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Marketing & community relations director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Heidi Mau Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical marketing & community relations director skills. We ranked the top skills for marketing & community relations directors based on the percentage of resumes they appeared on. For example, 15.1% of marketing & community relations director resumes contained community relations as a skill. Continue reading to find out what skills a marketing & community relations director needs to be successful in the workplace.

15 marketing & community relations director skills for your resume and career

1. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how marketing & community relations directors use community relations:
  • Created a Marketing/Community Relations Department Along with New Branding/Identity for the Hospital for Target-Marketing and Image-Driven Advertising.
  • Managed contributions and community relations activities throughout the company's territories.

2. Press Releases

Here's how marketing & community relations directors use press releases:
  • Developed relationships with local media and prepared all hospital press releases.
  • Published press releases and worked with publications for display advertisements.

3. Community Outreach

Here's how marketing & community relations directors use community outreach:
  • Developed and implemented a strategy for community outreach and involvement.
  • Led community outreach initiatives including cause-related marketing events.

4. Promotional Campaigns

Here's how marketing & community relations directors use promotional campaigns:
  • Developed and implemented promotional campaigns credited with increasing overall market share within a two-hospital market by 2% in six months.
  • Developed grass root marketing plan and promotional campaigns which resulted in higher attendance at events.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing & community relations directors use market research:
  • Market research, analysis and development of marketing collateral to support the resulting directives.
  • Analyzed and data minded market research for actionable information to drive market re-brand of AIHF.

6. Event Planning

Here's how marketing & community relations directors use event planning:
  • End to end event planning for in-house and off-site meetings, seminars, and retreats.
  • Instigated effective marketing initiatives, including direct, grass roots marketing, event planning, fundraising and communications.

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7. Facebook

Here's how marketing & community relations directors use facebook:
  • Implemented and grew Facebook location to 1,000 followers within 3 months and maintained with ongoing engaging content with opening facility.
  • Established all social media assets to include robust Facebook, Twitter, Blog and YouTube accounts.

8. Care Services

Here's how marketing & community relations directors use care services:
  • Work with various hospitals in Illinois relating to patient referrals for care and home health care services.
  • Support the Care Services Manager to identify appropriate level of care services for each resident.

9. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing & community relations directors use r:
  • Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
  • Launch was supported by a direct response TV campaign which resulted in the successful sell into Walgreens and Toys R Us.

10. Community Events

Community events are the events scheduled within the community.

Here's how marketing & community relations directors use community events:
  • Developed promotional activities for station sponsored community events that benefited United Cerebral Palsy and provided a revenue stream for WHBQ-TV.
  • Coordinated and executed community events and workshops that resulted in increase in new patients at chiropractic and acupuncture practice.

11. Twitter

Here's how marketing & community relations directors use twitter:
  • Tripled twitter followers, created first school Instagram account, mobile application, and anonymous electronic suggestion box.
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing & community relations directors use business development:
  • Provided expertise in printing and business development to revive stagnant business by introducing updated technology and target vertical marketing.
  • Leverage public policy surrounding emergent business development, sustainable energy and bio-fuel subsidy.

13. Building Relationships

Here's how marketing & community relations directors use building relationships:
  • Focus on building relationships within the community, physicians offices, and hospitals in West Michigan to increase census.
  • Prospected and developed new business - building relationships that are still maintained today.

14. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how marketing & community relations directors use external communications:
  • Managed overall corporate reputation and internal/external communications.
  • Developed and implemented all internal and external communications programs including newsletters, media relations, education and information collateral, etc.

15. Investor Relations

Investor relations is an arm of a company dedicated to handling the shareholders and potential investors of a company including those interested in the company's stock. The role of the department involves the integration of communication, finance, marketing, and law compliance in managing the relationship between a company, its investors, the law, the financial community, and potential shareholders. It can also be termed financial communication or financial public relations as it's basically centered on finance.

Here's how marketing & community relations directors use investor relations:
  • Managed a $1.1 million annual budget, three direct reports, multiple vendor firms and public and investor relations agencies.
  • Manage a three-person team responsible for the product development, investor relations and client service across the Highland Capital institutional platform.
top-skills

What skills help Marketing & Community Relations Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing & community relations director resumes?

Heidi Mau Ph.D.Heidi Mau Ph.D. LinkedIn profile

Assistant Professor, Albright College

Skills particular to industry needs and unique experiences that help a candidate stand out continue to be important to highlight, but what is often forgotten is the emphasis on strong communication skills needed for all professions - written, verbal, visual, and digital communication skills. These are skills that continue to translate across all industries.

Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.

Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.

What soft skills should all marketing & community relations directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing & community relations directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing & community relations director skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing & community relations directors need?

Cyndi GrobmeierCyndi Grobmeier LinkedIn profile

Faculty Specialist, Saint Xavier University

Communication skills have always been in high demand by hiring professionals. We are still only beginning to understand our new standard with the accelerated and comprehensive shift to replacing much of our face-to-face interaction with technologically-mediated communication. This will require a new emphasis on training people to engage audiences and develop strategic messages that cut through the noise.

Young graduates who understand the nuanced differences in communication across different channels and can effectively engage audiences in various ways will prove to be very valuable to organizations, no matter what their job role. We have been amazed, for example, at the number of computer science majors who are minoring in communication-recognizing that the ability to communicate technical material to a non-technical audience effectively will set them apart in the workforce.

What technical skills for a marketing & community relations director stand out to employers?

Jody McBrienJody McBrien LinkedIn profile

Professor, University of South Florida

Certainly, the technological skills needed in the present include expertise with managing work expectations through virtual platforms such as Microsoft Teams and Zoom. Given that new employees may need to work from home for several more months, self-motivation will be an important asset. Finally, given that distance work has now been a major form of employment for nearly a year, businesses will be needing to re-evaluate how work is done. There has certainly been a shift in how work is done, and many employees will have found that they may be even more productive from home. Employers will need to reconsider the importance of business sites and locations of their employees. They will need to be flexible in their thinking to consider arrangements in which their employees will be most productive.
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List of marketing & community relations director skills to add to your resume

Marketing & community relations director skills

The most important skills for a marketing & community relations director resume and required skills for a marketing & community relations director to have include:

  • Community Relations
  • Press Releases
  • Community Outreach
  • Promotional Campaigns
  • Market Research
  • Event Planning
  • Facebook
  • Care Services
  • R
  • Community Events
  • Twitter
  • Business Development
  • Building Relationships
  • External Communications
  • Investor Relations
  • Trade Shows
  • Collateral Materials
  • Social Media Management
  • Media Management
  • Promotional Materials
  • Strategic Plan
  • Health Fairs
  • Service Line
  • SEO
  • ROI
  • Business Relationships
  • Website Content
  • Health System
  • Crisis Communications
  • Memory Care
  • Community Organizations
  • Rebranding
  • Communications Plan
  • PowerPoint
  • Print ADS
  • Brand Development
  • Business Plan
  • Social Media Sites
  • Competitive Analysis
  • Community Awareness
  • Public Awareness
  • Linkedin
  • HR
  • Government Agencies
  • Community Involvement
  • Public Relations Efforts
  • Creative Development
  • Client Relationships
  • Communications Programs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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