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What is a marketing and event planning internship and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Andrew Gershoff Ph.D.,
Michelle R. Eubanks
introduction image

The roles and responsibilities of a marketing and event planning intern include creating market analysis and gathering basic information and data that are needed for marketing campaigns. They also create public awareness about events and support other marketing teams in their tasks. The marketing and event planning intern creates and organizes strategies for marketing campaigns.

You will do this by preparing proposals, creating action plans, and design and updates based on the latest market trend. During events planning, a marketing and event planning intern may be responsible for ensuring event objectives are efficiently incorporated.

A certified marketing and event planning intern should have a bachelor's degree in marketing and communication or any other related field. Furthermore, you need to be well-oriented about the marketing field and have good verbal and written communication skills. The average wage of a marketing and event planning intern is about $16.26 an hour.

What general advice would you give to a marketing and event planning internship?

Andrew Gershoff Ph.D.Andrew Gershoff Ph.D. LinkedIn profile

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.
ScoreMarketing And Event Planning InternshipUS Average
Salary
2.2

Avg. Salary $28,412

Avg. Salary $59,228

Stability level
7.6

Growth rate 18%

Growth rate 0.3%

Diversity
4.2
Race

American Indian and Alaska Native 0.24%

Asian 5.85%

Black or African American 10.72%

Hispanic or Latino 16.18%

Unknown 4.70%

White 62.31%

Gender

female 75.95%

male 24.05%

Age - 36
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36
Stress level
7.6

Stress level is high

7.1 - high

Complexity level
7.3

Complexity level is challenging

7 - challenging

Work life balance
4.0

Work life balance is poor

6.4 - fair

Marketing and event planning internship career paths

Key steps to become a marketing and event planning internship

  1. Explore marketing and event planning internship education requirements

    Most common marketing and event planning internship degrees

    Bachelor's

    88.1 %

    Associate

    5.4 %

    Master's

    4.0 %
  2. Start to develop specific marketing and event planning internship skills

    SkillsPercentages
    Event Planning12.46%
    Facebook7.87%
    PowerPoint7.57%
    Twitter6.99%
    Press Releases6.42%
  3. Complete relevant marketing and event planning internship training and internships

    Accountants spend an average of 1-2 years on post-employment, on-the-job training. New marketing and event planning interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and event planning internship based on U.S. Bureau of Labor Statistics data and data from real marketing and event planning internship resumes.
  4. Gain additional marketing and event planning internship certifications

    Marketing and event planning internship certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific marketing and event planning internship certification, having one may help you stand out relative to other applicants.

    The most common certifications for marketing and event planning interns include Google Data Analytics Professional Certificate and Professional Certified Marketer (PCM).

    More About Certifications
  5. Research marketing and event planning internship duties and responsibilities

    • Manage their Facebook page and work on updating the company's website with information regarding upcoming sporting events and news.
    • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
    • Track and enter data of RSVP's and donations.
    • Require organizational skills & manipulation of HTML-coding to advertise clients & events on Facebook page.
  6. Prepare your marketing and event planning internship resume

    When your background is strong enough, you can start writing your marketing and event planning internship resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and event planning internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing and event planning internship resume templates

    Build a professional marketing and event planning internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and event planning internship resume.
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    Marketing And Event Planning Internship Resume
    Marketing And Event Planning Internship Resume
    Marketing And Event Planning Internship Resume
  7. Apply for marketing and event planning internship jobs

    Now it's time to start searching for a marketing and event planning internship job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing and event planning internship job

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Average marketing and event planning internship salary

The average marketing and event planning internship salary in the United States is $28,412 per year or $14 per hour. Marketing and event planning internship salaries range between $22,000 and $35,000 per year.

Average marketing and event planning internship salary
$28,412 Yearly
$13.66 hourly

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How do marketing and event planning interns rate their job?

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Marketing and event planning internship reviews

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A zippia user wrote a review on Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.


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A zippia user wrote a review on Jul 2019
Cons

There are times when no matter what you do - a difficult and unhappy customer who has a bad attitude with everything, will not be happy. No matter what you do.

Pros

Working as an Event Coordinator/Planner is the most exhilarating and ultimately the most rewarding job - at least for me, it is. I have the passion and drive to turn a simple birthday bash into a themed, carnival affair! I love to see the guests faces when they walk through the door to be whisked away into a different era! I enjoy getting to know the client and to understand their vision. Because in the end - if I have done my job correctly as an event planner and the final outcome was successful - then I have done my job to the best of my ability


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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