness
Brand Design
Consumer Research
Global Markets
Persuasion
Competitive Analysis
Product Line
Go-To-Market Strategy
Develop Go-To-Market
Pricing Strategy
Global Portfolio

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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