What does an internet marketing manager do?
Internet marketing manager responsibilities
Here are examples of responsibilities from real internet marketing manager resumes:
- Manage company's PPC and SEO efforts, including all copywriting.
- Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
- Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
- Develop a deep understanding of the in house CMS system.
- Promote proper use of HTML language and stays abreast of developing HTML standards.
- Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
- Oversee B2B & B2C client sales, client management, and third-party marketing, cross-sell/retention strategies.
- Collaborate daily with international teams to leverage and develop assets.
- Determine appropriate ad placement within trade magazines and analyze ROI on placement.
- Launch successful social networking strategies using Facebook and LinkedIn presence leading to customer acquisition and increase brand awareness.
- Establish regular cross-departmental communications to leverage opportunities for list growth and fundraising, including celebrity appeals and partnerships.
- Define and implement appropriate measurement methods, metrics and ROI models to evaluate internet and electronic communication effort effectiveness.
- Design and develop working prototype UI for online languagetranslator testing application.
- Develop and train company employees on keyword-orient corporate blogging process and best practices.
Internet marketing manager skills and personality traits
We calculated that 9% of Internet Marketing Managers are proficient in Email Campaigns, Search Engine Optimization, and Content Strategy. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Internet Marketing Managers that have these skills listed on their resume here:
- Email Campaigns, 9%
Increased internet related portrait sessions by up to 200% yearly through website improvements, Email campaigns and keyword buying.
- Search Engine Optimization, 8%
Created organic search engine optimization for multiple dealership pages.
- Content Strategy, 7%
Established LifeLock content strategy and developed a library of SEO-friendly consumer content for organic search efficiency and conversion rate improvement.
- Marketing Campaigns, 5%
Developed and implemented email and print marketing campaigns targeted toward business and consumer audiences.
- Digital Marketing, 5%
Collaborate with key stake holders to develop integrated digital marketing strategy in support of business goals.
- Online Sales, 5%
Review partnership contracts and approve joint marketing opportunities that will increase site traffic and online sales.
Most internet marketing managers use their skills in "email campaigns," "search engine optimization," and "content strategy" to do their jobs. You can find more detail on essential internet marketing manager responsibilities here:
Creativity. One of the key soft skills for an internet marketing manager to have is creativity. You can see how this relates to what internet marketing managers do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an internet marketing manager resume shows how internet marketing managers use creativity: "manage the creative development and maintenance of banner and ad copy creative, constantly improving ctrs through a/b testing. "
Interpersonal skills. Another soft skill that's essential for fulfilling internet marketing manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to an internet marketing manager resume, here's how internet marketing managers can utilize interpersonal skills in their job responsibilities: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another skill that relates to the job responsibilities of internet marketing managers is organizational skills. This skill is critical to many everyday internet marketing manager duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "established market presence including trade shows, collateral materials, media plans, white papers, and overall organizational communications. "
Analytical skills. A big part of what internet marketing managers do relies on "analytical skills." You can see how essential it is to internet marketing manager responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical internet marketing manager tasks: "analyzed ppc, display, retargeting, and affiliate marketing programs. "
Communication skills. Another common skill required for internet marketing manager responsibilities is "communication skills." This skill comes up in the duties of internet marketing managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real internet marketing manager resume shows how this skill is central to what an internet marketing manager does: "designed and deployed personalized, dynamic intranet web application for regional sales offices to access information and to stimulate communications. "
The three companies that hire the most internet marketing managers are:
- LeasePlan Corporation1 internet marketing managers jobs
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Compare different internet marketing managers
Internet marketing manager vs. Marketing specialist
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
These skill sets are where the common ground ends though. The responsibilities of an internet marketing manager are more likely to require skills like "content strategy," "online sales," "pay per click," and "conversion rates." On the other hand, a job as a marketing specialist requires skills like "project management," "powerpoint," "customer service," and "strong project management." As you can see, what employees do in each career varies considerably.
Marketing specialists tend to make the most money working in the technology industry, where they earn an average salary of $64,666. In contrast, internet marketing managers make the biggest average salary, $108,045, in the internet industry.marketing specialists tend to reach similar levels of education than internet marketing managers. In fact, marketing specialists are 0.3% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Internet marketing manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that internet marketing manager responsibilities requires skills like "content strategy," "marketing campaigns," "email marketing," and "pay per click." But a web manager might use other skills in their typical duties, such as, "wordpress," "html css," "emerging technologies," and "project management."
Web managers earn similar levels of education than internet marketing managers in general. They're 0.5% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for internet marketing managers in the next 3-5 years?
Thomas Campbell Ph.D.
Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay
Internet marketing manager vs. Marketing executive
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an internet marketing manager is likely to be skilled in "search engine optimization," "content strategy," "online sales," and "email marketing," while a typical marketing executive is skilled in "product development," "sales strategies," "seo," and "powerpoint."
Marketing executives make a very good living in the retail industry with an average annual salary of $80,121. On the other hand, internet marketing managers are paid the highest salary in the internet industry, with average annual pay of $108,045.Most marketing executives achieve a similar degree level compared to internet marketing managers. For example, they're 4.8% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Internet marketing manager vs. Marketing administrator
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Even though a few skill sets overlap between internet marketing managers and marketing administrators, there are some differences that are important to note. For one, an internet marketing manager might have more use for skills like "search engine optimization," "content strategy," "online sales," and "google adwords." Meanwhile, some responsibilities of marketing administrators require skills like "powerpoint," "salesforce," "database management," and "customer service. "
Marketing administrators enjoy the best pay in the finance industry, with an average salary of $85,771. For comparison, internet marketing managers earn the highest salary in the internet industry.marketing administrators reach similar levels of education compared to internet marketing managers, in general. The difference is that they're 2.6% more likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.Types of internet marketing manager
Updated January 8, 2025
