Marketing program coordinator education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become a marketing program coordinator. Marketing program coordinators usually study business, marketing, or communication. 79% of marketing program coordinators hold a bachelor's degree, and 11% hold an master's degree. We analyzed 690 real marketing program coordinator resumes to see exactly what marketing program coordinator education sections show.

The most common colleges for marketing program coordinators are the University of Massachusetts Boston and the University of Massachusetts Boston.

There are also many online marketing program coordinator courses to help get the education required to be a marketing program coordinator.

There are certain marketing program coordinator certifications that you should consider. These marketing program coordinator certifications include Professional Certified Marketer (PCM) and Travel and Tourism Professional (TTP).

What education do you need to become a marketing program coordinator?

What degree do you need to be a marketing program coordinator?

The most common degree for marketing program coordinators is bachelor's degree, with 79% of marketing program coordinators earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 8%.

Bachelor's, 79%

Master's, 11%

Associate, 8%

High School Diploma, 1%

Other Degrees, 1%

What should I major in to become a marketing program coordinator?

You should major in business to become a marketing program coordinator. 26% of marketing program coordinators major in business. Other common majors for a marketing program coordinator include marketing and communication.

Business, 26%

Marketing, 18%

Communication, 10%

English, 7%

Other Majors, 39%

Most common colleges for marketing program coordinators

Marketing program coordinators often get their degrees at University of Massachusetts Boston, University of California - Davis, and University of Houston. Here are the most common colleges for marketing program coordinators in the US based on their resumes.

Marketing program coordinator common college	Percentages
University of Massachusetts Boston	10.10%
University of California - Davis	7.07%
University of Houston	6.06%
Ohio State University	6.06%
San Jose State University	5.05%

Show more common marketing program coordinator colleges

Best majors for marketing program coordinators

Rank	Major	Percentages
1	Business	26.2%
2	Marketing	17.9%
3	Communication	10.2%
4	English	7.2%
5	Public Relations	5.3%

Show more common marketing program coordinator majors

Best colleges for marketing program coordinators

The best colleges for marketing program coordinators are Northwestern University, University of Pennsylvania, and Stanford University.

A marketing program coordinator with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing program coordinators. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing program coordinators.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-state tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-state tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

20 best online courses for marketing program coordinators

Advertising disclosure

1. Data Analysis Immersive (Full-time)

Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Email Marketing. Increase Sales With Email Marketing!

4.5

(647)

A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...

6. LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads

4.5

(762)

Linked In Marketing Course with Dekker, MBA: Linked In Ads Course, Linked In Lead Generation, Linked In Advertising Course...

7. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

8. Intro to Data Analytics

Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

9. Data Structures and Algorithms

Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

10. Data Visualization

You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

11. Twitter Marketing: 1000% Engagement & More Twitter Followers

(466)

2022 Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads...

12. Facebook Marketing 2023. Promote Your Business on Facebook!

4.3

(592)

Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...

13. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

14. Intro to Data Analysis

Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

15. Facebook Marketing: Reveal The Power of Promoted Posts

4.6

(560)

Learn how to use promoted posts to get more exposure on Facebook – even if you have only a few bucks to spend...

16. The Complete Twitter Marketing Bootcamp

(411)

Create a system to consistently generate relevant followers and business leads from Twitter marketing...

17. Data Visualization

Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

18. Experimental Design & Recommendations

Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

19. Facebook Ads & Facebook Marketing MASTERY 2023 Coursenvy ®

4.5

(32,768)

Facebook Marketing from beginner to advanced! Join 200,000+ students who MASTERED Facebook and are Facebook Ads experts!...

20. Facebook Marketing 2023: 1000% Facebook Engagement & Sales

4.6

(841)

Go viral, get more FB sharing! Facebook marketing & advertising strategies with business groups, pages, FB Live, Pixel...

Top 10 most affordable universities for marketing program coordinators

The most affordable schools for marketing program coordinators are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.

If the best universities for marketing program coordinators are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing program coordinators.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

4. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

8. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

9. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for marketing program coordinators

The hardest universities for marketing program coordinators to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for marketing program coordinators are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing program coordinators based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

7. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Carnegie Mellon University

Pittsburgh, PA • Private

Admissions rate

17%

SAT average

1,507

10. Washington University in St Louis

Saint Louis, MO • Private

Admissions rate

15%

SAT average

1,506

Top 10 easy-to-apply-to universities for marketing program coordinators

The easiest schools for marketing program coordinators to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as a marketing program coordinator without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing program coordinators.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

6. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

7. Ursuline College

Pepper Pike, OH • Private

Admissions rate

90%

SAT average

1,102

8. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

9. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

10. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

Average marketing program coordinator salary by education level

Marketing program coordinators with a Doctorate degree earn more than those without, at $63,276 annually. With a Master's degree, marketing program coordinators earn a median annual income of $62,528 compared to $52,878 for marketing program coordinators with an Bachelor's degree.

Marketing program coordinator education level	Marketing program coordinator salary
Master's Degree	$62,528
Bachelor's Degree	$52,878
Doctorate Degree	$63,276

Marketing program coordinator education FAQs

What is the best college for Marketing Program Coordinators?

Have more questions? See all answers to common business and financial questions.

Search for marketing program coordinator jobs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs