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Manager, channel programs skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical manager, channel programs skills. We ranked the top skills for managers, channel programs based on the percentage of resumes they appeared on. For example, 16.0% of manager, channel programs resumes contained customer satisfaction as a skill. Continue reading to find out what skills a manager, channel programs needs to be successful in the workplace.

15 manager, channel programs skills for your resume and career

1. Customer Satisfaction

Here's how managers, channel programs use customer satisfaction:

Directed inbound/outbound call center activities to improve customer satisfaction and employee relations.
Managed 4 IT tool rollouts delivering annualized savings of $300K and exceptional customer satisfaction survey results.

2. Channel Marketing

Here's how managers, channel programs use channel marketing:

Engaged RedTail VAR channel partners to create, execute, and measure the efficacy of channel marketing programs.
Created Channel Playbook, a publication to inform the sales force of channel marketing programs.

3. Audit Process

Here's how managers, channel programs use audit process:

Work with internal audit to determine audit process going forward in new MDF tool.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how managers, channel programs use business development:

Collaborate with Channel Business Development Manager to develop and execute an effective strategy to grow channel revenue.
Coach and mentor team of 25 Area Sales Managers and Business Development Managers in Retail, Agent and Direct SalesChannels.

5. Marketing Campaigns

Here's how managers, channel programs use marketing campaigns:

Coordinate with marketing team to design and implement effective marketing campaigns to prospective channel partner organizations.
Designed all marketing communications, branding, sales presentations, marketing assets, and marketing campaigns.

6. Channel Sales

Here's how managers, channel programs use channel sales:

Managed a team of Channel Sales Associates outbound calling activities.
Improved channel sales productivity and partner loyalty by redesigning and implementing enhanced channel partner programs, sales tools and communication engines.

7. Global Channel

Here's how managers, channel programs use global channel:

Integrated an acquired, somewhat ad hoc distribution channel into Schneider Electric's global channel.

8. ROI

Here's how managers, channel programs use roi:

Implemented innovative marketing plan development tools and ROI tracking processes designed to increase competencies, quality and productivity of recruiting efforts.
Communicated accurate channel revenue forecasts and ROI analysis including assessing and measuring channel effectiveness to higher management.

9. Channel Strategy

Here's how managers, channel programs use channel strategy:

Channel Programs Manager - built and developed the indirect channel strategy for NEC.
Created and executed all channel strategy including distribution, pricing and promotion.

10. Americas

Here's how managers, channel programs use americas:

Worked with Taiwan and China based ODM/OEM partners to develop their North America sales and marketing strategy.
Conceptualized, deployed and implemented HP Stores Channel Program throughout Americas region.

11. Resellers

Here's how managers, channel programs use resellers:

Cultivated trusting and productive relationships with resellers.
Managed all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.

12. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how managers, channel programs use demand generation:

Increased Microsoft training and certifications through on-line demand generation marketing.
Launched go-to-market campaigns and joint demand generation initiatives.

13. Channel Management

Here's how managers, channel programs use channel management:

Identify channel management plan needed to effectively implement a program or process within established budget.
Accomplished with a high level of collaboration between Field Sales, Channel Management, and Reseller Principals.

14. Customer Segments

Here's how managers, channel programs use customer segments:

Create Direct Lending value propositions for marketing retention campaigns and cross sell opportunities to customer segments to gain market share.
Planned and executed product road show campaign in 10 US cities targeting specific customer segments using Marketo and ConstantContact.

15. MDF

Here's how managers, channel programs use mdf:

Developed MDF program and collateral development/approval process for VAR and distribution channel; updated partner web pages as needed.
Led channel program negotiations (MDF, VIR) between Planar and strategic distribution, DMR and VAR partners.

What skills help Managers, Channel Programs find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of manager, channel programs skills to add to your resume

The most important skills for a manager, channel programs resume and required skills for a manager, channel programs to have include:

Customer Satisfaction
Channel Marketing
Audit Process
Business Development
Marketing Campaigns
Channel Sales
Global Channel
ROI
Channel Strategy

Americas
Resellers
Demand Generation
Channel Management
Customer Segments
MDF
VAR
Sales Organization
Business Plan

Executive Management
Software Vendors
Trade Shows
Indirect Sales
Training Programs
OEM
Account Relationship

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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