Vice President, Brand and Product Marketing

Overview:
As Vice President, Brand and Product Marketing, you will be responsible for executing the company's marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will provide strategic direction, oversee the implementation of marketing initiatives, and lead multiple teams of marketing professionals to achieve organizational objectives.
Responsibilities:

* Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence

* Build and lead high-performing marketing teams, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence

* Develop and execute comprehensive marketing strategies aligned with the company's overall objectives and growth targets, taking into account market dynamics, competitive landscape, and customer insights

* Maintain the company's brand identity, positioning, and messaging across all channels and touchpoints, ensuring consistency and relevance to target audiences

* Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, tracking ROI and optimizing marketing spend to maximize results

* Develop leaders and team members to write effective marketing briefs, collaborate with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences

Qualifications:

* 15 years of experience in a marketing role or at an advertising agency

* Bachelor's degree in marketing or a related field, or equivalent competency

* 8 years of experience in marketing leadership roles, with a track record of success in developing and executing strategic marketing plans that drive business growth and market share

* Strong leadership and team management skills, with the ability to inspire, motivate, and develop a diverse team of marketing professionals

* Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners

Benefits:

* Our team members fuel our strategy, innovation, and growth, so we ensure the health and well-being of not just you, but your family, too! * We offer eligible team members perks and health benefits that will help you have peace of mind, including a full list of benefits and perks. * We are proud to offer an inclusive workplace where every voice is heard, and we strive to create the best experiences for our clients from beginning to end