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Interactive marketing strategist education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become an interactive marketing strategist. Interactive marketing strategists usually study communication, marketing, or business. 75% of interactive marketing strategists hold a bachelor's degree, and 22% hold an master's degree. We analyzed 85 real interactive marketing strategist resumes to see exactly what interactive marketing strategist education sections show.

The most common colleges for interactive marketing strategists are the University of Wisconsin Colleges and the University of Wisconsin Colleges.

There are also many online interactive marketing strategist courses to help get the education required to be an interactive marketing strategist.

What education do you need to become an interactive marketing strategist?

What degree do you need to be an interactive marketing strategist?

The most common degree for interactive marketing strategists is bachelor's degree, with 75% of interactive marketing strategists earning that degree. The second and third most common degree levels are master's degree degree at 22% and master's degree degree at 1%.
  • Bachelor's, 75%
  • Master's, 22%
  • High School Diploma, 1%
  • Associate, 1%

What should I major in to become an interactive marketing strategist?

You should major in communication to become an interactive marketing strategist. 17% of interactive marketing strategists major in communication. Other common majors for an interactive marketing strategist include marketing and business.

Most common colleges for interactive marketing strategists

Interactive marketing strategists often get their degrees at University of Wisconsin Colleges, Southern Connecticut State University, and Michigan State University. Here are the most common colleges for interactive marketing strategists in the US based on their resumes.
Interactive marketing strategist common collegePercentages
University of Wisconsin Colleges16.67%
Southern Connecticut State University6.67%
Michigan State University6.67%
Eastern Washington University6.67%
University of Delaware6.67%

Best majors for interactive marketing strategists

RankMajorPercentages
1Communication16.9%
2Marketing13.8%
3Business9.2%
4Graphic Design7.7%
5Advertising7.7%

Best colleges for interactive marketing strategists

The best colleges for interactive marketing strategists are Northeastern University, University of Southern California, and Northwestern University.

An interactive marketing strategist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for interactive marketing strategists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become interactive marketing strategists.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

4. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

5. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

6. University of Rhode Island

Kingston, RI • Private

In-state tuition

$14,138

Enrollment

13,743

7. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

8. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Enrollment

30,905

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

10. Virginia Polytechnic Institute and State University

Blacksburg, VA • Private

In-state tuition

$13,620

Enrollment

27,730

20 best online courses for interactive marketing strategists

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20. Product Strategy

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Top 10 most affordable universities for interactive marketing strategists

The most affordable schools for interactive marketing strategists are University of Florida, fashion institute of technology, and florida state university.

If the best universities for interactive marketing strategists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for interactive marketing strategists.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

4. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

5. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

6. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

7. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

8. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Cost of attendance

25,275

9. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

10. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

Top 10 hardest universities to get into for interactive marketing strategists

The hardest universities for interactive marketing strategists to get into are Northeastern University, University of Southern California, and Northwestern University.

Some great schools for interactive marketing strategists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for interactive marketing strategists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

4. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

5. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

6. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

7. University of Wisconsin - Madison

Madison, WI • Private

Admissions rate

52%

SAT average

1,365

8. University of Washington

Seattle, WA • Private

Admissions rate

49%

SAT average

1,347

9. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

10. Boston College

Chestnut Hill, MA • Private

Admissions rate

28%

SAT average

1,429

Top 10 easy-to-apply-to universities for interactive marketing strategists

The easiest schools for interactive marketing strategists to get into are Oklahoma Wesleyan University, university of the incarnate word, and gwynedd mercy university.

Some schools are much easier to get into. If you want to start your career as an interactive marketing strategist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for interactive marketing strategists.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

4. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

5. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

6. Texas A&M University - Kingsville

Kingsville, TX • Private

Admissions rate

89%

SAT average

1,035

7. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

8. Ottawa University

Ottawa, KS • Private

Admissions rate

78%

SAT average

1,024

9. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

10. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

Average interactive marketing strategist salary by education level

According to our data, interactive marketing strategists with a Doctorate degree earn the highest average salary, at $76,107 annually. Interactive marketing strategists with a Master's degree earn an average annual salary of $72,813.
Interactive marketing strategist education levelInteractive marketing strategist salary
Master's Degree$72,813
Bachelor's Degree$64,238
Doctorate Degree$76,107

Interactive marketing strategist education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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