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Marketing analyst internship skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Andrew Gershoff Ph.D.

Below we've compiled a list of the most critical marketing analyst internship skills. We ranked the top skills for marketing analyst interns based on the percentage of resumes they appeared on. For example, 19.5% of marketing analyst internship resumes contained integrated marketing as a skill. Continue reading to find out what skills a marketing analyst internship needs to be successful in the workplace.

15 marketing analyst internship skills for your resume and career

1. Integrated Marketing

Here's how marketing analyst interns use integrated marketing:

Developed integrated marketing strategies to be implement into business plan.
Analyzed and recommended integrated marketing strategies for internal client groups at $16 billion global Fortune 500 company.

2. Digital Marketing

Here's how marketing analyst interns use digital marketing:

Measure digital marketing strategies through Key Performance Indicators and data analysis.
Developed MS Access based reporting metrics in support of digital marketing campaign metrics.

3. Data Analysis

Here's how marketing analyst interns use data analysis:

Performed data analysis and provided recommendations to senior executives based upon research findings.
Proposed marketing strategies for MulvannyG2 long-term development based on the data analysis.

4. Google Analytics

Here's how marketing analyst interns use google analytics:

Assisted Vice President in evaluating online performance by analyzing traffic data from Google Analytics.
Provided daily analysis reports of marketing data to website designer through Google Analytics.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing analyst interns use market research:

Identify respective partners for each identified market segments and ensure a sustainable strategic partnership for the proposed market research methodologies.
Launched a market research project aimed to calculate an accurate market share and identify market segments with improvement capacity.

6. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing analyst interns use r:

Use statistical modeling in R to identify statistically significant increases in sales during promotions.
Developed VBA and R scripts which reduced computation time of option hedge deltas by 80%.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing analyst interns use crm:

Developed targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
Conducted 6-month CRM review of female BMW owners delivering comprehensive results and recommendations to successfully targeting by gender.

8. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing analyst interns use salesforce:

Conducted and managed different telesales campaigns and documented all activity in SalesForce.com.
Researched and loaded approximately 800 e-mail opt-ins into contact database within SalesForce.com.

9. SQL

Here's how marketing analyst interns use sql:

Managed SQL based organization database, analyzed the profitability of events.
Utilized SQL to analyze retail sales and optimize retail category selection based on geographical location.

10. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how marketing analyst interns use analyze data:

Program surveys, monitor data collection, analyze data, create reports and disseminate results
Analyze data and communicate findings.

11. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how marketing analyst interns use a/b:

Performed A/B landing page tests in Omniture Test & Target to drive conversions and revenue.
Assisted in developing and executing hypothesis driven A/B testing using Adobe Target to optimize consumer messaging and help drive online self-help.

12. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing analyst interns use email campaigns:

Used WebSideStory analytics software to analyze click-through rates with email campaigns.
Created and published success stories/deal of the day using Weebly for CMABROKER.COM Designed and sent out email campaigns using MailChimp.

13. Market Analysis

Here's how marketing analyst interns use market analysis:

Collected customer data and conducted competitive market analysis, customer segmentation analysis, and consumer insight preferences with intern group.
Created internal literature regarding competitive comparisons on Eaton's ATS and Generator product lines, via thorough market analysis.

14. Pivot Tables

A pivot table is a technique used in data processing to arrange and rearrange statistics to prioritize useful information. The aim of a pivot table is to summarize the findings and interpretations of the data extracted. Pivot tables take information from a database or spreadsheet to report sums, average, and other such statistics. This technique is integral to data analysis since it turns the data to view it from different lenses and perspectives.

Here's how marketing analyst interns use pivot tables:

Analyzed large data sets using power pivot and pivot tables to improve the client s business decisions.
Used pivot tables, scatter plots to organize and analyze the data.

15. SAS

SAS stands for Statistical Analysis System which is a Statistical Software designed by SAS institute. This software enables users to perform advanced analytics and queries related to data analytics and predictive analysis. It can retrieve data from different sources and perform statistical analysis on it.

Here's how marketing analyst interns use sas:

Collected 300+ surveys related to demographic and behavior information, and conducted cluster analysis by SAS.
Analyzed Web Marketing with SAS and consulted with marketing and finance team to define business objective.

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What skills help Marketing Analyst Interns find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing analyst internship resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What marketing analyst internship skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What type of skills will young marketing analyst internships need?

Dr. Michael Longinow

Chair, Biola University

Young graduates in journalism and digital media (fact-driven information-gathering and information dissemination) need skills in critical thinking and analytical approaches to public documents and data. It requires a broad liberal arts education and understanding of how language, quantitative skills (i.e., numeracy), and how a grasp of the history of our nation and the world are crucial to understanding events happening now.
Graduates will need the kinds of emotional and social intelligence that will give confidence in pursuing a cross-cultural understanding of socio-political and socio-economic messages that are released by political and corporate leaders - to hold those leaders accountable to claims they make that are false, misleading, or untenable in leadership.

Young graduates will need skill in writing (in English, but preferably in other languages used in the rapidly globalizing media marketplace). They will need a basic grasp of applied psychology, sociology, and moral reasoning to navigate creative but compassionate approaches to interviewing people of all ages and backgrounds to tell stories that are contextually accurate, true to established facts, and that further understanding of those whose voices are not heard (or are mischaracterized by other media).

Young graduates will need skills in visual language: photojournalism, design-based information sharing, animation, virtual reality, and augmented reality to bring news and the meaning behind the news to audiences that are post-literate. Video technology - telling stories via video in multiple digital formats - will continue to be a mainstay of the news and information industries.

What hard/technical skills are most important for marketing analyst internships?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.

Do you want to know more?

List of marketing analyst internship skills to add to your resume

The most important skills for a marketing analyst internship resume and required skills for a marketing analyst internship to have include:

Integrated Marketing
Digital Marketing
Data Analysis
Google Analytics
Market Research
R
CRM
Salesforce
SQL
Analyze Data
A/B
Email Campaigns
Market Analysis
Pivot Tables
SAS
ROI
Search Engine Optimization

Sales Data
Facebook
Swot
Marketing Analytics
Competitive Analysis
Google Adwords
Market Trends
KPIs
Twitter
SPSS
Competitor Analysis
HTML
Customer Data
Statistical Analysis
PowerPoint
Market Data
Competitive Landscape

Swot Analysis
Web Traffic
B Testing
Linkedin
Research Data
VBA
Customer Relationships
Data Collection
Campaign Performance
E-Commerce
SEM
Search Engine Marketing
Predictive Analysis
Press Releases
Target Market

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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