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Marketing and business development director skills for your resume and career

Updated January 8, 2025
6 min read
Quoted experts
James Wilkerson Ph.D.,
James Wilkerson Ph.D.
Below we've compiled a list of the most critical marketing and business development director skills. We ranked the top skills for marketing and business development directors based on the percentage of resumes they appeared on. For example, 10.0% of marketing and business development director resumes contained market research as a skill. Continue reading to find out what skills a marketing and business development director needs to be successful in the workplace.

15 marketing and business development director skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and business development directors use market research:
  • Conducted market research and recommended product/service modifications or improvements.
  • Sourced and executed new business opportunities with balance of business development, product development and market research - within budget.

2. Sales Strategy

Here's how marketing and business development directors use sales strategy:
  • Developed and executed sales strategy based on strategic targeting.
  • Increased sales revenue 50% by implementing a re-engineered marketing and new sales strategy.

3. Marketing Campaigns

Here's how marketing and business development directors use marketing campaigns:
  • Administered and analyzed surveys, and incorporated findings into marketing campaigns driving the increased utilization of evaluation reports.
  • Created business summary reports on all marketing campaigns/tactics and tracked prospects/leads via self created reporting tool called LeadTracker.

4. Revenue Growth

Here's how marketing and business development directors use revenue growth:
  • Formulated marketing, brand planning lead generation and business-development strategies to drive revenue growth.
  • Develop new business models, solutions, and strategies to develop top-line revenue growth.

5. Strategic Plan

Here's how marketing and business development directors use strategic plan:
  • Developed and executed marketing and strategic planning to enhance company relations, client awareness, increase sales and maximize retained earnings.
  • Charged to grow division by developing methodologies and strategic planning initiatives that result in high-impact business development programs.

6. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing and business development directors use r:
  • Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
  • Launch was supported by a direct response TV campaign which resulted in the successful sell into Walgreens and Toys R Us.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how marketing and business development directors use account management:
  • Demonstrated abilities in managing complex initiatives, business development, account management, promotional materials and marketing events.
  • Develop new account management strategies to grow client base, including developed website, print, and digital advertisement materials.

8. Press Releases

Here's how marketing and business development directors use press releases:
  • Implemented product marketing initiatives in concert with new product launches including press releases, email campaigns, advertisements, trade shows.
  • Coordinated public relations including press releases, bi-lined articles, networking events and award submissions, oversaw and expanded client database.

9. ROI

Here's how marketing and business development directors use roi:
  • Developed and managed country-specific business programs and budgets with oversight of global financial forecasts, performance metrics and ROI.
  • Prepared market, campaign ROI, product and pricing analyses using internal and external data.

10. Trade Shows

Here's how marketing and business development directors use trade shows:
  • Developed quarterly newsletter, organized trade shows and promotional events.
  • Managed budget and business plans for mixed portfolio of trade shows, golf tournaments and extensive event program.

11. Client Relationships

Here's how marketing and business development directors use client relationships:
  • Exceed quota requirements through planning and developing client relationships.
  • Managed key energy client relationships (ExxonMobil, Chevron, Halliburton, RWE, Bosch, etc.).

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing and business development directors use promotional materials:
  • Develop and implement marketing events and promotional materials targeted to generate new sales and profits with existing and prospective customers.
  • Researched, negotiated, and coordinated advertising opportunities and promotional materials/events.

13. Business Model

A business model describes the core of a company's profit-making plan. The model states how an organization creates, delivers, and captures value in economic, social, or cultural contexts. It helps define what products or services a company will sell.

Here's how marketing and business development directors use business model:
  • Perform Due Diligence on Company/Project Business Models
  • Redesigned DuPont Safety Resources business model to move it to a true consulting model.

14. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing and business development directors use product development:
  • Designed series of on-line databases and developed SOP for assessing value and assigning priority to projects for product development department.
  • Complete responsibility for all Business Development, Sales and Marketing for a global Software, Hardware and Product Development company.

15. Market Trends

Here's how marketing and business development directors use market trends:
  • Analyzed market trends, traffic & tourism data for profitability forecasting model; developed license value profiles.
  • Developed business strategies and weekly analysis of all referrals & market trends.
top-skills

What skills help Marketing And Business Development Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and business development director resumes?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Skills, experience, knowledge, and abilities that matter especially strongly include target market analysis (including market research skills and knowledge), product/service positioning within competitive field, project work or coordination with sales staff, major client relationship management, and enough general business and industry knowledge to be able to relate business development to operational/production realities.

What soft skills should all marketing and business development directors possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for marketing and business development directors?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What marketing and business development director skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing and business development directors need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing and business development director stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about marketing and business development director

List of marketing and business development director skills to add to your resume

Marketing and business development director skills

The most important skills for a marketing and business development director resume and required skills for a marketing and business development director to have include:

  • Market Research
  • Sales Strategy
  • Marketing Campaigns
  • Revenue Growth
  • Strategic Plan
  • R
  • Account Management
  • Press Releases
  • ROI
  • Trade Shows
  • Client Relationships
  • Promotional Materials
  • Business Model
  • Product Development
  • Market Trends
  • Partner Relationships
  • Strategic Direction
  • Proposal Development
  • Product Line
  • Facebook
  • Event Planning
  • SEM
  • Cold Calls
  • Business Relationships
  • Search Engine Optimization
  • Competitive Analysis
  • Rebranding
  • Channel Marketing
  • Sales Training
  • Strategic Partnerships
  • Community Events
  • RFP
  • Business Development
  • Medicare
  • HR
  • Sales Process
  • Email Campaigns
  • B2B Marketing
  • Web Site
  • B2C
  • Pricing Strategy
  • PPC
  • Sales Presentations
  • Brand Marketing
  • OEM
  • Sales Growth
  • Brand Development
  • Sales Revenue
  • Linkedin

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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